BUSI 528 is the strategic management and marketing course in Liberty's MS in Healthcare Administration. Its written work is seven forums, six short papers of at least 500 words (marketing strategy, the 4 Ps, segmentation, product strategy, vertical integration and an advertising-ban case), a sales presentation on a chemical dependency program with its topic and reference page, and a 1,500 to 2,000-word group case analysis.
Liberty's catalog lists the course as BUSI 528 Strategic Management and Marketing for Health Professionals, 3 credit hours; Canvas and the course guide file print it as BUSI528.
What BUSI 528 covers
The catalog description: Focused on creating strategies and exploring models for gaining a competitive edge in the healthcare marketplace. Students will explore the importance of strategic planning in healthcare; internal and external environmental assessment; marketing healthcare services; strategy formulation, implementation, evaluation, and long term control.
The course focuses on strategies and models for gaining a competitive edge in the health care marketplace: the importance of strategic planning, internal and external environmental assessment, marketing health care services, and strategy formulation, implementation, evaluation and long-term control. The text is Berkowitz, Essentials of Health Care Marketing.
There is a short paper almost every week, each needing 2 peer-reviewed references and a biblical integration, on top of a forum with 500 and 450-word posts. A Week 8 course wrap-up forum carries no points and has no guide here.
Textbook named in the published guide: Berkowitz, Essentials of Health Care Marketing (2017). Check the current edition in your Canvas section.
BUSI 528 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 50 | Thread at least 500 words; replies at least 450 words |
| 1 | Marketing Strategy Paper | 50 | At least 500 words |
| 2 | Discussion Board Forum 2 | 50 | Thread at least 500 words; replies at least 450 words |
| 2 | Marketing Application Paper | 50 | At least 500 words |
| 3 | Discussion Board Forum 3 | 50 | Thread at least 500 words; replies at least 450 words |
| 3 | Market Segmentation Paper | 50 | At least 500 words |
| 4 | Discussion Board Forum 4 | 50 | Thread at least 500 words; replies at least 450 words |
| 4 | Product Strategy Paper | 50 | At least 500 words |
| 4 | Sales Presentation Topic and Reference Page | 50 | A topic statement and a reference page |
| 5 | Discussion Board Forum 5 | 50 | Thread at least 500 words; replies at least 450 words |
| 5 | Vertical Integration Paper | 50 | At least 500 words |
| 6 | Discussion Board Forum 6 | 50 | Thread at least 500 words; replies at least 450 words |
| 6 | Case Study | 50 | At least 500 words |
| 7 | Sales Presentation Final Submission | 150 | 7 to 10 minutes |
| 8 | Discussion Board Forum 7 | 50 | Thread at least 500 words; replies at least 450 words |
| 8 | Group Case Study Analysis | 150 | 1,500 to 2,000 words |
Week 1: Discussion Board Forum 1
A 500-word thread and two 450-word replies, each with 2 peer-reviewed sources beyond the textbook and a biblical integration. How to write BUSI 528 Week 1 Discussion Board Forum 1.
Week 1: Marketing Strategy Paper
A paper of at least 500 words giving a brief overview of strategic marketing for the provided scenario, with 2 peer-reviewed references and a biblical integration. How to write BUSI 528 Week 1 Marketing Strategy Paper.
Week 2: Discussion Board Forum 2
The second forum, with the same rules. How to write BUSI 528 Week 2 Discussion Board Forum 2.
Week 2: Marketing Application Paper
A paper of at least 500 words on the 4 Ps of marketing, with 2 peer-reviewed references and a biblical integration. How to write BUSI 528 Week 2 Marketing Application Paper.
Week 3: Discussion Board Forum 3
The third forum, with the same rules. How to write BUSI 528 Week 3 Discussion Board Forum 3.
Week 3: Market Segmentation Paper
A paper of at least 500 words segmenting the customer base for a service in the provided scenario, with 2 peer-reviewed references and a biblical integration. How to write BUSI 528 Week 3 Market Segmentation Paper.
Week 4: Discussion Board Forum 4
The fourth forum, with the same rules. How to write BUSI 528 Week 4 Discussion Board Forum 4.
Week 4: Product Strategy Paper
A paper of at least 500 words on the components needed to change a marketing strategy, with 2 peer-reviewed references and a biblical integration. How to write BUSI 528 Week 4 Product Strategy Paper.
Week 4: Sales Presentation Topic and Reference Page
Submit the topic for your sales presentation and a reference page of at least 5 scholarly references. How to write BUSI 528 Week 4 Sales Presentation Topic and Reference Page.
Week 5: Discussion Board Forum 5
The fifth forum, with the same rules. How to write BUSI 528 Week 5 Discussion Board Forum 5.
Week 5: Vertical Integration Paper
A paper of at least 500 words on vertical integration options and directions for specified providers, with 2 peer-reviewed references and a biblical integration. How to write BUSI 528 Week 5 Vertical Integration Paper.
Week 6: Discussion Board Forum 6
The sixth forum, with the same rules. How to write BUSI 528 Week 6 Discussion Board Forum 6.
Week 6: Case Study
A paper of at least 500 words answering the provided questions on a case about the banning of advertising, with 2 peer-reviewed references and a biblical integration. How to write BUSI 528 Week 6 Case Study.
Week 7: Sales Presentation Final Submission
A 7 to 10-minute sales team presentation on a chemical dependency program, with a reference slide of at least 5 scholarly references. How to write BUSI 528 Week 7 Sales Presentation Final Submission.
Week 8: Discussion Board Forum 7
The last graded forum, with the same rules. How to write BUSI 528 Week 8 Discussion Board Forum 7.
Week 8: Group Case Study Analysis
With your group, a 1,500 to 2,000-word analysis of the provided case, with at least 4 peer-reviewed references and a biblical integration. How to write BUSI 528 Week 8 Group Case Study Analysis.
How BUSI 528 is graded
The published guide totals 1,010 points. The seven forums are 50 each (350). The six short papers are 50 each (300). The sales presentation is 200 (topic and reference page 50, final 150), the group case study analysis 150 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (7) | 350 |
| Short Papers (6) | 300 |
| Sales Presentation Final Submission | 150 |
| Sales Presentation Topic and Reference Page | 50 |
| Group Case Study Analysis | 150 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 940 to 1010 points.
Week timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday.
How to approach BUSI 528
Read the scenarios for the short papers as they open; several are based on provided scenarios and a case, so the paper answers the scenario, not a general question.
The sales presentation subject is fixed (a chemical dependency program); collect at least 5 scholarly sources on addiction treatment outcomes and program marketing by Week 4.
Questions students ask
How long are BUSI 528 papers?
The six short papers are at least 500 words each in current APA, with at least 2 peer-reviewed references and 1 biblical integration; the group case analysis is 1,500 to 2,000 words with at least 4 peer-reviewed references.
What is the BUSI 528 sales presentation?
A 7 to 10-minute sales team presentation on a chemical dependency program, with a reference slide of at least 5 scholarly references, preceded by a topic and reference page in Week 4.
Working through BUSI 528 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.