This guide is for BUSI 331 Week 1 Marketing Research Report Part 1 Research Problem, start to submission. Identify a company or issue and the research problem in 200 to 300 words, with a 300 to 500-word literature review of at least 4 scholarly sources.
BUSI 331 is Marketing Research, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI331; it is the same course.
| Course | BUSI 331 Marketing Research |
|---|---|
| Module/Week | 1 |
| Points | 100 points |
| Length | 200 to 300 words on the problem; 300 to 500-word literature review |
| Sources | At least 4 scholarly resources in the literature review |
| Faith integration | Not required by the guide |
| Format | Current APA with title page, section headings and reference page |
What BUSI 331 Week 1 Marketing Research Report Part 1 Research Problem asks for
You complete the Marketing Research Report in 4 parts. In Part 1 you identify a company or issue of focus and the research problem in 200 to 300 words, and submit a brief literature review of 300 to 500 words with at least 4 scholarly resources, in current APA with a title page, section headings and reference page. It is due in Module/Week 1 with Malhotra chapters 1 and 2. Worth 100 points.
Where it fits in BUSI 331
In the published schedule, Marketing Research Report Part 1 Research Problem is one of 7 graded written assignments in BUSI 331. It is the first written assignment in the course; the next is Week 2 Discussion Board Forum 1.
How BUSI 331 Week 1 Marketing Research Report Part 1 Research Problem is graded
Liberty grades Marketing Research Report Part 1 Research Problem with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 331 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 331 Week 1 method, step by step
Read this part against the whole
Before drafting Marketing Research Report Part 1 Research Problem, read ahead to the later parts. Each part builds on the last, and a decision that looks fine now can box you in two weeks later.
Lock the topic and the question early
Commit to one problem and one answerable question. In BUSI 331, the parts that follow depend on that question, so time spent sharpening it here is saved later.
Write to the headings the part names
Use the headings in the part's instructions as your section headings, in the same order. Graders check for each element, and a missing heading is the easiest way to lose points.
Support every claim with current evidence
Keep the evidence current and relevant (At least 4 scholarly resources in the literature review). Each source should support a specific statement in this part, and the set should show why the problem is worth studying.
Keep the draft consistent with earlier parts
Reuse the same terms, population and question you used before, and fix anything your instructor flagged in feedback on the previous part. Graders notice when a proposal changes its question halfway through.
Check length and APA before submitting
Confirm the length (200 to 300 words on the problem; 300 to 500-word literature review), the APA format and the reference list. Then read the rubric for this part once more and match each row to a heading.
Write the problem section in two sentences, one for each problem type, then a sentence on why the decision matters. Organize the literature review by theme, not article by article.
A structure for BUSI 331 Week 1 Marketing Research Report Part 1 Research Problem
Word targets are planning numbers for about 1,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Company or issue | What you will study. | ~180 words |
| Research problem | The management decision and the research question. | ~300 words |
| Literature review | What prior studies say, from 4 scholarly sources. | ~420 words |
| References | APA reference page. | ~100 words |
A topic angle that works
Malhotra distinguishes the management decision problem (what the manager must decide) from the marketing research problem (what information is needed). State both, which makes the rest of the study clear.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Management decision problem: should the campus coffee shop extend its hours to 11 p.m.? Marketing research problem: determine students' demand for late-night coffee service, the times they would visit and what they would buy. The decision matters because extended hours add about $1,800 a month in staffing costs, which late-night sales must cover.
- Both problem types.
- Specific.
- Stakes stated.
Mistakes that cost points on BUSI 331 Week 1
- Only a topic, no problem.
- Fewer than 4 scholarly sources.
- Literature summarized one article at a time.
Checklist before you submit
- Length: 200 to 300 words on the problem; 300 to 500-word literature review
- Sources: At least 4 scholarly resources in the literature review
- Matches the topic and question used in the earlier parts
- Instructor feedback on the previous part applied
- Each rubric row read against the section that answers it
Questions students ask
How long is BUSI 331 Part 1?
A 200 to 300-word problem statement and a 300 to 500-word literature review with at least 4 scholarly sources.
How many points is BUSI 331 Week 1 Marketing Research Report Part 1 Research Problem worth?
100 points in Liberty's published course guide for BUSI 331, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 331 Week 1 the same in every section of BUSI 331?
This guide follows Liberty's published course guide for BUSI 331. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.