BUSI 330 is Liberty's principles of marketing course. Its written work is four forums (a 350-word report thread and two 250-word replies in the same week) and a collaborative marketing plan for a new product at a Fortune 500 company, written in four drafts.
Liberty's catalog lists the course as BUSI 330 Principles of Marketing, 3 credit hours; Canvas and the course guide file print it as BUSI330.
What BUSI 330 covers
The catalog description: The study of marketing theories and tools to capitalize on buyer behavior through the contexts of Business to Consumer and Business to Business. Elements of the marketing mix (product, place, price, promotion) will be introduced and integrated into a larger marketing conceptual understanding. Analysis of marketing data to recognize ideal market segments, sales predictions and market share will be conducted.
The course studies marketing theories and tools for capitalizing on buyer behavior in business-to-consumer and business-to-business contexts, introduces the marketing mix (product, place, price and promotion) within a larger conceptual understanding, and analyzes marketing data to find ideal segments, sales predictions and market share. The text is Kerin and Hartley, Marketing: The Core.
Eight quizzes (360 points) have no guide here. Forums fall in the odd weeks and plan drafts in the even weeks, so there is written work every week.
Textbook named in the published guide: Kerin & Hartley, Marketing: Core, (2020). Check the current edition in your Canvas section.
BUSI 330 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 100 | Thread at least 350 words (references not counted); replies at least 250 words |
| 2 | Collaborative Marketing Plan Draft 1 | 60 | Not set in the guide; follow the plan instructions |
| 3 | Discussion Board Forum 2 | 100 | Thread at least 350 words (references not counted); replies at least 250 words |
| 4 | Collaborative Marketing Plan Draft 2 | 60 | Not set in the guide; follow the plan instructions |
| 5 | Discussion Board Forum 3 | 100 | Thread at least 350 words (references not counted); replies at least 250 words |
| 6 | Collaborative Marketing Plan Draft 3 | 60 | Not set in the guide; follow the plan instructions |
| 7 | Discussion Board Forum 4 | 100 | Thread at least 350 words (references not counted); replies at least 250 words |
| 8 | Collaborative Marketing Plan Final Draft | 60 | Not set in the guide; follow the plan instructions |
Week 1: Discussion Board Forum 1
A 350-word report thread on the prompt and two 250-word replies, all in Week 1. How to write BUSI 330 Week 1 Discussion Board Forum 1.
Week 2: Collaborative Marketing Plan Draft 1
The first draft of your group's marketing plan for an approved new product at a Fortune 500 company. How to write BUSI 330 Week 2 Collaborative Marketing Plan Draft 1.
Week 3: Discussion Board Forum 2
A 350-word report thread and two 250-word replies, all in Week 3. How to write BUSI 330 Week 3 Discussion Board Forum 2.
Week 4: Collaborative Marketing Plan Draft 2
The second draft of the group marketing plan. How to write BUSI 330 Week 4 Collaborative Marketing Plan Draft 2.
Week 5: Discussion Board Forum 3
A 350-word report thread and two 250-word replies, all in Week 5. How to write BUSI 330 Week 5 Discussion Board Forum 3.
Week 6: Collaborative Marketing Plan Draft 3
The third draft of the group marketing plan. How to write BUSI 330 Week 6 Collaborative Marketing Plan Draft 3.
Week 7: Discussion Board Forum 4
A 350-word report thread and two 250-word replies, all in Week 7. How to write BUSI 330 Week 7 Discussion Board Forum 4.
Week 8: Collaborative Marketing Plan Final Draft
The final, complete group marketing plan, revised from earlier feedback. How to write BUSI 330 Week 8 Collaborative Marketing Plan Final Draft.
How BUSI 330 is graded
The published guide totals 1,010 points. The four forums are 100 each (thread 70, replies 30), the four marketing plan drafts 60 each (240), quizzes 360 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (4) | 400 |
| Collaborative Marketing Plan Drafts (4) | 240 |
| Quizzes (8) | 360 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 900 to 1010 points.
Week timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.
How to approach BUSI 330
Your group must get the instructor's approval of a new product concept for a Fortune 500 company before work on the first draft begins; the product must be new, not one researched or used before the course. Agree on the company and concept in Week 1.
Each member must contribute content to every draft to earn any credit for it, so divide sections clearly.
Questions students ask
What is the BUSI 330 collaborative marketing plan?
A group marketing plan for introducing a new product or service concept at a Fortune 500 company, approved by the instructor and written in four drafts; each member must contribute content to each draft to receive credit.
How long are BUSI 330 forum posts?
A report thread of at least 350 words (references not counted) and replies to 2 classmates of at least 250 words each.
Working through BUSI 330 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.