BUSI 520 is Liberty's MBA course in strategic marketing management. Its written work is a Marketing Management Group Project (MMGP) on one product or service, built from five individual 2 to 4-page sections and a group final report of under 30 pages with 25 scholarly sources, plus a group consensus report, one discussion forum (a 600-word thread and two 250-word replies) and two 500-word Integration of Faith and Learning essays.
Liberty's catalog lists the course as BUSI 520 Strategic Marketing Management, 3 credit hours; Canvas and the course guide file print it as BUSI520.
What BUSI 520 covers
The catalog description: This course is designed to provide the student with a working knowledge of the steps involved in the analytical and decision-making processes involved in formulating, implementing and controlling a strategic marketing program for a product market entry.
The course gives a working knowledge of the analytical and decision-making steps in formulating, implementing and controlling a strategic marketing program for a product market entry. The text is Kotler and Keller, Marketing Management, 15th edition.
Three quizzes (300 points) have no guide here. The MMGP product or service topic is identified in Week 2 (0 points), no two groups may choose the same one, and drafts are shared in Week 7 before the final submission. Week 1 runs Monday to Friday and Weeks 2 to 8 run Saturday to Friday.
Textbook named in the published guide: Kotler & Keller, Marketing Management, 15th ed. (2016). Check the current edition in your Canvas section.
BUSI 520 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Group Consensus Report | 20 | Thread at least 600 words; replies at least 250 words |
| 1 | Integration of Faith and Learning I | 40 | At least 500 words |
| 2 | MMGP Background Information | 85 | 2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages |
| 3 | MMGP Market Analysis | 85 | 2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages |
| 4 | Discussion Board Forum | 75 | Thread at least 600 words; replies at least 250 words |
| 5 | MMGP Positioning, Competition and Branding | 85 | 2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages |
| 6 | MMGP Services and Pricing | 85 | 2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages |
| 6 | Integration of Faith and Learning II | 40 | At least 500 words |
| 7 | MMGP Promotions and Marketing | 85 | 2 to 4 full pages, 12-point Times New Roman, double spaced, plus title and references pages |
| 8 | MMGP Final Submission | 100 | Less than 30 pages, not including the title page and references |
Week 1: Group Consensus Report
A 600-word thread with a source answering the group consensus questions, then two 250-word replies with a source each. How to write BUSI 520 Week 1 Group Consensus Report.
Week 1: Integration of Faith and Learning I
A 500-word essay relating the assigned Scripture verse to marketing management, submitted as a Word document through SafeAssign. How to write BUSI 520 Week 1 Integration of Faith and Learning I.
Week 2: MMGP Background Information
Your 2 to 4-page section describing the group's product or service and a brief history of the firm that produces it. How to write BUSI 520 Week 2 MMGP Background Information.
Week 3: MMGP Market Analysis
Your 2 to 4-page section analyzing the consumer market and market segments for the group's product or service. How to write BUSI 520 Week 3 MMGP Market Analysis.
Week 4: Discussion Board Forum
A 600-word thread on one of the available topics with 2 sources, then two 250-word replies with a source each. How to write BUSI 520 Week 4 Discussion Board Forum.
Week 5: MMGP Positioning, Competition and Branding
Your 2 to 4-page section on the positioning, competition and branding of the group's product or service. How to write BUSI 520 Week 5 MMGP Positioning, Competition and Branding.
Week 6: MMGP Services and Pricing
Your 2 to 4-page section on the support services and pricing of the group's product or service. How to write BUSI 520 Week 6 MMGP Services and Pricing.
Week 6: Integration of Faith and Learning II
The second 500-word essay relating the assigned Scripture verse to marketing management. How to write BUSI 520 Week 6 Integration of Faith and Learning II.
Week 7: MMGP Promotions and Marketing
Your 2 to 4-page section analyzing the promotions and socially responsible marketing of the group's product or service. How to write BUSI 520 Week 7 MMGP Promotions and Marketing.
Week 8: MMGP Final Submission
The group's compiled MMGP report, under 30 pages, with an introduction, a section for each component, a 2-page recommendations and conclusions section and at least 25 scholarly resources. How to write BUSI 520 Week 8 MMGP Final Submission.
How BUSI 520 is graded
The published guide totals 1,010 points. The forum is 75, the group consensus report 20, the five MMGP sections 85 each (425), the MMGP final 100, the two IFL essays 40 each (80), quizzes 300 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forum | 75 |
| Group Consensus Report | 20 |
| MMGP Background Information | 85 |
| MMGP Market Analysis | 85 |
| MMGP Positioning, Competition and Branding | 85 |
| MMGP Services and Pricing | 85 |
| MMGP Promotions and Marketing | 85 |
| MMGP Final Submission | 100 |
| Integration of Faith and Learning (2) | 80 |
| Quizzes (3) | 300 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 940 to 1010 points.
Week timing in the published guide: Module/Week one begins on Monday and ends at 11:59 PM (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 PM (ET) on Friday.
How to approach BUSI 520
Agree on your group's product or service in Week 1, since the topic and the background section are due in Week 2 and no two groups may use the same one.
Each section is an individual assignment of 2 to 4 full pages with its own references, and the final report needs at least 25 scholarly resources, so build a shared source list from the start.
Questions students ask
What is the BUSI 520 MMGP?
The Marketing Management Group Project: a group analysis of one new or existing product or service, built from five individual sections (background, market analysis, positioning and competition and branding, services and pricing, promotions and marketing) and compiled into a final report of under 30 pages with at least 25 scholarly resources.
How long are BUSI 520 MMGP sections?
Each individual section is 2 to 4 full pages in 12-point Times New Roman, double spaced, with a title page naming the project topic and the prompt questions addressed, and a separate references page.
Working through BUSI 520 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.