This guide is for BUSI 336 Week 5 Go-to-Market Strategy, start to submission. With your group, plan how the product will reach customers: target segment, pricing, channels and launch promotion.
BUSI 336 is Introduction to Entrepreneurship, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI336; it is the same course.
| Course | BUSI 336 Introduction to Entrepreneurship |
|---|---|
| Module/Week | 5 |
| Points | 60 points |
| Length | Not set in the guide; follow the assignment instructions |
| Sources | Feasibility findings and market data |
| Faith integration | A biblical worldview applied to the strategy |
| Format | As instructed (group) |
What BUSI 336 Week 5 Go-to-Market Strategy asks for
The go-to-market strategy is due in Module/Week 5 (Go to Market Strategy), the same week as Quiz 2. Worth 60 points.
Where it fits in BUSI 336
In the published schedule, Go-to-Market Strategy is one of 14 graded written assignments in BUSI 336. It follows Week 4 Product Feasibility Analysis and comes before Week 6 Discussion Board Forum 5.
How BUSI 336 Week 5 Go-to-Market Strategy is graded
Liberty grades Go-to-Market Strategy with the rubric attached to the assignment in Canvas, worth 60 points in the published guide. That is about 6% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in BUSI 336 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course week (except week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The strategy is judged on whether each choice follows from the feasibility evidence and whether the launch goal can be measured. A strategy that names its first customers and its 90-day target earns more credit than a broad plan.
The BUSI 336 Week 5 method, step by step
Start from the need
Define the need the Go-to-Market Strategy answers: who it is for, what gap exists, and how you know. A plan without an assessed need has nothing to measure against.
Write measurable objectives
Write objectives that name the audience, the behavior or outcome, the level and the time frame.
Choose methods that fit the objectives
Select the strategies, content or interventions that fit each objective, and say why they fit, citing evidence (Feasibility findings and market data).
Plan the resources and timeline
Show the sequence and the resources. A realistic timeline makes the plan credible.
Plan the evaluation
Tie each objective to a measure and a time point. Evaluation is where most plans are thinnest.
Format and length
Follow the required template or headings and check length (Not set in the guide; follow the assignment instructions) and APA.
Tie each choice to evidence from the feasibility analyses, and set a 90-day goal you can measure.
A structure for BUSI 336 Week 5 Go-to-Market Strategy
Word targets are planning numbers for about 1,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Target segment | First customers. | ~220 words |
| Pricing | Price and rationale. | ~220 words |
| Channels | How customers buy. | ~220 words |
| Launch promotion | First 90 days. | ~220 words |
| Biblical worldview | Honesty in marketing, care for customers. | ~120 words |
A topic angle that works
Start narrow: name the first segment you will win and the cheapest channel that reaches it. Startups that launch to everyone usually reach no one.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Our first segment is families in the county's two allergy support groups, reached directly through the groups' newsletters and a referral discount. Parties will be priced at $18 per child, near the top of the local range, justified by the dedicated kitchen. The 90-day goal is 15 booked parties, half from referrals.
- A narrow segment.
- Price with rationale.
- A measurable goal.
Mistakes that cost points on BUSI 336 Week 5
- Targeting everyone.
- No goal.
- Ignoring feasibility findings.
Checklist before you submit
- Length: Not set in the guide; follow the assignment instructions
- Sources: Feasibility findings and market data
- Faith integration: A biblical worldview applied to the strategy
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
When is the BUSI 336 go-to-market strategy due?
In Module/Week 5.
How many points is BUSI 336 Week 5 Go-to-Market Strategy worth?
60 points in Liberty's published course guide for BUSI 336, out of a course total of 1,010 points (about 6% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 336 Week 5 the same in every section of BUSI 336?
This guide follows Liberty's published course guide for BUSI 336. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
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