This guide is for BUSI 439 Week 3 Group Case Study Project 2, start to submission. The second 1,500-word group case paper, with each member in a new role.
BUSI 439 is Conversion and Optimization, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI439; it is the same course.
| Course | BUSI 439 Conversion and Optimization |
|---|---|
| Module/Week | 3 |
| Points | 80 points |
| Length | At least 1,500 words |
| Sources | At least 3 primary sources in addition to the course textbook |
| Faith integration | Not required by the guide |
| Format | Current APA; group paper with rotated roles |
What BUSI 439 Week 3 Group Case Study Project 2 asks for
Project 2 is due in Module/Week 3 with Roberts and Zahay chapter 15 and the case study. Same requirements as Project 1, with each student in a different role. Worth 80 points.
Where it fits in BUSI 439
In the published schedule, Group Case Study Project 2 is one of 9 graded written assignments in BUSI 439. It follows Week 3 Discussion Board Forum 2 and comes before Week 5 Discussion Board Forum 3. The same week also has Discussion Board Forum 2, so plan the week's writing together.
How BUSI 439 Week 3 Group Case Study Project 2 is graded
Liberty grades Group Case Study Project 2 with the rubric attached to the assignment in Canvas, worth 80 points in the published guide. That is about 8% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 439 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 439 Week 3 method, step by step
Read the case for facts, not impressions
Read the case in Group Case Study Project 2 and list the facts that matter: who is involved, what happened, what constraints exist. Separate facts from assumptions before analyzing anything.
Name the central problem
Decide what the core problem is and say it plainly. The rest of the analysis should be organized around it.
Apply the course framework
Bring the course material to the case: the framework, theory or principle the week covers, applied explicitly to the facts you listed.
Weigh the options
Compare alternatives before recommending one. Each option needs its advantage and its risk stated in the terms of the case.
Recommend and justify
Make a clear recommendation supported by sources (At least 3 primary sources in addition to the course textbook), with the first steps of implementation.
Answer every question asked
Check the case questions one last time. Each one needs a direct answer, clearly labeled, within At least 1,500 words.
Rotate roles before drafting, and have the new Editor build a checklist from Project 1 feedback so the same deductions do not recur.
A structure for BUSI 439 Week 3 Group Case Study Project 2
Word targets are planning numbers for about 1,500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Problem definition | Precisely stated. | ~330 words |
| Analysis | From case data. | ~390 words |
| Strategies | Web fixes. | ~450 words |
| Measurable results | Metrics and targets. | ~330 words |
A topic angle that works
Ground the strategies in the week's chapter, for example usability and design principles, and state the expected change in a metric for each.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The site's mobile visitors convert at one-third the rate of desktop visitors, although they make up 60% of traffic. Page load on mobile takes over six seconds, and the case notes that the product images were never compressed. Since research links each added second of load time to lower conversion, the mobile experience is the problem to solve first.
- A gap in data.
- A cause.
- Priority.
Mistakes that cost points on BUSI 439 Week 3
- Same roles as Project 1.
- No measurable targets.
- Missing primary sources.
Checklist before you submit
- Length: At least 1,500 words
- Sources: At least 3 primary sources in addition to the course textbook
- Every case question answered under its own heading
- A clear recommendation with its justification
- Each rubric row read against the section that answers it
Questions students ask
Do BUSI 439 roles change between projects?
Yes. Each student takes a different role in each new project.
How many points is BUSI 439 Week 3 Group Case Study Project 2 worth?
80 points in Liberty's published course guide for BUSI 439, out of a course total of 1,010 points (about 8% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 439 Week 3 the same in every section of BUSI 439?
This guide follows Liberty's published course guide for BUSI 439. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.