This guide is for BUSI 520 Week 8 MMGP Final Submission, start to submission. The group's compiled MMGP report, under 30 pages, with an introduction, a section for each component, a 2-page recommendations and conclusions section and at least 25 scholarly resources.
BUSI 520 is Strategic Marketing Management, 3 credit hours, in Liberty University's MBA. Canvas and the course guide file print the code as BUSI520; it is the same course.
| Course | BUSI 520 Strategic Marketing Management |
|---|---|
| Module/Week | 8 |
| Points | 100 points |
| Length | Less than 30 pages, not including the title page and references |
| Sources | At least 25 scholarly resources |
| Faith integration | Not required by the guide |
| Format | Title page listing all active members; current APA |
What BUSI 520 Week 8 MMGP Final Submission asks for
Each group compiles the 5 group forum assignments into 1 cohesive document with a title page listing the full names of all active members, a brief introduction stating the project's purpose, a separate headed section for each content component, and a 2-page recommendations and conclusions section offering strategic or operational changes based on the research. The total length, not counting the title page and references, must be under 30 pages, with at least 25 scholarly resources. It is due in Module/Week 8; the final week ends Friday at 11:59 p.m. (ET). Worth 100 points.
Where it fits in BUSI 520
In the published schedule, MMGP Final Submission is one of 10 graded written assignments in BUSI 520. It follows Week 7 MMGP Promotions and Marketing, and it is the last written assignment in the course.
How BUSI 520 Week 8 MMGP Final Submission is graded
Liberty grades MMGP Final Submission with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 520 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 PM (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 PM (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 520 Week 8 method, step by step
Start from the need
Define the need the MMGP Final Submission answers: who it is for, what gap exists, and how you know. A plan without an assessed need has nothing to measure against.
Write measurable objectives
Write objectives that name the audience, the behavior or outcome, the level and the time frame.
Choose methods that fit the objectives
Select the strategies, content or interventions that fit each objective, and say why they fit, citing evidence (At least 25 scholarly resources).
Plan the resources and timeline
Show the sequence and the resources. A realistic timeline makes the plan credible.
Plan the evaluation
Tie each objective to a measure and a time point. Evaluation is where most plans are thinnest.
Format and length
Follow the required template or headings and check length (Less than 30 pages, not including the title page and references) and APA.
Merge the reference lists and check the count of scholarly resources (25 is a minimum). Assign one editor for voice and headings, and write recommendations as specific changes with their rationale, such as adjusting price tiers or targeting a new segment.
A structure for BUSI 520 Week 8 MMGP Final Submission
Word targets are planning numbers for about 1,500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | Purpose of the project. | ~120 words |
| Five sections | Revised and unified. | ~750 words |
| Recommendations and conclusions | 2 pages of strategic or operational changes. | ~450 words |
| Sources and format | 25 scholarly resources; under 30 pages. | ~180 words |
A topic angle that works
The five sections were written by different members; the final must read as one report. The recommendations section is new work and should follow from evidence in the sections.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
We recommend three changes. First, offer an annual membership at a discount to reduce the monthly price objection identified in the pricing section. Second, target clinicians as a channel to the health-monitoring segment, where the market analysis found strong growth. Third, publish independent validation studies of sleep tracking accuracy, which supports both positioning and responsible marketing.
- Specific changes.
- Tied to sections.
- Rationale.
Mistakes that cost points on BUSI 520 Week 8
- Sections pasted together.
- Fewer than 25 scholarly resources.
- Over 30 pages.
Checklist before you submit
- Length: Less than 30 pages, not including the title page and references
- Sources: At least 25 scholarly resources
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
How long is the BUSI 520 MMGP final?
Under 30 pages, not counting the title page and references, with at least 25 scholarly resources.
How many points is BUSI 520 Week 8 MMGP Final Submission worth?
100 points in Liberty's published course guide for BUSI 520, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 520 Week 8 the same in every section of BUSI 520?
This guide follows Liberty's published course guide for BUSI 520. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
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