This guide is for BUSI 430 Week 3 Essay 2, start to submission. The second 1,000-word essay with 5 outside sources.
BUSI 430 is Promotion Strategy, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI430; it is the same course.
| Course | BUSI 430 Promotion Strategy |
|---|---|
| Module/Week | 3 |
| Points | 100 points |
| Length | At least 1,000 words |
| Sources | At least 5 outside sources |
| Faith integration | Not required by the guide |
| Format | Current APA with title and reference pages |
What BUSI 430 Week 3 Essay 2 asks for
Essay 2 is due in Module/Week 3 with Clow and Baack Part 2, section 5. Same requirements as Essay 1. Worth 100 points.
Where it fits in BUSI 430
In the published schedule, Essay 2 is one of 8 graded written assignments in BUSI 430. It follows Week 2 Discussion Board Forum 1 and comes before Week 4 Discussion Board Forum 2.
How BUSI 430 Week 3 Essay 2 is graded
Liberty grades Essay 2 with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 430 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
Essays are graded on the strength of the argument, the use of at least five outside sources and current APA formatting. A brand example in each body section shows that the concept is understood, not only defined.
The BUSI 430 Week 3 method, step by step
Answer the prompt in one sentence first
Write a one-sentence answer to the Essay 2 prompt before drafting. That sentence becomes the thesis and keeps the essay on track.
Plan three supporting points
Sketch the supporting points and the course concept each one uses.
Develop each point with evidence
Give each point its own paragraph: the claim, the evidence (At least 5 outside sources), and what it shows.
Engage the course material directly
Use the course's own terms and sources. The grader is checking that you learned the week's material.
Conclude with the so-what
End by saying why the answer matters for practice or for the field, in two or three sentences.
Check length and format
Check the word or page count (At least 1,000 words) and APA citations.
Compare appeals on when they work and their risks, with evidence for each. Plan five sections before drafting: an introduction that states the thesis, three body sections that each make one point about the week's promotion topic, and a conclusion that tells a marketing manager what to do. Assign at least one of the five outside sources to each body section, choose a brand you can describe with real campaign details, and add the title page and reference page the guide requires.
A structure for BUSI 430 Week 3 Essay 2
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | Topic and thesis. | ~160 words |
| Body | Points with sources. | ~810 words |
| Application | A brand example. | ~180 words |
| Conclusion | Summary. | ~160 words |
A topic angle that works
Part 2 covers IMC advertising tools, including advertising management and design. If the essay concerns advertising appeals, compare two appeals (humor, fear, emotion) with brand examples.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Fear appeals can change behavior when they pair a threat with a clear, achievable action, which is why public health campaigns show the consequences of smoking alongside a quit line. Without the action, research shows audiences tune the message out. Brands using fear, such as home security companies, are most effective when the ad ends with a simple next step.
- When it works.
- A risk.
- Examples.
Mistakes that cost points on BUSI 430 Week 3
- Fewer than 5 sources.
- No comparison.
- Under 1,000 words.
Checklist before you submit
- Length: At least 1,000 words
- Sources: At least 5 outside sources
- Thesis stated in the introduction
- Each paragraph carries one point
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 430 Essay 2 due?
In Module/Week 3.
How many points is BUSI 430 Week 3 Essay 2 worth?
100 points in Liberty's published course guide for BUSI 430, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 430 Week 3 the same in every section of BUSI 430?
This guide follows Liberty's published course guide for BUSI 430. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.