This guide is for BUSI 430 Week 7 IMC Project, start to submission. An integrated marketing communications project of at least 5,000 words with at least 15 references, a title page and an abstract.
BUSI 430 is Promotion Strategy, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI430; it is the same course.
| Course | BUSI 430 Promotion Strategy |
|---|---|
| Module/Week | 7 |
| Points | 240 points |
| Length | At least 5,000 words, not counting title page, abstract and references |
| Sources | At least 15 references |
| Faith integration | Not required by the guide |
| Format | Current APA with title page and abstract |
What BUSI 430 Week 7 IMC Project asks for
You write an IMC project in current APA of at least 5,000 words with at least 15 references on the reference page, plus a title page and an abstract, which do not count toward the word count. It is due in Module/Week 7 with Clow and Baack Part 4, sections 11 to 13. At 240 points it is the largest assignment in the course.
Where it fits in BUSI 430
In the published schedule, IMC Project is one of 8 graded written assignments in BUSI 430. It follows Week 6 Discussion Board Forum 3 and comes before Week 8 Discussion Board Forum 4.
How BUSI 430 Week 7 IMC Project is graded
Liberty grades IMC Project with the rubric attached to the assignment in Canvas, worth 240 points in the published guide. That is about 24% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in BUSI 430 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 430 Week 7 method, step by step
Start from the need
Define the need the IMC Project answers: who it is for, what gap exists, and how you know. A plan without an assessed need has nothing to measure against.
Write measurable objectives
Write objectives that name the audience, the behavior or outcome, the level and the time frame.
Choose methods that fit the objectives
Select the strategies, content or interventions that fit each objective, and say why they fit, citing evidence (At least 15 references).
Plan the resources and timeline
Show the sequence and the resources. A realistic timeline makes the plan credible.
Plan the evaluation
Say how you will know the plan worked: the measure, the data source and the time point for each objective.
Format and length
Use the template or headings the guide gives and stay within At least 5,000 words, not counting title page, abstract and references, in current APA.
Build the plan from the essays and forums you have written, then add the media plan with a budget table and an evaluation section that ties each objective to a measure.
A structure for BUSI 430 Week 7 IMC Project
Word targets are planning numbers for about 2,200 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Situation analysis | The brand, market and competitors. | ~310 words |
| Objectives and target audience | Measurable communication objectives. | ~260 words |
| Creative strategy | The message and appeal. | ~350 words |
| Media plan | Channels, timing and budget. | ~440 words |
| Promotions, PR and digital | Sales promotion, publicity and social media. | ~480 words |
| Evaluation | How results will be measured. | ~350 words |
A topic angle that works
An IMC plan's value is integration, so show how every element carries the same core message and how they work in sequence: awareness through advertising, engagement through social media, conversion through promotions.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Each objective has a measure. Brand awareness among 18- to 34-year-olds in the launch markets will be tracked by a survey before and after the campaign, with a target increase of 15 points. Engagement will be measured by social video completion rates, and conversion by redemptions of the launch coupon. A mid-campaign review in week 6 will shift budget toward the channels producing the most redemptions.
- Measures per objective.
- Targets.
- Mid-course adjustment.
Mistakes that cost points on BUSI 430 Week 7
- Elements that do not share a message.
- Fewer than 15 references.
- Under 5,000 words.
Checklist before you submit
- Length: At least 5,000 words, not counting title page, abstract and references
- Sources: At least 15 references
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
How long is the BUSI 430 IMC project?
At least 5,000 words with at least 15 references, plus a title page and abstract.
How many points is BUSI 430 Week 7 IMC Project worth?
240 points in Liberty's published course guide for BUSI 430, out of a course total of 1,010 points (about 24% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 430 Week 7 the same in every section of BUSI 430?
This guide follows Liberty's published course guide for BUSI 430. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
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