BUSI 336 is Liberty's introduction to entrepreneurship. Its written work is six forums and a group venture project in stages: an entrepreneur self-analysis, a business idea definition, three feasibility analyses (industry, product and financial), a go-to-market strategy, a draft presentation and a final pitch deck.
Liberty's catalog lists the course as BUSI 336 Introduction to Entrepreneurship, 3 credit hours; Canvas and the course guide file print it as BUSI336.
What BUSI 336 covers
The catalog description: An overview course in the principles of establishing an entrepreneurial venture for either a for-profit enterprise or a non-profit organization.
The course gives an overview of the principles of establishing an entrepreneurial venture, for profit or nonprofit. Weekly readings come from the course's entrepreneurship materials, with videos on value propositions and revenue forecasting.
Three quizzes (150 points) have no guide here. The group project carries most of the course; you may complete it alone if you are evaluating a real opportunity you plan to start. Each assignment includes questions that apply a biblical worldview to the business idea, and the final presentation includes faith integration and corporate social responsibility.
BUSI 336 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 60 | Post at least 400 words; replies at least 150 words |
| 1 | Entrepreneur Self Analysis | 40 | Not set in the guide; follow the assignment instructions |
| 2 | Discussion Board Forum 2 | 60 | Post at least 400 words; replies at least 150 words |
| 2 | Business Idea Definition | 60 | Not set in the guide; follow the assignment instructions |
| 3 | Discussion Board Forum 3 | 60 | Post at least 400 words; replies at least 150 words |
| 3 | Industry Feasibility Analysis | 60 | Not set in the guide; follow the assignment instructions |
| 4 | Discussion Board Forum 4 | 60 | Post at least 400 words; replies at least 150 words |
| 4 | Product Feasibility Analysis | 60 | Not set in the guide; follow the assignment instructions |
| 5 | Go-to-Market Strategy | 60 | Not set in the guide; follow the assignment instructions |
| 6 | Discussion Board Forum 5 | 60 | Post at least 400 words; replies at least 150 words |
| 6 | Financial Feasibility Analysis | 60 | Not set in the guide; follow the assignment instructions |
| 6 | Draft Business Presentation | 50 | Not set in the guide; follow the assignment instructions |
| 7 | Discussion Board Forum 6 | 60 | Post at least 400 words; replies at least 150 words |
| 8 | Final Business Pitch Deck Presentation | 100 | Not set in the guide; follow the assignment instructions |
Week 1: Discussion Board Forum 1
A 400-word post by Thursday and two 150-word replies by Monday that add depth. How to write BUSI 336 Week 1 Discussion Board Forum 1.
Week 1: Entrepreneur Self Analysis
An assessment of your own entrepreneurial strengths, weaknesses and motivations, the first step of the project. How to write BUSI 336 Week 1 Entrepreneur Self Analysis.
Week 2: Discussion Board Forum 2
A 400-word post by Thursday and two 150-word replies by Monday. How to write BUSI 336 Week 2 Discussion Board Forum 2.
Week 2: Business Idea Definition
With your group, define the business idea: the problem, the customer, the solution and the value proposition. How to write BUSI 336 Week 2 Business Idea Definition.
Week 3: Discussion Board Forum 3
A 400-word post by Thursday and two 150-word replies by Monday. How to write BUSI 336 Week 3 Discussion Board Forum 3.
Week 3: Industry Feasibility Analysis
With your group, assess whether the industry your idea enters is attractive: size, growth, competition and trends. How to write BUSI 336 Week 3 Industry Feasibility Analysis.
Week 4: Discussion Board Forum 4
A 400-word post by Thursday and two 150-word replies by Monday. How to write BUSI 336 Week 4 Discussion Board Forum 4.
Week 4: Product Feasibility Analysis
With your group, test whether customers want the product: concept testing, customer feedback and a usability or demand test. How to write BUSI 336 Week 4 Product Feasibility Analysis.
Week 5: Go-to-Market Strategy
With your group, plan how the product will reach customers: target segment, pricing, channels and launch promotion. How to write BUSI 336 Week 5 Go-to-Market Strategy.
Week 6: Discussion Board Forum 5
A 400-word post by Thursday and two 150-word replies by Monday. How to write BUSI 336 Week 6 Discussion Board Forum 5.
Week 6: Financial Feasibility Analysis
With your group, estimate start-up costs, a revenue forecast and break-even to judge whether the venture can make money. How to write BUSI 336 Week 6 Financial Feasibility Analysis.
Week 6: Draft Business Presentation
A draft of the group's business pitch presentation, bringing the project's analyses together. How to write BUSI 336 Week 6 Draft Business Presentation.
Week 7: Discussion Board Forum 6
The last forum: a 400-word post by Thursday and two 150-word replies by Monday. How to write BUSI 336 Week 7 Discussion Board Forum 6.
Week 8: Final Business Pitch Deck Presentation
The group's final pitch deck, revised from the draft and including faith integration and corporate social responsibility. How to write BUSI 336 Week 8 Final Business Pitch Deck Presentation.
How BUSI 336 is graded
The published guide totals 1,010 points. The six forums are 60 each (360). The project carries 490: self-analysis 40, idea definition 60, three feasibility analyses 60 each (180), go-to-market strategy 60, draft presentation 50 and final presentation 100. Quizzes are 150 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (6) | 360 |
| Final Business Pitch Deck Presentation | 100 |
| Feasibility Analyses (3) | 180 |
| Business Idea Definition | 60 |
| Go-to-Market Strategy | 60 |
| Draft Business Presentation | 50 |
| Entrepreneur Self Analysis | 40 |
| Quizzes (3) | 150 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 900 to 1010 points.
Week timing in the published guide: Each course week (except week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday.
How to approach BUSI 336
Choose a business idea your group can test with real data: a niche service in your community, a product improvement or a nonprofit program. Feasibility analyses in Weeks 3, 4 and 6 need market data, customer interviews and a revenue forecast.
Forum threads are due Thursday and replies Monday of the same week.
Questions students ask
What is the BUSI 336 group project?
A project that identifies a business opportunity, evaluates its feasibility and builds a pitch presentation: entrepreneur self-analysis, business idea definition, industry, product and financial feasibility analyses, go-to-market strategy, a draft presentation and a final pitch deck.
When are BUSI 336 forum posts due?
The initial post of at least 400 words by Thursday at 11:59 p.m. (ET), and replies of at least 150 words to at least two peers by Monday at 11:59 p.m. (ET) of the same week.
Working through BUSI 336 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.