This guide is for BUSI 520 Week 5 MMGP Positioning, Competition and Branding, start to submission. Your 2 to 4-page section on the positioning, competition and branding of the group's product or service.
BUSI 520 is Strategic Marketing Management, 3 credit hours, in Liberty University's MBA. Canvas and the course guide file print the code as BUSI520; it is the same course.
| Course | BUSI 520 Strategic Marketing Management |
|---|---|
| Module/Week | 5 |
| Points | 85 points |
| Length | 2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages |
| Sources | Research on the brand and competitors |
| Faith integration | Not required by the guide |
| Format | Title page with the project topic and questions addressed; separate references page; current APA |
What BUSI 520 Week 5 MMGP Positioning, Competition and Branding asks for
Each group must describe the positioning, competition and branding for its product or service. Same format as the earlier sections. It is due in Module/Week 5 with Kotler and Keller chapters 13 to 15. Worth 85 points.
Where it fits in BUSI 520
In the published schedule, MMGP Positioning, Competition and Branding is one of 10 graded written assignments in BUSI 520. It follows Week 4 Discussion Board Forum and comes before Week 6 MMGP Services and Pricing.
How BUSI 520 Week 5 MMGP Positioning, Competition and Branding is graded
Liberty grades MMGP Positioning, Competition and Branding with the rubric attached to the assignment in Canvas, worth 85 points in the published guide. That is about 8% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 520 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 PM (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 PM (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 520 Week 5 method, step by step
Set up the data before the write-up
Do the calculations first and check them. Interpretation built on a wrong figure loses more points than a missing paragraph.
Show the method
Say which method, formula or test you used and why it fits the question. Graders want to see that the choice was deliberate.
Report the results plainly
Give the key figures in a labeled table and mention each in the text.
Interpret in the context of the question
Translate the numbers into a conclusion about the question. Say what decision they support and how confident you can be.
Name the limits
Name the assumptions and limits. A result with its limits stated reads as professional.
Submit the files the guide asks for
Check which files Canvas expects (spreadsheet, output, written document) and that each is complete and labeled (2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages).
A perceptual map or comparison table makes the competitive position clear in little space; explain what it shows in prose.
A structure for BUSI 520 Week 5 MMGP Positioning, Competition and Branding
Word targets are planning numbers for about 1,100 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Positioning | Frame of reference, parity and difference. | ~350 words |
| Competition | Main competitors and their positions. | ~350 words |
| Branding | Brand identity and equity. | ~240 words |
| Sources | Research support. | ~150 words |
A topic angle that works
Write a positioning statement for the product, then compare it with two or three competitors on the attributes target customers care about.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The ring competes with smartwatches from Apple and Samsung and with fitness bands such as Whoop. Watches lead on features and apps, Whoop on training analytics, while the ring's points of difference are comfort during sleep and a discreet design. On a map of comfort against feature breadth, the ring sits alone in the high-comfort, focused-feature space.
- Competitors.
- Points of difference.
- A map.
Mistakes that cost points on BUSI 520 Week 5
- No competitors named.
- Positioning without customers.
- Missing references page.
Checklist before you submit
- Length: 2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages
- Sources: Research on the brand and competitors
- Calculations checked and output saved
- Every table and figure referred to in the text
- Each rubric row read against the section that answers it
Questions students ask
When is the BUSI 520 positioning section due?
In Module/Week 5.
How many points is BUSI 520 Week 5 MMGP Positioning, Competition and Branding worth?
85 points in Liberty's published course guide for BUSI 520, out of a course total of 1,010 points (about 8% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 520 Week 5 the same in every section of BUSI 520?
This guide follows Liberty's published course guide for BUSI 520. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.