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BUSI 690 Week 5 Business Model Generation Exercise 2: How to Write It

This guide is for BUSI 690 Week 5 Business Model Generation Exercise 2, start to submission. A second 600 to 800-word Business Model Generation exercise on a real organization.

BUSI 690 is Policy and Strategy in Global Competition, 3 credit hours, in Liberty University's MBA. Canvas and the course guide file print the code as BUSI690; it is the same course.

CourseBUSI 690 Policy and Strategy in Global Competition
Module/Week5
Points75 points
Length600 to 800 words
SourcesOsterwalder and Pigneur and research on the organization
Faith integrationNot required by the guide
FormatCurrent APA

What BUSI 690 Week 5 Business Model Generation Exercise 2 asks for

Exercise 2 is due in Module/Week 5 with Osterwalder and Pigneur chapters 4 and 5. Same requirements as Exercise 1. Worth 75 points.

Where it fits in BUSI 690

In the published schedule, Business Model Generation Exercise 2 is one of 10 graded written assignments in BUSI 690. It follows Week 4 Group Case Study 1 and comes before Week 6 Group Case Study 2.

How BUSI 690 Week 5 Business Model Generation Exercise 2 is graded

Liberty grades Business Model Generation Exercise 2 with the rubric attached to the assignment in Canvas, worth 75 points in the published guide. That is about 7% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.

Course grades in BUSI 690 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.

Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.

The BUSI 690 Week 5 method, step by step

  1. Set up the data before the write-up

    Do the calculations first and check them. Interpretation built on a wrong figure loses more points than a missing paragraph.

  2. Show the method

    Say which method, formula or test you used and why it fits the question. Graders want to see that the choice was deliberate.

  3. Report the results plainly

    Report each result with its value and what it measures. Tables and figures help when they are labeled and referred to in the text.

  4. Interpret in the context of the question

    Explain what the results mean for the decision or question in BUSI 690, in plain terms. The interpretation is where the analysis points are earned.

  5. Name the limits

    State what the analysis cannot tell you: assumptions, data limits, or what would change the answer.

  6. Submit the files the guide asks for

    Submit every file requested and check that formulas, output and the write-up agree (600 to 800 words).

Assess the current model's strengths and weaknesses, then propose a redesigned canvas for one or two blocks and explain the expected effect.

A structure for BUSI 690 Week 5 Business Model Generation Exercise 2

Word targets are planning numbers for about 1,100 words of body text, set by the length in the guide; the rubric decides where to spend more.

SectionWhat it must doTarget
Strategy and processThe chapters' tools applied.~550 words
AnalysisInsight into the model's future.~370 words
FormatAPA and length.~180 words

A topic angle that works

Chapters 4 and 5 cover strategy (such as evaluating business models and blue ocean thinking) and the process of designing a new model. Apply them to propose how a real company's model could evolve.

Model paragraph with notes

An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.

BUSI 690 Week 5, sample analysis paragraph

Peloton's model depended on selling expensive bikes, which collapsed when demand fell after the pandemic. Evaluating its canvas shows the subscription revenue stream is the stronger asset. Redesigning the model around the app, with lower-priced hardware or rentals and content partnerships, shifts the business toward recurring revenue and away from a cyclical hardware market.

  1. The weakness.
  2. The stronger block.
  3. A redesign.

Mistakes that cost points on BUSI 690 Week 5

  • Repeating Exercise 1.
  • No redesign.
  • Outside 600 to 800 words.

Checklist before you submit

  • Length: 600 to 800 words
  • Sources: Osterwalder and Pigneur and research on the organization
  • Calculations checked and output saved
  • Every table and figure referred to in the text
  • Each rubric row read against the section that answers it

Questions students ask

When is BUSI 690 Business Model Generation Exercise 2 due?

In Module/Week 5.

How many points is BUSI 690 Week 5 Business Model Generation Exercise 2 worth?

75 points in Liberty's published course guide for BUSI 690, out of a course total of 1,010 points (about 7% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.

Is BUSI 690 Week 5 the same in every section of BUSI 690?

This guide follows Liberty's published course guide for BUSI 690. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.

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