This guide is for BUSI 528 Week 2 Marketing Application Paper, start to submission. A paper of at least 500 words on the 4 Ps of marketing, with 2 peer-reviewed references and a biblical integration.
BUSI 528 is Strategic Management and Marketing for Health Professionals, 3 credit hours, in Liberty University's MS in Healthcare Administration. Canvas and the course guide file print the code as BUSI528; it is the same course.
| Course | BUSI 528 Strategic Management and Marketing for Health Professionals |
|---|---|
| Module/Week | 2 |
| Points | 50 points |
| Length | At least 500 words |
| Sources | At least 2 peer-reviewed references |
| Faith integration | 1 instance of biblical integration |
| Format | Current APA |
What BUSI 528 Week 2 Marketing Application Paper asks for
You write a paper of at least 500 words in current APA on the 4 Ps of marketing (product, price, place and promotion). It must include at least 2 peer-reviewed references and 1 instance of biblical integration. It is due in Module/Week 2. Worth 50 points.
Where it fits in BUSI 528
In the published schedule, Marketing Application Paper is one of 16 graded written assignments in BUSI 528. It follows Week 2 Discussion Board Forum 2 and comes before Week 3 Discussion Board Forum 3. The same week also has Discussion Board Forum 2, so plan the week's writing together.
How BUSI 528 Week 2 Marketing Application Paper is graded
Liberty grades Marketing Application Paper with the rubric attached to the assignment in Canvas, worth 50 points in the published guide. That is about 5% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in BUSI 528 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 528 Week 2 method, step by step
Turn the instructions into an outline
Paste the Marketing Application Paper instructions and rubric into a document and turn every required element into a heading. In BUSI 528 the rubric is the grading contract, so the outline should mirror it before you write a sentence.
Narrow the topic until it fits the length
Size the topic to the length (At least 500 words). A focused question about one population, policy or problem gives you room to analyze; a broad survey leaves room only to describe.
Collect sources before drafting
Build the source list before the draft (At least 2 peer-reviewed references). A short evidence table (who, when, what they found, which section it serves) prevents the late scramble for citations that weakens most papers.
Write a thesis that the sections prove
Write one sentence that states what the paper argues. Every section after the introduction should advance that sentence; if a paragraph does not, it belongs in another paper.
Draft section by section, analysis first
Fill the outline one heading at a time. In each section, say what the sources show, weigh them, and draw the implication. Graders reward the sentences that interpret, not the ones that report.
Format and check against the rubric
Apply current APA (title page, running format, headings, in-text citations matched to the reference list) and then read the paper once against the rubric, row by row, before you submit.
A structure for BUSI 528 Week 2 Marketing Application Paper
Word targets are planning numbers for about 800 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | The service you apply the 4 Ps to. | ~110 words |
| Product and price | What is offered and how it is priced or paid. | ~240 words |
| Place and promotion | Access and communication. | ~290 words |
| Biblical integration and conclusion | One connection; summary. | ~160 words |
A topic angle that works
Apply all four Ps to one real service, such as an urgent care center or a telehealth program, and note how health care changes each P (price is often set by payers, place includes virtual access).
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Price works differently in health care: an urgent care center rarely sets the price a commercially insured patient pays, because its contracted rates do.1 Its pricing lever is for self-pay patients, where a posted flat price for common visits can attract the uninsured and high-deductible patients who compare costs. Studies of price transparency suggest these patients do respond to posted prices.2
- Shows how the P differs in health care.
- A specific lever.
- Evidence.
Mistakes that cost points on BUSI 528 Week 2
- Generic 4 Ps from consumer goods.
- Under 500 words.
- Missing references.
Checklist before you submit
- Length: At least 500 words
- Sources: At least 2 peer-reviewed references
- Faith integration: 1 instance of biblical integration
- Title page and reference page in current APA format
- Headings follow the order of the instructions
- Each rubric row read against the section that answers it
Questions students ask
What does the BUSI 528 marketing application paper cover?
The 4 Ps of marketing, in at least 500 words.
How many points is BUSI 528 Week 2 Marketing Application Paper worth?
50 points in Liberty's published course guide for BUSI 528, out of a course total of 1,010 points (about 5% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 528 Week 2 the same in every section of BUSI 528?
This guide follows Liberty's published course guide for BUSI 528. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.