This guide is for BUSI 436 Week 2 Internet Marketing Plan Outcome Paper 1, start to submission. A 1,000-word research-based paper on the first segment of your Internet Marketing Plan, with 2 scholarly sources beyond the textbook.
BUSI 436 is Digital Marketing in a Virtual World, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI436; it is the same course.
| Course | BUSI 436 Digital Marketing in a Virtual World |
|---|---|
| Module/Week | 2 |
| Points | 75 points |
| Length | At least 1,000 words |
| Sources | At least 2 scholarly sources in addition to the course textbook |
| Faith integration | Not required by the guide |
| Format | Current APA |
What BUSI 436 Week 2 Internet Marketing Plan Outcome Paper 1 asks for
You write a research-based paper of at least 1,000 words in current APA on a specific segment of the Internet Marketing Plan, with at least 2 scholarly sources in addition to the textbook. Outcome Paper 1 is due in Module/Week 2 with Roberts and Zahay chapter 2. Worth 75 points. All three outcome papers are later compiled into the final project.
Where it fits in BUSI 436
In the published schedule, Internet Marketing Plan Outcome Paper 1 is one of 16 graded written assignments in BUSI 436. It follows Week 2 Discussion Board Forum 2 and comes before Week 3 Discussion Board Forum 3. The same week also has Discussion Board Forum 2, so plan the week's writing together.
How BUSI 436 Week 2 Internet Marketing Plan Outcome Paper 1 is graded
Liberty grades Internet Marketing Plan Outcome Paper 1 with the rubric attached to the assignment in Canvas, worth 75 points in the published guide. That is about 7% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 436 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 436 Week 2 method, step by step
Answer the prompt in one sentence first
Decide your answer to the prompt before you write. A clear thesis is the backbone of a short essay.
Plan three supporting points
Sketch the supporting points and the course concept each one uses.
Develop each point with evidence
One paragraph per point: claim, support (At least 2 scholarly sources in addition to the course textbook), explanation.
Engage the course material directly
Use the course's own terms and sources. The grader is checking that you learned the week's material.
Conclude with the so-what
Close with the implication of your answer, briefly.
Check length and format
Confirm the length (At least 1,000 words) and current APA format before submitting.
Audit the business's current online presence with evidence (site speed, mobile usability, social following, review ratings) before proposing anything, so later papers build on facts. Write in sections you can paste directly into the final project.
A structure for BUSI 436 Week 2 Internet Marketing Plan Outcome Paper 1
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Business and situation | The business and its current online presence. | ~310 words |
| Segment analysis | The plan segment the prompt names. | ~520 words |
| Research support | Textbook and scholarly sources. | ~290 words |
| Next steps | How this segment feeds the plan. | ~180 words |
A topic angle that works
The first outcome paper usually establishes the business, its situation and its objectives. Choose a business whose online presence you can actually inspect: its website, social accounts and reviews.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Harbor Dental, a three-dentist practice, has a website that loads slowly on mobile phones and does not allow online booking. Its Google rating is 4.6 from 210 reviews, a strength, but it posts on social media only a few times a year. Since most patients search for dentists on their phones, the slow mobile site is costing appointments the practice's reputation should win.
- Inspectable facts.
- Strengths and gaps.
- A clear implication.
Mistakes that cost points on BUSI 436 Week 2
- A business you cannot inspect.
- Under 1,000 words.
- Fewer than 2 scholarly sources.
Checklist before you submit
- Length: At least 1,000 words
- Sources: At least 2 scholarly sources in addition to the course textbook
- Thesis stated in the introduction
- Each paragraph carries one point
- Each rubric row read against the section that answers it
Questions students ask
Do BUSI 436 outcome papers become the final project?
Yes. The final project compiles the three outcome papers into a complete Internet Marketing Plan.
How many points is BUSI 436 Week 2 Internet Marketing Plan Outcome Paper 1 worth?
75 points in Liberty's published course guide for BUSI 436, out of a course total of 1,010 points (about 7% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 436 Week 2 the same in every section of BUSI 436?
This guide follows Liberty's published course guide for BUSI 436. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.