BUSI 614 is Liberty's MBA course in marketing research. Its written work is four qualitative assignments on marketing research theory, seven SPSS quantitative assignments that run statistical procedures on provided data sets and report the results, two forums (a 500-word thread with three journal citations and a 350-word reply), and a 500-word Integration of Faith and Learning essay.
Liberty's catalog lists the course as BUSI 614 Marketing Research, 3 credit hours; Canvas and the course guide file print it as BUSI614.
What BUSI 614 covers
The catalog description: This course will provide learners with a solid foundation of the theory, evaluation and application of marketing research techniques and practices. Students will apply marketing research through the use of tools and techniques to include data collection and report-generation software.
The course builds a foundation in the theory, evaluation and application of marketing research techniques, applying them with tools for data collection and report generation. The text is Malhotra, Marketing Research: An Applied Orientation.
There are no quizzes or exams. The SPSS assignments use data sets provided in the course and carry 500 of the 1,010 points. Week 1 runs Monday to Friday and Weeks 2 to 8 run Saturday to Friday.
Textbook named in the published guide: Malhotra, Marketing Research (2011). Check the current edition in your Canvas section.
BUSI 614 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 65 | Thread at least 500 words; reply at least 350 words |
| 1 | Integration of Faith and Learning | 50 | At least 500 words |
| 2 | Qualitative Assignment 1 | 80 | Not set in the guide; graduate-level depth |
| 2 | SPSS Quantitative Assignment 1 | 50 | Not set in the guide; follow the assignment |
| 3 | Qualitative Assignment 2 | 80 | Not set in the guide; graduate-level depth |
| 3 | SPSS Quantitative Assignment 2 | 50 | Not set in the guide; follow the assignment |
| 4 | Qualitative Assignment 3 | 80 | Not set in the guide; graduate-level depth |
| 4 | SPSS Quantitative Assignment 3 | 50 | Not set in the guide; follow the assignment |
| 5 | Discussion Board Forum 2 | 65 | Thread at least 500 words; reply at least 350 words |
| 5 | Qualitative Assignment 4 | 80 | Not set in the guide; graduate-level depth |
| 5 | SPSS Quantitative Assignment 4 | 50 | Not set in the guide; follow the assignment |
| 6 | SPSS Quantitative Assignment 5 | 100 | Not set in the guide; follow the assignment |
| 7 | SPSS Quantitative Assignment 6 | 100 | Not set in the guide; follow the assignment |
| 8 | SPSS Quantitative Assignment 7 | 100 | Not set in the guide; follow the assignment |
Week 1: Discussion Board Forum 1
A 500-word thread with 3 academic journal citations and one 350-word reply. How to write BUSI 614 Week 1 Discussion Board Forum 1.
Week 1: Integration of Faith and Learning
A 500-word essay on how you will integrate your faith with marketing research in a business context, with at least 2 biblical references. How to write BUSI 614 Week 1 Integration of Faith and Learning.
Week 2: Qualitative Assignment 1
A graduate-level written analysis responding to questions on the marketing research theory in the week's reading. How to write BUSI 614 Week 2 Qualitative Assignment 1.
Week 2: SPSS Quantitative Assignment 1
Run the assigned SPSS procedures on the provided data set and report the results. How to write BUSI 614 Week 2 SPSS Quantitative Assignment 1.
Week 3: Qualitative Assignment 2
A graduate-level written analysis on the week's marketing research theory. How to write BUSI 614 Week 3 Qualitative Assignment 2.
Week 3: SPSS Quantitative Assignment 2
Run the assigned SPSS procedures on the provided data and report the results. How to write BUSI 614 Week 3 SPSS Quantitative Assignment 2.
Week 4: Qualitative Assignment 3
A graduate-level written analysis on the week's marketing research theory. How to write BUSI 614 Week 4 Qualitative Assignment 3.
Week 4: SPSS Quantitative Assignment 3
Run the assigned SPSS procedures on the provided data and report the results. How to write BUSI 614 Week 4 SPSS Quantitative Assignment 3.
Week 5: Discussion Board Forum 2
A 500-word thread with 3 academic journal citations and one 350-word reply. How to write BUSI 614 Week 5 Discussion Board Forum 2.
Week 5: Qualitative Assignment 4
A graduate-level written analysis on the week's marketing research theory. How to write BUSI 614 Week 5 Qualitative Assignment 4.
Week 5: SPSS Quantitative Assignment 4
Run the assigned SPSS procedures on the provided data and report the results. How to write BUSI 614 Week 5 SPSS Quantitative Assignment 4.
Week 6: SPSS Quantitative Assignment 5
Run the assigned SPSS procedures on the provided data and report the results; worth 100 points. How to write BUSI 614 Week 6 SPSS Quantitative Assignment 5.
Week 7: SPSS Quantitative Assignment 6
Run the assigned SPSS procedures on the provided data and report the results. How to write BUSI 614 Week 7 SPSS Quantitative Assignment 6.
Week 8: SPSS Quantitative Assignment 7
The final SPSS assignment: run the assigned procedures on the provided data and report the results. How to write BUSI 614 Week 8 SPSS Quantitative Assignment 7.
How BUSI 614 is graded
The published guide totals 1,010 points. The two forums are 65 each (130), the IFL essay 50, the four qualitative assignments 80 each (320), SPSS assignments 1 to 4 are 50 each and 5 to 7 are 100 each (500), and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (2) | 130 |
| Integration of Faith and Learning | 50 |
| Qualitative Assignments (4) | 320 |
| SPSS Quantitative Assignments (7) | 500 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 940 to 1010 points.
Week timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday.
How to approach BUSI 614
Install SPSS and open the first data set in Week 1; the first SPSS assignment is due in Week 2 and they get heavier in Weeks 6 to 8.
Report SPSS results the way a research report would: the test, the statistic, the significance and what it means for the marketing decision.
Questions students ask
What are the BUSI 614 SPSS assignments?
Seven quantitative assignments in which you run the appropriate statistical procedures on provided data sets in SPSS and report the results; Assignments 1 to 4 are worth 50 points and 5 to 7 are worth 100.
What are the BUSI 614 qualitative assignments?
Four graduate-level written assignments analyzing and responding to questions based on the marketing research theory in the textbook readings, worth 80 points each.
Working through BUSI 614 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.