BUSI 453 is Liberty's applied marketing analysis course. Its written work is four forums (a 500-word thread and two 250-word replies, each with a biblical integration and two peer-reviewed sources beyond the text) and a Quantitative Marketing Research (QMR) Report built in three drafts and a final report of 2,850 to 3,600 words with at least 10 references.
Liberty's catalog lists the course as BUSI 453 Applied Marketing Analysis, 3 credit hours; Canvas and the course guide file print it as BUSI453.
What BUSI 453 covers
The catalog description: The course will explore principles used in construction and application of market analytics necessary to develop action plans for key decision makers. Building on marketing research and analytics knowledge, students will explore, analyze, and offer recommendations regarding market and consumer research through applied real-world projects or competitions.
The course explores the principles for constructing and applying market analytics to develop action plans for key decision makers. Building on marketing research and analytics, students analyze and recommend on market and consumer research through applied projects. The text is Malhotra's marketing research textbook.
Five quizzes (240 points) have no guide here. The QMR Report follows the six-step marketing research process, and each draft has its own word count and citation requirements set in the assignment instructions.
BUSI 453 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 90 | Thread at least 500 words; replies at least 250 words |
| 2 | QMR Report Draft 1 | 100 | Set in the draft instructions |
| 3 | Discussion Board Forum 2 | 90 | Thread at least 500 words; replies at least 250 words |
| 4 | QMR Report Draft 2 | 100 | Set in the draft instructions |
| 5 | Discussion Board Forum 3 | 90 | Thread at least 500 words; replies at least 250 words |
| 6 | QMR Report Draft 3 | 100 | Set in the draft instructions |
| 7 | Discussion Board Forum 4 | 90 | Thread at least 500 words; replies at least 250 words |
| 8 | QMR Report Final | 100 | 2,850 to 3,600 words |
Week 1: Discussion Board Forum 1
A 500-word thread and two 250-word replies, each with 1 biblical integration and 2 peer-reviewed sources besides the text. How to write BUSI 453 Week 1 Discussion Board Forum 1.
Week 2: QMR Report Draft 1
The first draft of your Quantitative Marketing Research Report, beginning the six-step process. How to write BUSI 453 Week 2 QMR Report Draft 1.
Week 3: Discussion Board Forum 2
A 500-word thread and two 250-word replies with a biblical integration and 2 peer-reviewed sources each. How to write BUSI 453 Week 3 Discussion Board Forum 2.
Week 4: QMR Report Draft 2
The second draft of your QMR Report, developing measurement, the questionnaire and sampling. How to write BUSI 453 Week 4 QMR Report Draft 2.
Week 5: Discussion Board Forum 3
A 500-word thread and two 250-word replies with a biblical integration and 2 peer-reviewed sources each. How to write BUSI 453 Week 5 Discussion Board Forum 3.
Week 6: QMR Report Draft 3
The third draft of your QMR Report, with data preparation and analysis. How to write BUSI 453 Week 6 QMR Report Draft 3.
Week 7: Discussion Board Forum 4
A 500-word thread and two 250-word replies with a biblical integration and 2 peer-reviewed sources each. How to write BUSI 453 Week 7 Discussion Board Forum 4.
Week 8: QMR Report Final
The final 2,850 to 3,600-word Quantitative Marketing Research Report with at least 10 references plus the textbook and the Bible. How to write BUSI 453 Week 8 QMR Report Final.
How BUSI 453 is graded
The published guide totals 1,010 points. The four forums are 90 each (360), the three QMR drafts and the final report 100 each (400), quizzes 240 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (4) | 360 |
| QMR Report Draft 1 | 100 |
| QMR Report Draft 2 | 100 |
| QMR Report Draft 3 | 100 |
| QMR Report Final | 100 |
| Quizzes (5) | 240 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 900 to 1010 points.
Week timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.
How to approach BUSI 453
Choose a marketing research problem in Week 1 that you can actually gather quantitative data on, such as a short survey of a reachable group; Draft 1 is due in Week 2.
The final report needs at least 10 references besides the textbook and the Bible, so gather sources as you write each draft.
Questions students ask
What is the BUSI 453 QMR Report?
A quantitative marketing research paper following the six-step marketing research process, written in three drafts (Weeks 2, 4 and 6) and a final report (Week 8) of 2,850 to 3,600 words with at least 10 references plus the textbook and the Bible, submitted through SafeAssign.
What are the six steps of the marketing research process?
Problem definition, development of an approach, research design, fieldwork or data collection, data preparation and analysis, and report preparation and presentation.
Working through BUSI 453 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.