BUSI 428 is the strategic management and marketing course in Liberty's BS in Healthcare Administration. Its written work is eight weekly forums, five short case studies, a 5 to 7-minute strategic action video on a health care product or service, and a 1,000 to 1,200-word SWOT analysis of an organization you choose.
Liberty's catalog lists the course as BUSI 428 Strategic Management and Marketing in Healthcare, 3 credit hours; Canvas and the course guide file print it as BUSI428.
What BUSI 428 covers
The catalog description: Focused on increasing organizational effectiveness and efficiency through strategic planning, students will develop an understanding of the strategic planning process and marketing from a healthcare perspective. Topics explored include but not limited to: importance of strategic planning in healthcare, internal and external environmental assessment, marketing healthcare services, strategy formulation, implementation, and long-term control.
The course builds understanding of strategic planning and marketing in health care to increase organizational effectiveness and efficiency: the importance of strategic planning, internal and external environmental assessment, marketing health care services, strategy formulation, implementation and long-term control. The text is Cellucci et al., Healthcare Marketing: A Case Study Approach.
The case studies are short (at least 300 words each) and frequent, five in six weeks. The final SWOT analysis is the largest single assignment.
Textbook named in the published guide: Cellucci et al., Healthcare Marketing: A Case Study Approach (2014). Check the current edition in your Canvas section.
BUSI 428 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 50 | Thread at least 300 words; replies at least 250 words |
| 1 | Case Study 1 | 70 | At least 300 words |
| 2 | Discussion Board Forum 2 | 50 | Thread at least 300 words; replies at least 250 words |
| 2 | Case Study 2 | 70 | At least 300 words |
| 3 | Discussion Board Forum 3 | 50 | Thread at least 300 words; replies at least 250 words |
| 3 | Case Study 3 | 70 | At least 300 words |
| 4 | Discussion Board Forum 4 | 50 | Thread at least 300 words; replies at least 250 words |
| 4 | Case Study 4 | 70 | At least 300 words |
| 5 | Discussion Board Forum 5 | 50 | Thread at least 300 words; replies at least 250 words |
| 6 | Discussion Board Forum 6 | 50 | Thread at least 300 words; replies at least 250 words |
| 6 | Case Study 5 | 70 | At least 300 words |
| 7 | Discussion Board Forum 7 | 50 | Thread at least 300 words; replies at least 250 words |
| 7 | Strategic Action Video | 100 | 5 to 7 minutes, plus a 200 to 300-word peer response |
| 8 | Discussion Board Forum 8 | 50 | Thread at least 300 words; replies at least 250 words |
| 8 | SWOT Analysis | 150 | 1,000 to 1,200 words, with a SWOT table |
Week 1: Discussion Board Forum 1
A 300-word thread and two 250-word replies, each with a biblical integration and 2 peer-reviewed citations beyond the textbook. How to write BUSI 428 Week 1 Discussion Board Forum 1.
Week 1: Case Study 1
A brief, concise response of at least 300 words to the provided case topic, with 1 scholarly source and 1 biblical integration. How to write BUSI 428 Week 1 Case Study 1.
Week 2: Discussion Board Forum 2
The second forum, with the same rules. How to write BUSI 428 Week 2 Discussion Board Forum 2.
Week 2: Case Study 2
The second brief case response: at least 300 words with a scholarly source and a biblical integration. How to write BUSI 428 Week 2 Case Study 2.
Week 3: Discussion Board Forum 3
The third forum, with the same rules. How to write BUSI 428 Week 3 Discussion Board Forum 3.
Week 3: Case Study 3
The third brief case response, at least 300 words with a scholarly source and a biblical integration. How to write BUSI 428 Week 3 Case Study 3.
Week 4: Discussion Board Forum 4
The fourth forum, with the same rules. How to write BUSI 428 Week 4 Discussion Board Forum 4.
Week 4: Case Study 4
The fourth brief case response, with a scholarly source and a biblical integration. How to write BUSI 428 Week 4 Case Study 4.
Week 5: Discussion Board Forum 5
The fifth forum, with the same rules. How to write BUSI 428 Week 5 Discussion Board Forum 5.
Week 6: Discussion Board Forum 6
The sixth forum, with the same rules. How to write BUSI 428 Week 6 Discussion Board Forum 6.
Week 6: Case Study 5
The last brief case response, with a scholarly source and a biblical integration. How to write BUSI 428 Week 6 Case Study 5.
Week 7: Discussion Board Forum 7
The seventh forum, with the same rules. How to write BUSI 428 Week 7 Discussion Board Forum 7.
Week 7: Strategic Action Video
A 5 to 7-minute video analysis of a health care marketing product or service on the market, plus a 200 to 300-word response to at least one peer's video. How to write BUSI 428 Week 7 Strategic Action Video.
Week 8: Discussion Board Forum 8
The final forum, with the same rules. How to write BUSI 428 Week 8 Discussion Board Forum 8.
Week 8: SWOT Analysis
A 1,000 to 1,200-word SWOT analysis of a health care organization, pharmaceutical company or physician practice, with a SWOT table, at least 3 scholarly references and a biblical integration. How to write BUSI 428 Week 8 SWOT Analysis.
How BUSI 428 is graded
The published guide totals 1,010 points. The eight forums are 50 each (400), the five case studies 70 each (350), the strategic action video 100, the SWOT analysis 150 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (8) | 400 |
| Case Studies (5) | 350 |
| SWOT Analysis | 150 |
| Strategic Action Video | 100 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 900 to 1010 points.
Week timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.
How to approach BUSI 428
Choose the organization for your Week 8 SWOT early (a hospital system, a pharmaceutical company or a physician practice) and collect its annual report, website and news coverage as you go; the forums and cases will give you frameworks to apply to it.
Plan the Week 7 video in Week 5: pick a product or service on the market, outline 5 to 7 minutes, and record before the week it is due.
Questions students ask
How long are BUSI 428 case studies?
At least 300 words each, brief and concise, with 1 scholarly source and 1 biblical integration in current APA.
What is the BUSI 428 strategic action video?
A 5 to 7-minute video analysis of a health care marketing product or service currently on the market, plus a 200 to 300-word response to at least 1 peer's video.
Working through BUSI 428 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.