This guide is for BUSI 439 Week 5 Group Case Study Project 3, start to submission. The third 1,500-word group case paper, with each member in a new role.
BUSI 439 is Conversion and Optimization, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI439; it is the same course.
| Course | BUSI 439 Conversion and Optimization |
|---|---|
| Module/Week | 5 |
| Points | 80 points |
| Length | At least 1,500 words |
| Sources | At least 3 primary sources in addition to the course textbook |
| Faith integration | Not required by the guide |
| Format | Current APA; group paper with rotated roles |
What BUSI 439 Week 5 Group Case Study Project 3 asks for
Project 3 is due in Module/Week 5 with Roberts and Zahay chapter 18 and the case study. Same requirements as the earlier projects, with each student in the role not yet held. Worth 80 points.
Where it fits in BUSI 439
In the published schedule, Group Case Study Project 3 is one of 9 graded written assignments in BUSI 439. It follows Week 5 Discussion Board Forum 3 and comes before Week 6 Project Overview and Introduction. The same week also has Discussion Board Forum 3, so plan the week's writing together.
How BUSI 439 Week 5 Group Case Study Project 3 is graded
Liberty grades Group Case Study Project 3 with the rubric attached to the assignment in Canvas, worth 80 points in the published guide. That is about 8% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 439 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 439 Week 5 method, step by step
Read the case for facts, not impressions
Read the case in Group Case Study Project 3 and list the facts that matter: who is involved, what happened, what constraints exist. Separate facts from assumptions before analyzing anything.
Name the central problem
State the main problem in one sentence. Many cases contain several issues; the strongest answers say which one drives the rest.
Apply the course framework
Use the model or concepts from Conversion and Optimization to analyze the case. Name the framework, then work through it with the case facts, step by step.
Weigh the options
Compare alternatives before recommending one. Each option needs its advantage and its risk stated in the terms of the case.
Recommend and justify
Make a clear recommendation supported by sources (At least 3 primary sources in addition to the course textbook), with the first steps of implementation.
Answer every question asked
If the case comes with questions, answer each one under its own heading, in order, within At least 1,500 words.
Each student has now held each role once, so divide the work evenly and have everyone review the final draft for the measurable-results section, which carries the most weight in practice.
A structure for BUSI 439 Week 5 Group Case Study Project 3
Word targets are planning numbers for about 1,500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Problem definition | Precisely stated. | ~330 words |
| Analysis | From case data. | ~390 words |
| Strategies | Web fixes. | ~450 words |
| Measurable results | Metrics, targets and financial impact. | ~330 words |
A topic angle that works
Add the financial impact of each strategy: the expected revenue gain from the target conversion rate, compared with the cost of the change.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Raising the checkout rate from 1.8% to 2.2% on 50,000 monthly sessions adds about 200 orders a month. At an average order of $65, that is $13,000 in added monthly revenue against a one-time redesign cost of $18,000, which pays back in under two months. We will confirm the gain with a four-week A/B test before full rollout.
- Conversion change.
- Revenue impact.
- Payback and test.
Mistakes that cost points on BUSI 439 Week 5
- No financial impact.
- No test plan.
- Fewer than 1,500 words.
Checklist before you submit
- Length: At least 1,500 words
- Sources: At least 3 primary sources in addition to the course textbook
- Every case question answered under its own heading
- A clear recommendation with its justification
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 439 Project 3 due?
In Module/Week 5.
How many points is BUSI 439 Week 5 Group Case Study Project 3 worth?
80 points in Liberty's published course guide for BUSI 439, out of a course total of 1,010 points (about 8% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 439 Week 5 the same in every section of BUSI 439?
This guide follows Liberty's published course guide for BUSI 439. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.