This guide is for BUSI 520 Week 2 MMGP Background Information, start to submission. Your 2 to 4-page section describing the group's product or service and a brief history of the firm that produces it.
BUSI 520 is Strategic Marketing Management, 3 credit hours, in Liberty University's MBA. Canvas and the course guide file print the code as BUSI520; it is the same course.
| Course | BUSI 520 Strategic Marketing Management |
|---|---|
| Module/Week | 2 |
| Points | 85 points |
| Length | 2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages |
| Sources | Research on the firm and product |
| Faith integration | Not required by the guide |
| Format | Title page with the project topic and questions addressed; separate references page; current APA |
What BUSI 520 Week 2 MMGP Background Information asks for
Each group must describe its product or service and give a brief history of the firm that produces it. Individual assignments include a title page with the project topic and the specific prompt questions addressed, are 2 to 4 full pages in 12-point Times New Roman, double spaced, and include a separate references page. It is due in Module/Week 2 with Kotler and Keller chapters 4 to 6, alongside the topic identification. Worth 85 points.
Where it fits in BUSI 520
In the published schedule, MMGP Background Information is one of 10 graded written assignments in BUSI 520. It follows Week 1 Integration of Faith and Learning I and comes before Week 3 MMGP Market Analysis.
How BUSI 520 Week 2 MMGP Background Information is graded
Liberty grades MMGP Background Information with the rubric attached to the assignment in Canvas, worth 85 points in the published guide. That is about 8% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in BUSI 520 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 PM (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 PM (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 520 Week 2 method, step by step
Set up the data before the write-up
Do the calculations first and check them. Interpretation built on a wrong figure loses more points than a missing paragraph.
Show the method
Name the method and the reason it fits. One or two sentences are enough, but they must be there.
Report the results plainly
Give the key figures in a labeled table and mention each in the text.
Interpret in the context of the question
Translate the numbers into a conclusion about the question. Say what decision they support and how confident you can be.
Name the limits
Name the assumptions and limits. A result with its limits stated reads as professional.
Submit the files the guide asks for
Check which files Canvas expects (spreadsheet, output, written document) and that each is complete and labeled (2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages).
Use the company's annual report or investor materials for history and figures, and an industry source for context. Start the group's shared reference list here, since the final needs 25 scholarly resources.
A structure for BUSI 520 Week 2 MMGP Background Information
Word targets are planning numbers for about 1,100 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Product or service | What it is and does. | ~400 words |
| Firm history | Founding, growth and current position. | ~370 words |
| Sources | Company and industry research. | ~200 words |
| Format | Title page, length and references. | ~130 words |
A topic angle that works
Describe the product in marketing terms (core benefit, features, target users) and the firm's history only as far as it explains the product's current position.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The Oura Ring is a smart ring that tracks sleep, heart rate and activity through sensors worn on the finger, aimed at health-conscious adults who find wrist trackers bulky. Oura Health was founded in Finland in 2013 and launched its first ring through crowdfunding in 2015. The ring is sold with a monthly membership that unlocks detailed insights, making the firm's revenue part hardware and part subscription.
- Product in marketing terms.
- Brief history.
- Business model.
Mistakes that cost points on BUSI 520 Week 2
- Long history.
- Under 2 full pages.
- Missing title page details.
Checklist before you submit
- Length: 2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages
- Sources: Research on the firm and product
- Calculations checked and output saved
- Every table and figure referred to in the text
- Each rubric row read against the section that answers it
Questions students ask
What must the BUSI 520 section title page include?
The name of the project topic and the specific questions being addressed from the prompt.
How many points is BUSI 520 Week 2 MMGP Background Information worth?
85 points in Liberty's published course guide for BUSI 520, out of a course total of 1,010 points (about 8% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 520 Week 2 the same in every section of BUSI 520?
This guide follows Liberty's published course guide for BUSI 520. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.