This guide is for BUSI 428 Week 7 Strategic Action Video, start to submission. A 5 to 7-minute video analysis of a health care marketing product or service on the market, plus a 200 to 300-word response to at least one peer's video.
BUSI 428 is Strategic Management and Marketing in Healthcare, 3 credit hours, in Liberty University's BS in Healthcare Administration. Canvas and the course guide file print the code as BUSI428; it is the same course.
| Course | BUSI 428 Strategic Management and Marketing in Healthcare |
|---|---|
| Module/Week | 7 |
| Points | 100 points |
| Length | 5 to 7 minutes, plus a 200 to 300-word peer response |
| Sources | Course concepts and sources on the product |
| Faith integration | Not required by the guide |
| Format | Video; posted for peers |
What BUSI 428 Week 7 Strategic Action Video asks for
You create a video analysis of a health care marketing product or service currently on the market. The video must be 5 to 7 minutes and exhibit professionalism and extensive knowledge. You also post a 200 to 300-word response to at least 1 of the videos posted by your peers. It is due in Module/Week 7 with Cellucci et al. chapters 12 and 13. Worth 100 points.
Where it fits in BUSI 428
In the published schedule, Strategic Action Video is one of 15 graded written assignments in BUSI 428. It follows Week 7 Discussion Board Forum 7 and comes before Week 8 Discussion Board Forum 8. The same week also has Discussion Board Forum 7, so plan the week's writing together.
How BUSI 428 Week 7 Strategic Action Video is graded
Liberty grades Strategic Action Video with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 428 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 428 Week 7 method, step by step
Plan the talk before the slides
Decide what the audience should know or do at the end, and outline the talk around that. The slides come last.
One idea per slide
Give each slide a headline that states its point and keep the text short. The detail belongs in what you say or in the speaker notes.
Put the evidence where it is used
Meet the source requirement (Course concepts and sources on the product) with citations on the slides themselves, plus a final references slide in current APA.
Write speaker notes or a script
Script the talk slide by slide. If the guide asks for voiceover or notes, the analysis lives there.
Rehearse to the time limit
Do one timed run before the final recording and trim to fit the limit.
Check the technical requirements
Confirm the format the guide asks for (5 to 7 minutes, plus a 200 to 300-word peer response): slide count, length, audio and visual, and the file or link type Canvas accepts.
A structure for BUSI 428 Week 7 Strategic Action Video
Word targets are planning numbers for about 1,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | The product or service and why you chose it. | ~120 words |
| Target market and positioning | Who it is for and how it is positioned. | ~240 words |
| Marketing mix | Product, price, place and promotion. | ~280 words |
| Strengths and weaknesses of the strategy | Your evaluation. | ~240 words |
| Conclusion | Recommendation. | ~120 words |
A topic angle that works
Choose something with visible marketing you can show and evaluate, such as a retail clinic chain, a telehealth subscription, a hospital's maternity campaign or a consumer health device, and evaluate it with the marketing mix.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
This telehealth subscription targets busy professionals aged 25 to 45 with employer coverage, and it positions itself on convenience: a visit in under 15 minutes from your phone.1 Its pricing is a flat monthly fee, which suits frequent users but may cost occasional users more than a single visit at a retail clinic. The weakness of the strategy is continuity; research on direct-to-consumer telehealth finds that it often adds visits rather than replacing in-person care.2
- Names segment and position.
- Evaluates price.
- A research-based weakness.
Mistakes that cost points on BUSI 428 Week 7
- Under 5 or over 7 minutes.
- Describing the product without analysis.
- Forgetting the peer response.
Checklist before you submit
- Length: 5 to 7 minutes, plus a 200 to 300-word peer response
- Sources: Course concepts and sources on the product
- Slide count and time limit within the guide's numbers
- Audio, notes or video included if the guide asks
- Each rubric row read against the section that answers it
Questions students ask
How long is the BUSI 428 strategic action video?
5 to 7 minutes, with a 200 to 300-word response to at least 1 peer's video.
How many points is BUSI 428 Week 7 Strategic Action Video worth?
100 points in Liberty's published course guide for BUSI 428, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 428 Week 7 the same in every section of BUSI 428?
This guide follows Liberty's published course guide for BUSI 428. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
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