This guide is for BUSI 453 Week 2 QMR Report Draft 1, start to submission. The first draft of your Quantitative Marketing Research Report, beginning the six-step process.
BUSI 453 is Applied Marketing Analysis, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI453; it is the same course.
| Course | BUSI 453 Applied Marketing Analysis |
|---|---|
| Module/Week | 2 |
| Points | 100 points |
| Length | Set in the draft instructions |
| Sources | As set in the draft instructions |
| Faith integration | Not required by the guide |
| Format | Current APA; submitted through SafeAssign |
What BUSI 453 Week 2 QMR Report Draft 1 asks for
Using the six-step marketing research process, you write a quantitative marketing research paper in current APA, completed in stages with 3 drafts and a final submission, each with specific word count and citation requirements. Draft 1 is due in Module/Week 2 with Malhotra chapters 3, 4 and 6. Worth 100 points.
Where it fits in BUSI 453
In the published schedule, QMR Report Draft 1 is one of 8 graded written assignments in BUSI 453. It follows Week 1 Discussion Board Forum 1 and comes before Week 3 Discussion Board Forum 2.
How BUSI 453 Week 2 QMR Report Draft 1 is graded
Liberty grades QMR Report Draft 1 with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in BUSI 453 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 453 Week 2 method, step by step
Read this part against the whole
Before drafting QMR Report Draft 1, read ahead to the later parts. Each part builds on the last, and a decision that looks fine now can box you in two weeks later.
Lock the topic and the question early
Pick a problem you can carry for the rest of the course and phrase the question so it can actually be answered. A vague question makes every later section harder to write.
Write to the headings the part names
Use the headings in the part's instructions as your section headings, in the same order. Graders check for each element, and a missing heading is the easiest way to lose points.
Support every claim with current evidence
Keep the evidence current and relevant (As set in the draft instructions). Each source should support a specific statement in this part, and the set should show why the problem is worth studying.
Keep the draft consistent with earlier parts
Read the feedback on the previous part first and carry the corrections forward. Consistent wording across parts is what makes the final document read as one proposal.
Check length and APA before submitting
Confirm the length (Set in the draft instructions), the APA format and the reference list. Then read the rubric for this part once more and match each row to a heading.
Write testable hypotheses, each naming the variables and the expected relationship, because the analysis in later drafts will test them. Choose a design you can execute: a short online survey of 60 to 150 respondents is realistic for a course project.
A structure for BUSI 453 Week 2 QMR Report Draft 1
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Problem definition | Management and research problems. | ~390 words |
| Approach | Research questions and hypotheses. | ~390 words |
| Research design | Descriptive design and data sources. | ~340 words |
| Sources | As required for the draft. | ~180 words |
A topic angle that works
Early drafts typically set out the first steps: the problem, the approach (research questions and hypotheses) and the research design; follow the draft instructions for the exact sections.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
RQ1: How likely are students at the university to use a campus meal-delivery app? H1: Students who live on campus will report higher intent to use the app than commuting students. H2: Intent to use will be positively related to the number of meals a student eats on campus each week. Data will come from an online survey of at least 100 undergraduates.
- A research question.
- Testable hypotheses.
- A feasible design.
Mistakes that cost points on BUSI 453 Week 2
- A vague problem.
- Untestable hypotheses.
- A design you cannot carry out.
Checklist before you submit
- Length: Set in the draft instructions
- Sources: As set in the draft instructions
- Matches the topic and question used in the earlier parts
- Instructor feedback on the previous part applied
- Each rubric row read against the section that answers it
Questions students ask
How many drafts does the BUSI 453 QMR Report have?
Three drafts, in Weeks 2, 4 and 6, and a final report in Week 8.
How many points is BUSI 453 Week 2 QMR Report Draft 1 worth?
100 points in Liberty's published course guide for BUSI 453, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 453 Week 2 the same in every section of BUSI 453?
This guide follows Liberty's published course guide for BUSI 453. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.