This guide is for BUSI 439 Week 1 Group Case Study Project 1, start to submission. A 1,500-word group paper that defines a business problem in an assigned case and develops conversion and optimization web strategies with measurable results.
BUSI 439 is Conversion and Optimization, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI439; it is the same course.
| Course | BUSI 439 Conversion and Optimization |
|---|---|
| Module/Week | 1 |
| Points | 80 points |
| Length | At least 1,500 words |
| Sources | At least 3 primary sources in addition to the course textbook |
| Faith integration | Not required by the guide |
| Format | Current APA; group paper with Project Leader, Editor and Technical Writer roles |
What BUSI 439 Week 1 Group Case Study Project 1 asks for
Your assigned group analyzes conversion and optimization business case studies and writes a research-based paper of at least 1,500 words in current APA that defines the business problems and develops conversion and optimization web strategies that solve them with clearly measurable results. Each paper includes at least 3 primary sources besides the textbook. The team selects a Project Leader, an Editor and a Technical Writer; the paper is graded as a team project, and each student takes a different role in each new project. Project 1 is due in Module/Week 1 with Roberts and Zahay chapter 13 and the case study. Worth 80 points.
Where it fits in BUSI 439
In the published schedule, Group Case Study Project 1 is one of 9 graded written assignments in BUSI 439. It follows Week 1 Discussion Board Forum 1 and comes before Week 3 Discussion Board Forum 2. The same week also has Discussion Board Forum 1, so plan the week's writing together.
How BUSI 439 Week 1 Group Case Study Project 1 is graded
Liberty grades Group Case Study Project 1 with the rubric attached to the assignment in Canvas, worth 80 points in the published guide. That is about 8% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in BUSI 439 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 439 Week 1 method, step by step
Read the case for facts, not impressions
Read the case in Group Case Study Project 1 and list the facts that matter: who is involved, what happened, what constraints exist. Separate facts from assumptions before analyzing anything.
Name the central problem
Decide what the core problem is and say it plainly. The rest of the analysis should be organized around it.
Apply the course framework
Bring the course material to the case: the framework, theory or principle the week covers, applied explicitly to the facts you listed.
Weigh the options
Lay out two or three realistic options, with the benefit and the cost of each. Graders look for judgment, which means showing what you rejected and why.
Recommend and justify
Make a clear recommendation supported by sources (At least 3 primary sources in addition to the course textbook), with the first steps of implementation.
Answer every question asked
If the case comes with questions, answer each one under its own heading, in order, within At least 1,500 words.
Split the work by role: the Project Leader sets deadlines and the outline, the Technical Writer drafts the strategy and metrics sections, and the Editor unifies voice and checks APA. Primary sources here means the case itself, company data and firsthand reports, so cite them directly.
A structure for BUSI 439 Week 1 Group Case Study Project 1
Word targets are planning numbers for about 1,500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Problem definition | The business problem stated precisely. | ~330 words |
| Analysis | Data and causes from the case. | ~390 words |
| Strategies | Web conversion and optimization fixes. | ~450 words |
| Measurable results | Metrics and targets. | ~330 words |
A topic angle that works
Define the problem in conversion terms (for example, high traffic but a 0.8% checkout rate) before proposing anything, then propose strategies that each have a metric and a target.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The case's checkout data shows that 68% of shoppers who add an item to the cart abandon it, most at the shipping cost page. We recommend showing shipping costs on product pages and offering a free-shipping threshold just above the average order value. Success is measured by cart abandonment falling below 55% and average order value rising 10% within three months, tested with an A/B split.
- Problem from data.
- A specific fix.
- A measurable target.
Mistakes that cost points on BUSI 439 Week 1
- Vague problems.
- Strategies without metrics.
- Fewer than 3 primary sources.
Checklist before you submit
- Length: At least 1,500 words
- Sources: At least 3 primary sources in addition to the course textbook
- Every case question answered under its own heading
- A clear recommendation with its justification
- Each rubric row read against the section that answers it
Questions students ask
What roles do BUSI 439 groups use?
A Project Leader, an Editor and a Technical Writer, with each student taking a different role in each project.
How many points is BUSI 439 Week 1 Group Case Study Project 1 worth?
80 points in Liberty's published course guide for BUSI 439, out of a course total of 1,010 points (about 8% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 439 Week 1 the same in every section of BUSI 439?
This guide follows Liberty's published course guide for BUSI 439. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
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