This guide is for BUSI 614 Week 2 Qualitative Assignment 1, start to submission. A graduate-level written analysis responding to questions on the marketing research theory in the week's reading.
BUSI 614 is Marketing Research, 3 credit hours, in Liberty University's MBA. Canvas and the course guide file print the code as BUSI614; it is the same course.
| Course | BUSI 614 Marketing Research |
|---|---|
| Module/Week | 2 |
| Points | 80 points |
| Length | Not set in the guide; graduate-level depth |
| Sources | Malhotra and research |
| Faith integration | Not required by the guide |
| Format | As instructed |
What BUSI 614 Week 2 Qualitative Assignment 1 asks for
You analyze and respond to 4 qualitative assignments based on the marketing research theory in the textbook readings, written at the graduate level with the requested rigor and insight. Qualitative Assignment 1 is due in Module/Week 2 with Malhotra chapters 5 and 6. Worth 80 points.
Where it fits in BUSI 614
In the published schedule, Qualitative Assignment 1 is one of 14 graded written assignments in BUSI 614. It follows Week 1 Integration of Faith and Learning and comes before Week 2 SPSS Quantitative Assignment 1. The same week also has SPSS Quantitative Assignment 1, so plan the week's writing together.
How BUSI 614 Week 2 Qualitative Assignment 1 is graded
Liberty grades Qualitative Assignment 1 with the rubric attached to the assignment in Canvas, worth 80 points in the published guide. That is about 8% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 614 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 614 Week 2 method, step by step
Set up the data before the write-up
Do the calculations first and check them. Interpretation built on a wrong figure loses more points than a missing paragraph.
Show the method
Say which method, formula or test you used and why it fits the question. Graders want to see that the choice was deliberate.
Report the results plainly
Report each result with its value and what it measures. Tables and figures help when they are labeled and referred to in the text.
Interpret in the context of the question
Translate the numbers into a conclusion about the question. Say what decision they support and how confident you can be.
Name the limits
State what the analysis cannot tell you: assumptions, data limits, or what would change the answer.
Submit the files the guide asks for
Submit every file requested and check that formulas, output and the write-up agree (Not set in the guide; graduate-level depth).
Answer each question under its own heading with a concept from the chapter and a marketing example, then add one insight a manager could act on.
A structure for BUSI 614 Week 2 Qualitative Assignment 1
Word targets are planning numbers for about 1,200 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Answers | Each question answered. | ~600 words |
| Rigor | Concepts applied precisely. | ~360 words |
| Insight | Practical implications. | ~240 words |
A topic angle that works
Chapters 5 and 6 cover exploratory qualitative research and descriptive research such as surveys and observation. If the questions ask when to use focus groups versus depth interviews, compare them on purpose, cost and the kind of insight each yields.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Focus groups bring 8 to 12 participants together so their interaction sparks ideas, which suits exploring reactions to a new ad concept. Depth interviews, one on one, suit sensitive topics such as personal finances, where people speak more openly alone. A bank exploring why customers avoid financial planning services would learn more from depth interviews than from a group discussion.
- Two methods.
- When each fits.
- An example.
Mistakes that cost points on BUSI 614 Week 2
- Definitions without application.
- Missing questions.
- Shallow answers.
Checklist before you submit
- Length: Not set in the guide; graduate-level depth
- Sources: Malhotra and research
- Calculations checked and output saved
- Every table and figure referred to in the text
- Each rubric row read against the section that answers it
Questions students ask
How many qualitative assignments are in BUSI 614?
Four, in Weeks 2 to 5, worth 80 points each.
How many points is BUSI 614 Week 2 Qualitative Assignment 1 worth?
80 points in Liberty's published course guide for BUSI 614, out of a course total of 1,010 points (about 8% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 614 Week 2 the same in every section of BUSI 614?
This guide follows Liberty's published course guide for BUSI 614. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.