BUSI 332 is Liberty's consumer behavior course. Its written work is four forums, a 1,000-word consumer behavior profile of a brand's target segment, a 1,000-word case study response, and a 15 to 20-page marketing plan that uses the profile to grow demand for the same brand.
Liberty's catalog lists the course as BUSI 332 Consumer Behavior, 3 credit hours; Canvas and the course guide file print it as BUSI332.
What BUSI 332 covers
The catalog description: Students in this course demonstrate their knowledge of consumer acquisition, consumption, and disposal of products and services. Students analyze buyer behavior of individual consumers, business, and governments and evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior.
In this course you show your knowledge of how consumers acquire, consume and dispose of products and services, analyze the buying behavior of individuals, businesses and governments, and evaluate the influence of demographics, popular culture and subcultures. The text is Babin and Harris, CB.
Eight quizzes (240 points) have no guide here. The profile (Week 4) feeds the marketing plan (Week 8), so choose a brand you can research deeply.
Textbook named in the published guide: Babin & Harris, CB 7 (2016). Check the current edition in your Canvas section.
BUSI 332 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 90 | Thread 400 to 500 words; replies 250 to 350 words |
| 3 | Discussion Board Forum 2 | 90 | Thread 400 to 500 words; replies 250 to 350 words |
| 4 | Consumer Behavior Profile | 100 | At least 1,000 words, not counting title and reference pages |
| 5 | Discussion Board Forum 3 | 90 | Thread 400 to 500 words; replies 250 to 350 words |
| 6 | Case Study | 100 | At least 1,000 words, not counting title and reference pages |
| 7 | Discussion Board Forum 4 | 90 | Thread 400 to 500 words; replies 250 to 350 words |
| 8 | Marketing Plan | 200 | 15 to 20 pages, not counting title page, abstract and reference page |
Week 1: Discussion Board Forum 1
A 400 to 500-word thread with 2 peer-reviewed sources in Week 1, then two 250 to 350-word replies with a peer-reviewed source each in Week 2. How to write BUSI 332 Week 1 Discussion Board Forum 1.
Week 3: Discussion Board Forum 2
A 400 to 500-word thread and two 250 to 350-word replies in Week 3. How to write BUSI 332 Week 3 Discussion Board Forum 2.
Week 4: Consumer Behavior Profile
A 1,000-word profile of a target segment for an existing brand: demographics, psychographics and buyer behavior. How to write BUSI 332 Week 4 Consumer Behavior Profile.
Week 5: Discussion Board Forum 3
A 400 to 500-word thread and two 250 to 350-word replies in Week 5. How to write BUSI 332 Week 5 Discussion Board Forum 3.
Week 6: Case Study
A 1,000-word response to the case study questions with at least 2 scholarly sources and the Bible. How to write BUSI 332 Week 6 Case Study.
Week 7: Discussion Board Forum 4
A 400 to 500-word thread and two 250 to 350-word replies in Week 7. How to write BUSI 332 Week 7 Discussion Board Forum 4.
Week 8: Marketing Plan
A 15 to 20-page marketing plan to increase demand for your brand, based on your consumer behavior profile, with at least 10 scholarly sources. How to write BUSI 332 Week 8 Marketing Plan.
How BUSI 332 is graded
The published guide totals 1,010 points. The four forums are 90 each (360), the marketing plan 200, the profile and the case study 100 each, quizzes 240 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (4) | 360 |
| Marketing Plan | 200 |
| Consumer Behavior Profile | 100 |
| Case Study | 100 |
| Quizzes (8) | 240 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 900 to 1010 points.
Week timing in the published guide: Each course module/week begins on Monday morning at 12:00 a.m. (ET) and ends on Sunday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.
How to approach BUSI 332
Choose an existing brand and one target segment early, such as a sports drink for weekend athletes or a meal kit for young professionals, and collect data on that segment: demographics from census or industry reports, psychographics and buying habits from market research summaries.
The marketing plan needs 10 scholarly sources, so start a list in Week 1.
Questions students ask
What is the BUSI 332 consumer behavior profile?
A profile of at least 1,000 words (title and reference pages not counted) of a target segment for an existing brand, covering demographic, psychographic and buyer behavior information.
How long is the BUSI 332 marketing plan?
15 to 20 pages, based on your consumer behavior profile, with at least 10 scholarly sources, a title page, abstract and reference page (not counted).
Working through BUSI 332 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.