This guide is for BUSI 690 Week 2 Rothaermel Exercise 2, start to submission. The second set of Rothaermel experiential exercises applied to a real organization.
BUSI 690 is Policy and Strategy in Global Competition, 3 credit hours, in Liberty University's MBA. Canvas and the course guide file print the code as BUSI690; it is the same course.
| Course | BUSI 690 Policy and Strategy in Global Competition |
|---|---|
| Module/Week | 2 |
| Points | 50 points |
| Length | Not set in the guide; follow the exercise instructions |
| Sources | Rothaermel and research on the organization |
| Faith integration | Not required by the guide |
| Format | Current APA; submitted through SafeAssign |
What BUSI 690 Week 2 Rothaermel Exercise 2 asks for
Exercise 2 is due in Module/Week 2 with Rothaermel chapters 6 to 10. Same requirements as Exercise 1. Worth 50 points.
Where it fits in BUSI 690
In the published schedule, Rothaermel Exercise 2 is one of 10 graded written assignments in BUSI 690. It follows Week 2 Discussion Board Forum and comes before Week 3 Rothaermel Exercise 3. The same week also has Discussion Board Forum, so plan the week's writing together.
How BUSI 690 Week 2 Rothaermel Exercise 2 is graded
Liberty grades Rothaermel Exercise 2 with the rubric attached to the assignment in Canvas, worth 50 points in the published guide. That is about 5% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 690 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 690 Week 2 method, step by step
Read the case for facts, not impressions
List the facts of the case first. Analysis that rests on a misread detail is the most common way case answers lose points.
Name the central problem
Decide what the core problem is and say it plainly. The rest of the analysis should be organized around it.
Apply the course framework
Use the model or concepts from Policy and Strategy in Global Competition to analyze the case. Name the framework, then work through it with the case facts, step by step.
Weigh the options
Compare alternatives before recommending one. Each option needs its advantage and its risk stated in the terms of the case.
Recommend and justify
Make a clear recommendation supported by sources (Rothaermel and research on the organization), with the first steps of implementation.
Answer every question asked
If the case comes with questions, answer each one under its own heading, in order, within Not set in the guide; follow the exercise instructions.
Identify the strategy the company pursues, the evidence for it, and whether it fits the company's resources and environment.
A structure for BUSI 690 Week 2 Rothaermel Exercise 2
Word targets are planning numbers for about 1,100 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Organization | The real company used. | ~180 words |
| Exercises | Each answered with chapter tools. | ~660 words |
| Ethical and social issues | Addressed where assigned. | ~150 words |
| Format | APA. | ~110 words |
A topic angle that works
Apply the week's chapters to a real company's business-level, corporate or global strategy.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Disney's acquisitions of Pixar, Marvel and Lucasfilm are related diversification: each added characters and stories Disney could use across films, parks, merchandise and streaming. Rothaermel explains that related diversification creates value through economies of scope. The strategy has worked because Disney's distribution and theme parks multiply the value of each acquired franchise.
- The strategy.
- The concept.
- Why it works.
Mistakes that cost points on BUSI 690 Week 2
- No evidence.
- Concepts misapplied.
- Missing exercises.
Checklist before you submit
- Length: Not set in the guide; follow the exercise instructions
- Sources: Rothaermel and research on the organization
- Every case question answered under its own heading
- A clear recommendation with its justification
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 690 Exercise 2 due?
In Module/Week 2.
How many points is BUSI 690 Week 2 Rothaermel Exercise 2 worth?
50 points in Liberty's published course guide for BUSI 690, out of a course total of 1,010 points (about 5% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 690 Week 2 the same in every section of BUSI 690?
This guide follows Liberty's published course guide for BUSI 690. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.