BUSI 430 is Liberty's promotion strategy course. Its written work is three 1,000-word essays with five outside sources each, four forums, and an integrated marketing communications (IMC) project of at least 5,000 words with 15 references.
Liberty's catalog lists the course as BUSI 430 Promotion Strategy, 3 credit hours; Canvas and the course guide file print it as BUSI430.
What BUSI 430 covers
The catalog description: This course is open to students who desire to understand the function of Promotion within a company's Integrated Marketing Communications (IMC) plan. Emphasis is on planning, creating, and evaluating advertising, sales promotion, and publicity strategies to communicate most effectively across the optimum blend of media channels.
The course is for students who want to understand promotion within a company's integrated marketing communications plan, emphasizing planning, creating and evaluating advertising, sales promotion and publicity strategies across the best blend of media channels. The text is Clow and Baack, Integrated Advertising, Promotion, and Marketing Communications.
Four exams (240 points) have no guide here. The IMC project (240) is the largest single assignment; essays come in odd weeks and forums in even weeks.
Textbook named in the published guide: Clow & Baack, Integrated Advertising, Promotion, and Marketing Communications (2018). Check the current edition in your Canvas section.
BUSI 430 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Essay 1 | 100 | At least 1,000 words |
| 2 | Discussion Board Forum 1 | 55 | Thread at least 300 words; reply at least 300 words |
| 3 | Essay 2 | 100 | At least 1,000 words |
| 4 | Discussion Board Forum 2 | 55 | Thread at least 300 words; reply at least 300 words |
| 5 | Essay 3 | 100 | At least 1,000 words |
| 6 | Discussion Board Forum 3 | 55 | Thread at least 300 words; reply at least 300 words |
| 7 | IMC Project | 240 | At least 5,000 words, not counting title page, abstract and references |
| 8 | Discussion Board Forum 4 | 55 | Thread at least 300 words; reply at least 300 words |
Week 1: Essay 1
A 1,000-word essay with at least 5 outside sources on the assigned topic. How to write BUSI 430 Week 1 Essay 1.
Week 2: Discussion Board Forum 1
A 300-word thread with a textbook citation and one other source, and a 300-word reply with a citation. How to write BUSI 430 Week 2 Discussion Board Forum 1.
Week 3: Essay 2
The second 1,000-word essay with 5 outside sources. How to write BUSI 430 Week 3 Essay 2.
Week 4: Discussion Board Forum 2
The second forum, with the same rules. How to write BUSI 430 Week 4 Discussion Board Forum 2.
Week 5: Essay 3
The third 1,000-word essay with 5 outside sources. How to write BUSI 430 Week 5 Essay 3.
Week 6: Discussion Board Forum 3
The third forum, with the same rules. How to write BUSI 430 Week 6 Discussion Board Forum 3.
Week 7: IMC Project
An integrated marketing communications project of at least 5,000 words with at least 15 references, a title page and an abstract. How to write BUSI 430 Week 7 IMC Project.
Week 8: Discussion Board Forum 4
The last forum, with the same rules. How to write BUSI 430 Week 8 Discussion Board Forum 4.
How BUSI 430 is graded
The published guide totals 1,010 points. The three essays are 100 each (300), the IMC project 240, the four forums 55 each (220), exams 240 and the checklist 10.
| Graded item | Points |
|---|---|
| Essays (3) | 300 |
| IMC Project | 240 |
| Discussion Board Forums (4) | 220 |
| Exams (4) | 240 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 900 to 1010 points.
Week timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.
How to approach BUSI 430
Choose the brand for your IMC project in Week 1 and collect its advertising, social media and public relations materials as the course moves through each element; the project needs 15 references and at least 5,000 words.
Essay 1 is due in Week 1, so read the first sections right away.
Questions students ask
What is the BUSI 430 IMC project?
An integrated marketing communications project of at least 5,000 words (title page, abstract and references not counted) with at least 15 references, in current APA.
How long are BUSI 430 essays?
At least 1,000 words each with at least 5 outside sources, a title page and a reference page in current APA.
Working through BUSI 430 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.