This guide is for BUSI 331 Week 4 Marketing Research Report Part 2 Survey Design, start to submission. Explain your quantitative approach and methodology (200 to 300 words each) and submit a questionnaire, then deploy the survey.
BUSI 331 is Marketing Research, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI331; it is the same course.
| Course | BUSI 331 Marketing Research |
|---|---|
| Module/Week | 4 |
| Points | 100 points |
| Length | 200 to 300 words on quantitative research; 200 to 300 words on methodology; a questionnaire |
| Sources | Malhotra's chapters on survey research and questionnaire design |
| Faith integration | Not required by the guide |
| Format | Current APA; questionnaire per the instructions |
What BUSI 331 Week 4 Marketing Research Report Part 2 Survey Design asks for
After reviewing survey research and questionnaire design in the text, you discuss how you will use quantitative research for the study in 200 to 300 words, briefly describe your methodology in 200 to 300 words, and submit a questionnaire design following the instructions. You then deploy the survey and begin collecting data. It is due in Module/Week 4 with Malhotra chapters 7 and 8. Worth 100 points.
Where it fits in BUSI 331
In the published schedule, Marketing Research Report Part 2 Survey Design is one of 7 graded written assignments in BUSI 331. It follows Week 2 Discussion Board Forum 1 and comes before Week 5 Discussion Board Forum 2.
How BUSI 331 Week 4 Marketing Research Report Part 2 Survey Design is graded
Liberty grades Marketing Research Report Part 2 Survey Design with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 331 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 331 Week 4 method, step by step
Read this part against the whole
Marketing Research Report Part 2 Survey Design is one piece of a larger submission. Read the instructions for every part before you write this one, so the choices you make now (topic, question, population) still work when the later parts arrive.
Lock the topic and the question early
Pick a problem you can carry for the rest of the course and phrase the question so it can actually be answered. A vague question makes every later section harder to write.
Write to the headings the part names
Use the headings in the part's instructions as your section headings, in the same order. Graders check for each element, and a missing heading is the easiest way to lose points.
Support every claim with current evidence
Cite as you write (Malhotra's chapters on survey research and questionnaire design). Prefer peer-reviewed sources from the last five years and say what each one contributes; a citation that only decorates a sentence adds little.
Keep the draft consistent with earlier parts
Reuse the same terms, population and question you used before, and fix anything your instructor flagged in feedback on the previous part. Graders notice when a proposal changes its question halfway through.
Check length and APA before submitting
Confirm the length (200 to 300 words on quantitative research; 200 to 300 words on methodology; a questionnaire), the APA format and the reference list. Then read the rubric for this part once more and match each row to a heading.
Pre-test the questionnaire on two or three people before deploying it, and fix any question they misread. Avoid double-barreled and leading questions, which Malhotra lists among the common design errors.
A structure for BUSI 331 Week 4 Marketing Research Report Part 2 Survey Design
Word targets are planning numbers for about 1,100 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Quantitative approach | Why a survey suits the problem. | ~240 words |
| Methodology | Sample, sampling method, mode and timing. | ~310 words |
| Questionnaire | Questions tied to the research objectives. | ~440 words |
| Deployment | How and when the survey goes out. | ~110 words |
A topic angle that works
Tie every question to a research objective from Part 1, and use closed-ended scales (Likert, multiple choice) that can be tabulated in Part 3.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Q3. How likely would you be to visit the campus coffee shop between 8 p.m. and 11 p.m. on a weekday? (Very unlikely, Unlikely, Neutral, Likely, Very likely). Q4. If you visited after 8 p.m., what would you most likely buy? (Coffee or espresso drink; Tea; Snack only; Drink and snack; Other). Q5. How many evenings per week are you studying on campus after 8 p.m.? (0, 1, 2, 3, 4 or more).
- Tied to objectives.
- Closed-ended scales.
- Clear wording.
Mistakes that cost points on BUSI 331 Week 4
- Open-ended questions only.
- Double-barreled questions.
- Not deploying in time for Part 3.
Checklist before you submit
- Length: 200 to 300 words on quantitative research; 200 to 300 words on methodology; a questionnaire
- Sources: Malhotra's chapters on survey research and questionnaire design
- Matches the topic and question used in the earlier parts
- Instructor feedback on the previous part applied
- Each rubric row read against the section that answers it
Questions students ask
When is the BUSI 331 survey deployed?
After Part 2, in Module/Week 4, so data can be collected for Part 3.
How many points is BUSI 331 Week 4 Marketing Research Report Part 2 Survey Design worth?
100 points in Liberty's published course guide for BUSI 331, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 331 Week 4 the same in every section of BUSI 331?
This guide follows Liberty's published course guide for BUSI 331. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.