BUSI 439 is Liberty's conversion and optimization course in digital marketing. Its written work is four two-week forums (a 500-word thread, then two 250-word replies, each with two scholarly articles and a biblical integration), three 1,500-word group case study projects, a project overview with a 7 to 9-heading table of contents, and a 4,000-word Conversion and Optimization Strategy Plan.
Liberty's catalog lists the course as BUSI 439 Conversion and Optimization, 3 credit hours; Canvas and the course guide file print it as BUSI439.
What BUSI 439 covers
The catalog description: This course covers the principles, functions, and techniques of web analytics, site optimization, and conversion strategies related to digital marketing. The information covered in this course will provide students with knowledge of how to successfully reach and influence potential consumers and convert them into customers. The course also covers the financial impact of conversation strategies on the firm.
The course covers the principles, functions and techniques of web analytics, site optimization and conversion strategies in digital marketing: how to reach and influence potential consumers, convert them into customers, and measure the financial impact of conversion strategies on the firm. The text is Roberts and Zahay, Internet Marketing: Integrating Online and Offline Strategies.
Four MindTap quizzes (240 points) have no guide here. Group case study teams name a Project Leader, an Editor and a Technical Writer, and each student takes a different role in each new project.
Textbook named in the published guide: Roberts & Zahay, Internet Marketing (2018). Check the current edition in your Canvas section.
BUSI 439 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 80 | Thread at least 500 words; replies at least 250 words |
| 1 | Group Case Study Project 1 | 80 | At least 1,500 words |
| 3 | Discussion Board Forum 2 | 80 | Thread at least 500 words; replies at least 250 words |
| 3 | Group Case Study Project 2 | 80 | At least 1,500 words |
| 5 | Discussion Board Forum 3 | 80 | Thread at least 500 words; replies at least 250 words |
| 5 | Group Case Study Project 3 | 80 | At least 1,500 words |
| 6 | Project Overview and Introduction | 50 | A table of contents with 7 to 9 headings and an introduction of at least 100 words |
| 7 | Discussion Board Forum 4 | 80 | Thread at least 500 words; replies at least 250 words |
| 8 | Conversion and Optimization Strategy Plan | 150 | At least 4,000 words |
Week 1: Discussion Board Forum 1
A 500-word thread with 2 scholarly articles and a biblical integration in Week 1, then two 250-word replies, each with 2 articles and a biblical integration, in Week 2. How to write BUSI 439 Week 1 Discussion Board Forum 1.
Week 1: Group Case Study Project 1
A 1,500-word group paper that defines a business problem in an assigned case and develops conversion and optimization web strategies with measurable results. How to write BUSI 439 Week 1 Group Case Study Project 1.
Week 3: Discussion Board Forum 2
A 500-word thread in Week 3 and two 250-word replies in Week 4. How to write BUSI 439 Week 3 Discussion Board Forum 2.
Week 3: Group Case Study Project 2
The second 1,500-word group case paper, with each member in a new role. How to write BUSI 439 Week 3 Group Case Study Project 2.
Week 5: Discussion Board Forum 3
A 500-word thread in Week 5 and two 250-word replies in Week 6. How to write BUSI 439 Week 5 Discussion Board Forum 3.
Week 5: Group Case Study Project 3
The third 1,500-word group case paper, with each member in a new role. How to write BUSI 439 Week 5 Group Case Study Project 3.
Week 6: Project Overview and Introduction
An overview of your Conversion and Optimization Strategy Plan with a 7 to 9-heading table of contents and an introduction of at least 100 words. How to write BUSI 439 Week 6 Project Overview and Introduction.
Week 7: Discussion Board Forum 4
A 500-word thread in Week 7 and two 250-word replies in Week 8. How to write BUSI 439 Week 7 Discussion Board Forum 4.
Week 8: Conversion and Optimization Strategy Plan
A 4,000-word Conversion and Optimization Strategy Plan with 8 scholarly references beyond the textbook. How to write BUSI 439 Week 8 Conversion and Optimization Strategy Plan.
How BUSI 439 is graded
The published guide totals 1,010 points. The four forums are 80 each (thread 40, replies 40), the three group case study projects 80 each (240), the project overview and introduction 50, the strategy plan 150, quizzes 240 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forum Threads (4) | 160 |
| Discussion Board Forum Replies (4) | 160 |
| Group Case Study Projects (3) | 240 |
| Project Overview and Introduction | 50 |
| Conversion and Optimization Strategy Plan | 150 |
| Quizzes (4) | 240 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 900 to 1010 points.
Week timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.
How to approach BUSI 439
Group Case Study Project 1 is due in Week 1, so agree on roles (Project Leader, Editor, Technical Writer) with your group immediately; roles rotate in each later project.
Choose the website for your Conversion and Optimization Strategy Plan by Week 5, since the overview and introduction are due in Week 6 and the 4,000-word plan in Week 8.
Questions students ask
What are the BUSI 439 group case study projects?
Three group papers of at least 1,500 words in current APA that define a business problem in a conversion and optimization case and develop web strategies with clearly measurable results, using at least 3 primary sources besides the textbook.
How long is the BUSI 439 strategy plan?
At least 4,000 words with at least 8 scholarly references in addition to the textbook, in current APA.
Working through BUSI 439 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.