This guide is for BUSI 330 Week 4 Collaborative Marketing Plan Draft 2, start to submission. The second draft of the group marketing plan.
BUSI 330 is Principles of Marketing, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI330; it is the same course.
| Course | BUSI 330 Principles of Marketing |
|---|---|
| Module/Week | 4 |
| Points | 60 points |
| Length | Not set in the guide; follow the plan instructions |
| Sources | Market research and course concepts |
| Faith integration | Not required by the guide |
| Format | As instructed; each member contributes content |
What BUSI 330 Week 4 Collaborative Marketing Plan Draft 2 asks for
Draft 2 is due in Module/Week 4 with Kerin and Hartley chapters 10 to 12. Each member must contribute content. Worth 60 points.
Where it fits in BUSI 330
In the published schedule, Collaborative Marketing Plan Draft 2 is one of 8 graded written assignments in BUSI 330. It follows Week 3 Discussion Board Forum 2 and comes before Week 5 Discussion Board Forum 3.
How BUSI 330 Week 4 Collaborative Marketing Plan Draft 2 is graded
Liberty grades Collaborative Marketing Plan Draft 2 with the rubric attached to the assignment in Canvas, worth 60 points in the published guide. That is about 6% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 330 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 330 Week 4 method, step by step
Start from the need
Define the need the Collaborative Marketing Plan Draft 2 answers: who it is for, what gap exists, and how you know. A plan without an assessed need has nothing to measure against.
Write measurable objectives
Write objectives that name the audience, the behavior or outcome, the level and the time frame.
Choose methods that fit the objectives
Match each objective to a method and justify the match with evidence (Market research and course concepts).
Plan the resources and timeline
List what the plan needs (people, time, materials, cost) and the order of steps. Graders look for plans that could be carried out.
Plan the evaluation
Say how you will know the plan worked: the measure, the data source and the time point for each objective.
Format and length
Follow the required template or headings and check length (Not set in the guide; follow the plan instructions) and APA.
Address each comment from Draft 1 first and note what changed. Then add the new sections, keeping one voice across members.
A structure for BUSI 330 Week 4 Collaborative Marketing Plan Draft 2
Word targets are planning numbers for about 1,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Revisions to Draft 1 | Feedback addressed. | ~180 words |
| Target market and positioning | The segment and how the product is positioned. | ~360 words |
| Product strategy | Features, branding and packaging. | ~320 words |
| Contributions | Member authorship. | ~140 words |
A topic angle that works
Chapters 10 to 12 cover product development, branding and services. Define the product's features and brand and explain how they serve the target segment.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The tablets will be sold under the Mr. Clean brand to build on its established trust, with packaging made from recycled cardboard rather than plastic. A starter kit includes the reusable bottle and four tablets; refills come in packs of eight. The features match the target segment of environmentally minded households who want a familiar, effective brand.
- Features.
- Brand and packaging.
- Fit to segment.
Mistakes that cost points on BUSI 330 Week 4
- Draft 1 feedback ignored.
- No target segment.
- Missing contributions.
Checklist before you submit
- Length: Not set in the guide; follow the plan instructions
- Sources: Market research and course concepts
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 330 Draft 2 due?
In Module/Week 4.
How many points is BUSI 330 Week 4 Collaborative Marketing Plan Draft 2 worth?
60 points in Liberty's published course guide for BUSI 330, out of a course total of 1,010 points (about 6% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 330 Week 4 the same in every section of BUSI 330?
This guide follows Liberty's published course guide for BUSI 330. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.