This guide is for BUSI 372 Week 2 Written Assignment 1, start to submission. A 750-word research paper on the assigned topic, with 3 references beyond the textbooks and the Bible.
BUSI 372 is Marketing and Sales, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI372; it is the same course.
| Course | BUSI 372 Marketing and Sales |
|---|---|
| Module/Week | 2 |
| Points | 100 points |
| Length | At least 750 words |
| Sources | At least 3 references in addition to the course textbooks and the Bible |
| Faith integration | Not required by the guide |
| Format | Current APA paper |
What BUSI 372 Week 2 Written Assignment 1 asks for
You write 2 research-based papers in current APA on assigned topics, each at least 750 words with at least 3 references in addition to the course textbooks and the Bible. Written Assignment 1 is due in Module/Week 2 with Brunson and Farlik chapters 4 to 6. Worth 100 points.
Where it fits in BUSI 372
In the published schedule, Written Assignment 1 is one of 8 graded written assignments in BUSI 372. It follows Week 1 Discussion Board Forum 1 and comes before Week 3 Written Assignment 2.
How BUSI 372 Week 2 Written Assignment 1 is graded
Liberty grades Written Assignment 1 with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 372 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 372 Week 2 method, step by step
Turn the instructions into an outline
Paste the Written Assignment 1 instructions and rubric into a document and turn every required element into a heading. In BUSI 372 the rubric is the grading contract, so the outline should mirror it before you write a sentence.
Narrow the topic until it fits the length
Size the topic to the length (At least 750 words). A focused question about one population, policy or problem gives you room to analyze; a broad survey leaves room only to describe.
Collect sources before drafting
Build the source list before the draft (At least 3 references in addition to the course textbooks and the Bible). A short evidence table (who, when, what they found, which section it serves) prevents the late scramble for citations that weakens most papers.
Write a thesis that the sections prove
Draft the thesis before the body. A BUSI 372 paper reads as organized when each heading answers part of the thesis, and as a list of facts when it does not.
Draft section by section, analysis first
Fill the outline one heading at a time. In each section, say what the sources show, weigh them, and draw the implication. Graders reward the sentences that interpret, not the ones that report.
Format and check against the rubric
Apply current APA (title page, running format, headings, in-text citations matched to the reference list) and then read the paper once against the rubric, row by row, before you submit.
Organize the body by claim, each supported by a source. Three outside references beyond the textbooks are the minimum, so a fourth strengthens the paper.
A structure for BUSI 372 Week 2 Written Assignment 1
Word targets are planning numbers for about 1,100 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | The topic and thesis. | ~150 words |
| Body | The research, organized by point. | ~680 words |
| Application | What it means for a dealership. | ~150 words |
| Conclusion | Summary. | ~110 words |
A topic angle that works
Keep the paper applied: whatever the assigned topic (lead management, digital marketing, customer retention), end each section with what a dealership manager should do.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Internet leads are only valuable if answered quickly. Studies of automotive lead response find that dealers who reply within minutes are far more likely to set an appointment than those who reply after an hour, yet many dealers still take longer. A dealership should route leads to a dedicated business development center with a response-time standard and track appointment rates by response time.
- A claim with evidence.
- A specific practice.
- A measure.
Mistakes that cost points on BUSI 372 Week 2
- Under 750 words.
- Fewer than 3 outside references.
- No application.
Checklist before you submit
- Length: At least 750 words
- Sources: At least 3 references in addition to the course textbooks and the Bible
- Title page and reference page in current APA format
- Headings follow the order of the instructions
- Each rubric row read against the section that answers it
Questions students ask
How many written assignments are in BUSI 372?
Two, in Weeks 2 and 3, each worth 100 points.
How many points is BUSI 372 Week 2 Written Assignment 1 worth?
100 points in Liberty's published course guide for BUSI 372, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 372 Week 2 the same in every section of BUSI 372?
This guide follows Liberty's published course guide for BUSI 372. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.