This guide is for BUSI 607 Week 6 Marketing Plan Paper Outline, start to submission. A country-specific outline of at least 2 pages for your international marketing plan, with at least 3 headings and subheadings.
BUSI 607 is Developing Global Markets, 3 credit hours, in Liberty University's MBA. Canvas and the course guide file print the code as BUSI607; it is the same course.
| Course | BUSI 607 Developing Global Markets |
|---|---|
| Module/Week | 6 |
| Points | 50 points |
| Length | At least 2 pages |
| Sources | Research on the country and market |
| Faith integration | Not required by the guide |
| Format | Current APA |
What BUSI 607 Week 6 Marketing Plan Paper Outline asks for
You complete a country-specific outline for the marketing plan paper, at least 2 pages, with at least 3 headings and appropriate subheadings, in current APA. It is due in Module/Week 6 with Geringer module 14. The schedule lists it at 50 points.
Where it fits in BUSI 607
In the published schedule, Marketing Plan Paper Outline is one of 11 graded written assignments in BUSI 607. It follows Week 6 Discussion Board Forum 6 and comes before Week 7 Discussion Board Forum 7. The same week also has Discussion Board Forum 6, so plan the week's writing together.
How BUSI 607 Week 6 Marketing Plan Paper Outline is graded
Liberty grades Marketing Plan Paper Outline with the rubric attached to the assignment in Canvas, worth 50 points in the published guide. That is about 5% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 607 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course week begins on Monday morning at 12:00 a.m. (ET) and ends on Sunday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
More than the minimum 3 headings makes for a stronger plan; most 16-page plans need five or six.
The BUSI 607 Week 6 method, step by step
Start from the need
Assess the need first. The plan's goals and measures all depend on a clear statement of the gap.
Write measurable objectives
Turn the need into objectives that can be measured: who, what, how much, by when. Vague goals make the evaluation section impossible to write.
Choose methods that fit the objectives
Match each objective to a method and justify the match with evidence (Research on the country and market).
Plan the resources and timeline
List what the plan needs (people, time, materials, cost) and the order of steps. Graders look for plans that could be carried out.
Plan the evaluation
Say how you will know the plan worked: the measure, the data source and the time point for each objective.
Format and length
Use the template or headings the guide gives and stay within At least 2 pages, in current APA.
Under each heading list the subheadings and the main points you will make, with sources you intend to use. Treat the outline as a draft table of contents for the 16-page paper.
A structure for BUSI 607 Week 6 Marketing Plan Paper Outline
Word targets are planning numbers for about 800 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Headings | At least 3, covering the plan. | ~320 words |
| Subheadings | Detail under each heading. | ~320 words |
| Format | APA and length. | ~160 words |
A topic angle that works
Structure the outline around the plan's logic: the country and market analysis, the product and its adaptation, entry mode, the marketing mix, and implementation and control.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
I. Country Analysis: A. Economic environment (GDP, income, growth); B. Political and legal (product registration, import rules); C. Cultural factors (food preferences, shopping habits). II. Product and Adaptation: A. Product description; B. Required changes. III. Entry Mode: A. Options compared; B. Recommendation. IV. Marketing Mix: A. Price; B. Distribution; C. Promotion. V. Implementation and Control.
- Logical order.
- Subheadings.
- Ready to write.
Mistakes that cost points on BUSI 607 Week 6
- Fewer than 3 headings.
- No subheadings.
- Generic, not country-specific.
Checklist before you submit
- Length: At least 2 pages
- Sources: Research on the country and market
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
How long is the BUSI 607 outline?
At least 2 pages with at least 3 headings and subheadings.
How many points is BUSI 607 Week 6 Marketing Plan Paper Outline worth?
50 points in Liberty's published course guide for BUSI 607, out of a course total of 1,010 points (about 5% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 607 Week 6 the same in every section of BUSI 607?
This guide follows Liberty's published course guide for BUSI 607. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.