This guide is for BUSI 431 Week 2 Sales Plan Project Draft 1, start to submission. The group's first sales plan draft with its activity table, following the textbook sequence and the project instructions.
BUSI 431 is Sales Management and Professional Selling, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI431; it is the same course.
| Course | BUSI 431 Sales Management and Professional Selling |
|---|---|
| Module/Week | 2 |
| Points | 50 points |
| Length | Not set in the guide; follow the project instructions |
| Sources | Scholarly research and the textbook |
| Faith integration | Not required by the guide |
| Format | Microsoft Word; current APA; with an activity table |
What BUSI 431 Week 2 Sales Plan Project Draft 1 asks for
You are assigned to a group of 3 or 4 that collaboratively develops a detailed sales plan following the textbook topic sequence and the project instructions. There are 3 drafts and a final draft, each in Word with college-level writing, scholarly research and current APA, and each accompanied by an activity table listing every student's participation and contribution. Each student must contribute content to each draft to receive any credit. Draft 1 is due in Module/Week 2 with Castleberry and Tanner chapters 3 to 5. Worth 50 points.
Where it fits in BUSI 431
In the published schedule, Sales Plan Project Draft 1 is one of 12 graded written assignments in BUSI 431. It follows Week 2 Essay 1 and comes before Week 3 Discussion Board Forum 2. The same week also has Essay 1, so plan the week's writing together.
How BUSI 431 Week 2 Sales Plan Project Draft 1 is graded
Liberty grades Sales Plan Project Draft 1 with the rubric attached to the assignment in Canvas, worth 50 points in the published guide. That is about 5% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in BUSI 431 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 431 Week 2 method, step by step
Start from the need
Define the need the Sales Plan Project Draft 1 answers: who it is for, what gap exists, and how you know. A plan without an assessed need has nothing to measure against.
Write measurable objectives
Turn the need into objectives that can be measured: who, what, how much, by when. Vague goals make the evaluation section impossible to write.
Choose methods that fit the objectives
Select the strategies, content or interventions that fit each objective, and say why they fit, citing evidence (Scholarly research and the textbook).
Plan the resources and timeline
Show the sequence and the resources. A realistic timeline makes the plan credible.
Plan the evaluation
Say how you will know the plan worked: the measure, the data source and the time point for each objective.
Format and length
Follow the required template or headings and check length (Not set in the guide; follow the project instructions) and APA.
Assign each section to a member and fill in the activity table as you go. Use a buying center analysis (users, influencers, deciders, gatekeepers) for the target customers.
A structure for BUSI 431 Week 2 Sales Plan Project Draft 1
Word targets are planning numbers for about 1,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Company and offering | What the group's company sells. | ~220 words |
| Target customers | The B2B buyers and their needs. | ~300 words |
| Buying process | How these buyers decide. | ~300 words |
| Activity table | Who contributed what. | ~180 words |
A topic angle that works
Follow the textbook's sequence: early chapters cover buyer behavior and ethics, so Draft 1 should define the offering, the target buyers and their buying center.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Our company sells cloud-based scheduling software to mid-size medical practices. In a typical practice, the office manager is the user and initiator, physicians are influencers, the practice owner is the decider and the IT consultant is a gatekeeper. Each has different concerns: ease of use, patient experience, cost and data security, so the sales approach must address all four.
- A specific offering.
- Buying center roles.
- Different concerns.
Mistakes that cost points on BUSI 431 Week 2
- A member with no contribution.
- Missing activity table.
- No research.
Checklist before you submit
- Length: Not set in the guide; follow the project instructions
- Sources: Scholarly research and the textbook
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
What is the BUSI 431 activity table?
A table accompanying each draft that lists every student's participation and contribution; members who do not contribute receive no credit for that draft.
How many points is BUSI 431 Week 2 Sales Plan Project Draft 1 worth?
50 points in Liberty's published course guide for BUSI 431, out of a course total of 1,010 points (about 5% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 431 Week 2 the same in every section of BUSI 431?
This guide follows Liberty's published course guide for BUSI 431. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.