This guide is for BUSI 330 Week 6 Collaborative Marketing Plan Draft 3, start to submission. The third draft of the group marketing plan.
BUSI 330 is Principles of Marketing, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI330; it is the same course.
| Course | BUSI 330 Principles of Marketing |
|---|---|
| Module/Week | 6 |
| Points | 60 points |
| Length | Not set in the guide; follow the plan instructions |
| Sources | Market research and course concepts |
| Faith integration | Not required by the guide |
| Format | As instructed; each member contributes content |
What BUSI 330 Week 6 Collaborative Marketing Plan Draft 3 asks for
Draft 3 is due in Module/Week 6 with Kerin and Hartley chapter 16. Each member must contribute content. Worth 60 points.
Where it fits in BUSI 330
In the published schedule, Collaborative Marketing Plan Draft 3 is one of 8 graded written assignments in BUSI 330. It follows Week 5 Discussion Board Forum 3 and comes before Week 7 Discussion Board Forum 4.
How BUSI 330 Week 6 Collaborative Marketing Plan Draft 3 is graded
Liberty grades Collaborative Marketing Plan Draft 3 with the rubric attached to the assignment in Canvas, worth 60 points in the published guide. That is about 6% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 330 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 330 Week 6 method, step by step
Start from the need
Define the need the Collaborative Marketing Plan Draft 3 answers: who it is for, what gap exists, and how you know. A plan without an assessed need has nothing to measure against.
Write measurable objectives
Turn the need into objectives that can be measured: who, what, how much, by when. Vague goals make the evaluation section impossible to write.
Choose methods that fit the objectives
Match each objective to a method and justify the match with evidence (Market research and course concepts).
Plan the resources and timeline
Show the sequence and the resources. A realistic timeline makes the plan credible.
Plan the evaluation
Tie each objective to a measure and a time point. Evaluation is where most plans are thinnest.
Format and length
Use the template or headings the guide gives and stay within Not set in the guide; follow the plan instructions, in current APA.
Put the price comparison in a small table (your product and two competitors) and the promotion plan in a schedule by month. Concrete tables make a draft easier to grade.
A structure for BUSI 330 Week 6 Collaborative Marketing Plan Draft 3
Word targets are planning numbers for about 1,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Revisions | Draft 2 feedback addressed. | ~160 words |
| Price and distribution | Price points and channels. | ~380 words |
| Promotion | The integrated marketing communications plan. | ~320 words |
| Contributions | Member authorship. | ~140 words |
A topic angle that works
Complete the marketing mix: price, place and promotion. Justify the price with competitor prices and costs, and the channels with where the target segment shops.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The starter kit will retail at $9.99 and refills at $7.99 for eight tablets, slightly below the price per use of the brand's liquid cleaner and in line with the leading refill competitor. Launch distribution will use Target and Walmart, where the segment already buys household goods, plus the brand's online store.
- Price with comparison.
- Channels.
- Fit to segment.
Mistakes that cost points on BUSI 330 Week 6
- Prices without justification.
- No promotion plan.
- Missing contributions.
Checklist before you submit
- Length: Not set in the guide; follow the plan instructions
- Sources: Market research and course concepts
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 330 Draft 3 due?
In Module/Week 6.
How many points is BUSI 330 Week 6 Collaborative Marketing Plan Draft 3 worth?
60 points in Liberty's published course guide for BUSI 330, out of a course total of 1,010 points (about 6% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 330 Week 6 the same in every section of BUSI 330?
This guide follows Liberty's published course guide for BUSI 330. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.