This guide is for BUSI 336 Week 2 Business Idea Definition, start to submission. With your group, define the business idea: the problem, the customer, the solution and the value proposition.
BUSI 336 is Introduction to Entrepreneurship, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI336; it is the same course.
| Course | BUSI 336 Introduction to Entrepreneurship |
|---|---|
| Module/Week | 2 |
| Points | 60 points |
| Length | Not set in the guide; follow the assignment instructions |
| Sources | Early customer and market research |
| Faith integration | A biblical worldview applied to the idea |
| Format | As instructed (group) |
What BUSI 336 Week 2 Business Idea Definition asks for
The group defines its business idea in Module/Week 2, with the video on value propositions. It builds on the self-analyses and becomes the basis for the feasibility analyses that follow. Worth 60 points.
Where it fits in BUSI 336
In the published schedule, Business Idea Definition is one of 14 graded written assignments in BUSI 336. It follows Week 2 Discussion Board Forum 2 and comes before Week 3 Discussion Board Forum 3. The same week also has Discussion Board Forum 2, so plan the week's writing together.
How BUSI 336 Week 2 Business Idea Definition is graded
Liberty grades Business Idea Definition with the rubric attached to the assignment in Canvas, worth 60 points in the published guide. That is about 6% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 336 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course week (except week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 336 Week 2 method, step by step
Read this part against the whole
Business Idea Definition is one piece of a larger submission. Read the instructions for every part before you write this one, so the choices you make now (topic, question, population) still work when the later parts arrive.
Lock the topic and the question early
Commit to one problem and one answerable question. In BUSI 336, the parts that follow depend on that question, so time spent sharpening it here is saved later.
Write to the headings the part names
Use the headings in the part's instructions as your section headings, in the same order. Graders check for each element, and a missing heading is the easiest way to lose points.
Support every claim with current evidence
Keep the evidence current and relevant (Early customer and market research). Each source should support a specific statement in this part, and the set should show why the problem is worth studying.
Keep the draft consistent with earlier parts
Reuse the same terms, population and question you used before, and fix anything your instructor flagged in feedback on the previous part. Graders notice when a proposal changes its question halfway through.
Check length and APA before submitting
Confirm the length (Not set in the guide; follow the assignment instructions), the APA format and the reference list. Then read the rubric for this part once more and match each row to a heading.
Write the value proposition in one sentence and test it on three potential customers before submitting. Report what they said.
A structure for BUSI 336 Week 2 Business Idea Definition
Word targets are planning numbers for about 900 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Problem | What customers struggle with. | ~220 words |
| Customer | Who has the problem. | ~200 words |
| Solution | The product or service. | ~220 words |
| Value proposition | Why it is better. | ~160 words |
| Biblical worldview | How the idea serves others. | ~110 words |
A topic angle that works
Define the problem before the solution, and support it with evidence: a few customer conversations or a statistic on the problem's size.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Problem: parents of children with food allergies struggle to find safe birthday party food. Customer: families in our county with allergic children, roughly one in thirteen children nationally. Solution: an allergen-free party catering service using a dedicated kitchen. Value proposition: safe, fun party food parents do not have to check ingredient by ingredient. Three parents we spoke with said they currently cook everything themselves.
- Problem first.
- Evidence of need.
- A tested proposition.
Mistakes that cost points on BUSI 336 Week 2
- A solution without a problem.
- No customer evidence.
- Missing faith element.
Checklist before you submit
- Length: Not set in the guide; follow the assignment instructions
- Sources: Early customer and market research
- Faith integration: A biblical worldview applied to the idea
- Matches the topic and question used in the earlier parts
- Instructor feedback on the previous part applied
- Each rubric row read against the section that answers it
Questions students ask
When is the BUSI 336 business idea definition due?
In Module/Week 2.
How many points is BUSI 336 Week 2 Business Idea Definition worth?
60 points in Liberty's published course guide for BUSI 336, out of a course total of 1,010 points (about 6% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 336 Week 2 the same in every section of BUSI 336?
This guide follows Liberty's published course guide for BUSI 336. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.