This guide is for BUSI 436 Week 4 Internet Marketing Plan Outcome Paper 2, start to submission. The second 1,000-word segment of your Internet Marketing Plan.
BUSI 436 is Digital Marketing in a Virtual World, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI436; it is the same course.
| Course | BUSI 436 Digital Marketing in a Virtual World |
|---|---|
| Module/Week | 4 |
| Points | 75 points |
| Length | At least 1,000 words |
| Sources | At least 2 scholarly sources in addition to the course textbook |
| Faith integration | Not required by the guide |
| Format | Current APA |
What BUSI 436 Week 4 Internet Marketing Plan Outcome Paper 2 asks for
Outcome Paper 2 is due in Module/Week 4 with Roberts and Zahay chapter 6. Same requirements as Outcome Paper 1, on the next segment of the plan. Worth 75 points.
Where it fits in BUSI 436
In the published schedule, Internet Marketing Plan Outcome Paper 2 is one of 16 graded written assignments in BUSI 436. It follows Week 4 Discussion Board Forum 4 and comes before Week 5 Discussion Board Forum 5. The same week also has Discussion Board Forum 4, so plan the week's writing together.
How BUSI 436 Week 4 Internet Marketing Plan Outcome Paper 2 is graded
Liberty grades Internet Marketing Plan Outcome Paper 2 with the rubric attached to the assignment in Canvas, worth 75 points in the published guide. That is about 7% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in BUSI 436 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 436 Week 4 method, step by step
Answer the prompt in one sentence first
Decide your answer to the prompt before you write. A clear thesis is the backbone of a short essay.
Plan three supporting points
List the points that support the answer, usually two to four, each tied to the course material from Digital Marketing in a Virtual World.
Develop each point with evidence
Give each point its own paragraph: the claim, the evidence (At least 2 scholarly sources in addition to the course textbook), and what it shows.
Engage the course material directly
Use the course's own terms and sources. The grader is checking that you learned the week's material.
Conclude with the so-what
End by saying why the answer matters for practice or for the field, in two or three sentences.
Check length and format
Confirm the length (At least 1,000 words) and current APA format before submitting.
Give each proposed tactic a cost estimate and a metric (cost per lead, conversion rate), so the final plan reads as a budget, not a wish list. Carry the business and objectives from Paper 1 forward unchanged unless you explain why.
A structure for BUSI 436 Week 4 Internet Marketing Plan Outcome Paper 2
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Link to Paper 1 | Objectives carried forward. | ~160 words |
| Segment analysis | The segment the prompt names. | ~620 words |
| Research support | Sources. | ~310 words |
| Measures | How results will be tracked. | ~210 words |
A topic angle that works
A middle segment often covers targeting and customer acquisition. Define the target customer precisely and match channels to where that customer searches and spends time.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Harbor Dental's priority is new patients within ten miles. Local search ads on terms such as "dentist near me" will run at a planned $1,200 a month, measured by booked appointments per dollar. A rebuilt mobile booking page is the conversion point, and the target is a 6% booking rate from ad clicks, up from no online booking today.
- A target.
- A channel with cost.
- A metric.
Mistakes that cost points on BUSI 436 Week 4
- Tactics without costs.
- Ignoring Paper 1.
- Under 1,000 words.
Checklist before you submit
- Length: At least 1,000 words
- Sources: At least 2 scholarly sources in addition to the course textbook
- Thesis stated in the introduction
- Each paragraph carries one point
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 436 Outcome Paper 2 due?
In Module/Week 4.
How many points is BUSI 436 Week 4 Internet Marketing Plan Outcome Paper 2 worth?
75 points in Liberty's published course guide for BUSI 436, out of a course total of 1,010 points (about 7% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 436 Week 4 the same in every section of BUSI 436?
This guide follows Liberty's published course guide for BUSI 436. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.