BUSI 436 is Liberty's digital marketing course. Its written work is eight weekly forums (a 500-word thread and two 300-word replies, each citing two peer-reviewed articles and one biblical integration), three 1,000-word Internet Marketing Plan outcome papers, four 1,500-word research papers and a 4,000-word Internet Marketing Plan final project.
Liberty's catalog lists the course as BUSI 436 Digital Marketing in a Virtual World, 3 credit hours; Canvas and the course guide file print it as BUSI436.
What BUSI 436 covers
The catalog description: Students explore the principles required to successfully practice marketing in the virtual world of social media and electronic commerce between and among businesses and consumers.
Students explore the principles of practicing marketing in the virtual world of social media and electronic commerce, between businesses and with consumers. The text is Roberts and Zahay, Internet Marketing: Integrating Online and Offline Strategies.
Six MindTap quizzes (120 points) and one interactive exercise (15 points) have no guide here. The three outcome papers each cover a segment of one Internet Marketing Plan, and the final project compiles them into a complete plan.
Textbook named in the published guide: Roberts & Zahay, Internet Marketing (2018). Check the current edition in your Canvas section.
BUSI 436 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 50 | Thread 500 words; replies 300 words each |
| 2 | Discussion Board Forum 2 | 50 | Thread 500 words; replies 300 words each |
| 2 | Internet Marketing Plan Outcome Paper 1 | 75 | At least 1,000 words |
| 3 | Discussion Board Forum 3 | 50 | Thread 500 words; replies 300 words each |
| 3 | Research Paper 1 | 35 | At least 1,500 words |
| 4 | Discussion Board Forum 4 | 50 | Thread 500 words; replies 300 words each |
| 4 | Internet Marketing Plan Outcome Paper 2 | 75 | At least 1,000 words |
| 5 | Discussion Board Forum 5 | 50 | Thread 500 words; replies 300 words each |
| 5 | Research Paper 2 | 35 | At least 1,500 words |
| 6 | Discussion Board Forum 6 | 50 | Thread 500 words; replies 300 words each |
| 6 | Internet Marketing Plan Outcome Paper 3 | 75 | At least 1,000 words |
| 7 | Discussion Board Forum 7 | 50 | Thread 500 words; replies 300 words each |
| 7 | Research Paper 3 | 35 | At least 1,500 words |
| 8 | Discussion Board Forum 8 | 50 | Thread 500 words; replies 300 words each |
| 8 | Research Paper 4 | 35 | At least 1,500 words |
| 8 | Internet Marketing Plan Final Project | 100 | At least 4,000 words |
Week 1: Discussion Board Forum 1
A 500-word thread and two 300-word replies, each citing 2 peer-reviewed articles and 1 biblical integration. How to write BUSI 436 Week 1 Discussion Board Forum 1.
Week 2: Discussion Board Forum 2
A 500-word thread and two 300-word replies with 2 peer-reviewed articles and 1 biblical integration each. How to write BUSI 436 Week 2 Discussion Board Forum 2.
Week 2: Internet Marketing Plan Outcome Paper 1
A 1,000-word research-based paper on the first segment of your Internet Marketing Plan, with 2 scholarly sources beyond the textbook. How to write BUSI 436 Week 2 Internet Marketing Plan Outcome Paper 1.
Week 3: Discussion Board Forum 3
A 500-word thread and two 300-word replies with 2 peer-reviewed articles and 1 biblical integration each. How to write BUSI 436 Week 3 Discussion Board Forum 3.
Week 3: Research Paper 1
A 1,500-word research paper answering the questions assigned for the week's reading, with 2 scholarly references plus the textbook and the Bible. How to write BUSI 436 Week 3 Research Paper 1.
Week 4: Discussion Board Forum 4
A 500-word thread and two 300-word replies with 2 peer-reviewed articles and 1 biblical integration each. How to write BUSI 436 Week 4 Discussion Board Forum 4.
Week 4: Internet Marketing Plan Outcome Paper 2
The second 1,000-word segment of your Internet Marketing Plan. How to write BUSI 436 Week 4 Internet Marketing Plan Outcome Paper 2.
Week 5: Discussion Board Forum 5
A 500-word thread and two 300-word replies with 2 peer-reviewed articles and 1 biblical integration each. How to write BUSI 436 Week 5 Discussion Board Forum 5.
Week 5: Research Paper 2
The second 1,500-word research paper with 2 scholarly references plus the textbook and the Bible. How to write BUSI 436 Week 5 Research Paper 2.
Week 6: Discussion Board Forum 6
A 500-word thread and two 300-word replies with 2 peer-reviewed articles and 1 biblical integration each. How to write BUSI 436 Week 6 Discussion Board Forum 6.
Week 6: Internet Marketing Plan Outcome Paper 3
The third 1,000-word segment of your Internet Marketing Plan. How to write BUSI 436 Week 6 Internet Marketing Plan Outcome Paper 3.
Week 7: Discussion Board Forum 7
A 500-word thread and two 300-word replies with 2 peer-reviewed articles and 1 biblical integration each. How to write BUSI 436 Week 7 Discussion Board Forum 7.
Week 7: Research Paper 3
The third 1,500-word research paper with 2 scholarly references plus the textbook and the Bible. How to write BUSI 436 Week 7 Research Paper 3.
Week 8: Discussion Board Forum 8
A 500-word thread and two 300-word replies with 2 peer-reviewed articles and 1 biblical integration each. How to write BUSI 436 Week 8 Discussion Board Forum 8.
Week 8: Research Paper 4
The fourth 1,500-word research paper with 2 scholarly references plus the textbook and the Bible. How to write BUSI 436 Week 8 Research Paper 4.
Week 8: Internet Marketing Plan Final Project
A 4,000-word Internet Marketing Plan compiling the three outcome papers into one conclusive plan, with 8 scholarly references beyond the textbook. How to write BUSI 436 Week 8 Internet Marketing Plan Final Project.
How BUSI 436 is graded
The published guide totals 1,010 points. The eight forums are 50 each (400), the four research papers 35 each (140), the three outcome papers 75 each (225), the final project 100, quizzes 120, the interactive exercise 15 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (8) | 400 |
| Research Papers (4) | 140 |
| Internet Marketing Plan Outcome Papers (3) | 225 |
| Internet Marketing Plan Final Project | 100 |
| Quizzes (6) | 120 |
| Interactive Exercise | 15 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 900 to 1010 points.
Week timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.
How to approach BUSI 436
Pick one real business for the Internet Marketing Plan in Week 1 and keep it for all three outcome papers, because the final project in Week 8 compiles them into one plan of at least 4,000 words.
Every forum post, thread and reply alike, needs two peer-reviewed articles and one biblical integration; build a short list of usable articles early.
Questions students ask
What is the BUSI 436 Internet Marketing Plan?
A plan for one business written in three outcome papers of at least 1,000 words each (Weeks 2, 4 and 6), then compiled into a final project of at least 4,000 words with 8 scholarly references in Week 8.
How long are BUSI 436 forum posts?
Threads are 500 words; each of two replies is 300 words; the thread and each reply cite 2 scholarly, peer-reviewed articles and 1 biblical integration.
How long are BUSI 436 research papers?
At least 1,500 words in current APA on the questions assigned that week, with at least 2 scholarly references in addition to the textbook and the Bible.
Working through BUSI 436 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.