This guide is for BUSI 330 Week 2 Collaborative Marketing Plan Draft 1, start to submission. The first draft of your group's marketing plan for an approved new product at a Fortune 500 company.
BUSI 330 is Principles of Marketing, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI330; it is the same course.
| Course | BUSI 330 Principles of Marketing |
|---|---|
| Module/Week | 2 |
| Points | 60 points |
| Length | Not set in the guide; follow the plan instructions |
| Sources | Company information and market research |
| Faith integration | Not required by the guide |
| Format | As instructed; each member contributes content |
What BUSI 330 Week 2 Collaborative Marketing Plan Draft 1 asks for
The instructor divides the class into groups that develop a marketing plan for a new product concept. Each group chooses a Fortune 500 company and, after the instructor approves the concept, prepares a marketing plan for its introduction; deviations must be raised before work begins. Each student must participate and materially contribute content to each draft to receive credit for it. Draft 1 is due in Module/Week 2 with Kerin and Hartley chapters 4 to 6. Worth 60 points.
Where it fits in BUSI 330
In the published schedule, Collaborative Marketing Plan Draft 1 is one of 8 graded written assignments in BUSI 330. It follows Week 1 Discussion Board Forum 1 and comes before Week 3 Discussion Board Forum 2.
How BUSI 330 Week 2 Collaborative Marketing Plan Draft 1 is graded
Liberty grades Collaborative Marketing Plan Draft 1 with the rubric attached to the assignment in Canvas, worth 60 points in the published guide. That is about 6% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 330 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 330 Week 2 method, step by step
Start from the need
Assess the need first. The plan's goals and measures all depend on a clear statement of the gap.
Write measurable objectives
Write objectives that name the audience, the behavior or outcome, the level and the time frame.
Choose methods that fit the objectives
Select the strategies, content or interventions that fit each objective, and say why they fit, citing evidence (Company information and market research).
Plan the resources and timeline
Show the sequence and the resources. A realistic timeline makes the plan credible.
Plan the evaluation
Tie each objective to a measure and a time point. Evaluation is where most plans are thinnest.
Format and length
Use the template or headings the guide gives and stay within Not set in the guide; follow the plan instructions, in current APA.
Assign sections by member and note authorship in the draft, since credit depends on each member's contribution. Base the situation analysis on real data about the company and its market from annual reports and industry sources.
A structure for BUSI 330 Week 2 Collaborative Marketing Plan Draft 1
Word targets are planning numbers for about 1,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Company and product concept | The company and the new product. | ~240 words |
| Situation analysis | Market, competitors and the company's position. | ~360 words |
| SWOT | Strengths, weaknesses, opportunities and threats for the product. | ~260 words |
| Contributions | Which member wrote which part. | ~140 words |
A topic angle that works
Chapters 4 to 6 cover the marketing environment and consumer and organizational behavior. Use them for a situation analysis that explains why the market needs this new product now.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Procter and Gamble leads the U.S. household cleaning market, but sales of refillable and concentrated products are growing faster than the category as consumers look to cut plastic waste. The proposed product, a concentrate tablet line for Mr. Clean sold with a reusable bottle, fits that trend and the company's existing distribution, while competitors' refill offerings remain limited to online channels.
- Real company and market.
- A trend.
- Competitive gap.
Mistakes that cost points on BUSI 330 Week 2
- A product the instructor did not approve.
- A member with no contribution.
- Opinion without data.
Checklist before you submit
- Length: Not set in the guide; follow the plan instructions
- Sources: Company information and market research
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
Does every BUSI 330 group member need to contribute?
Yes. Each student must materially contribute content to each draft to receive credit for it.
How many points is BUSI 330 Week 2 Collaborative Marketing Plan Draft 1 worth?
60 points in Liberty's published course guide for BUSI 330, out of a course total of 1,010 points (about 6% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 330 Week 2 the same in every section of BUSI 330?
This guide follows Liberty's published course guide for BUSI 330. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.