This guide is for BUSI 436 Week 8 Internet Marketing Plan Final Project, start to submission. A 4,000-word Internet Marketing Plan compiling the three outcome papers into one conclusive plan, with 8 scholarly references beyond the textbook.
BUSI 436 is Digital Marketing in a Virtual World, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI436; it is the same course.
| Course | BUSI 436 Digital Marketing in a Virtual World |
|---|---|
| Module/Week | 8 |
| Points | 100 points |
| Length | At least 4,000 words |
| Sources | At least 8 scholarly references in addition to the course textbook |
| Faith integration | Not required by the guide |
| Format | Current APA |
What BUSI 436 Week 8 Internet Marketing Plan Final Project asks for
You compile the three Internet Marketing Plan Outcome Papers with the final project to create a conclusive plan of at least 4,000 words, with 8 scholarly references in addition to the textbook. It is due in Module/Week 8; the final week ends Friday at 11:59 p.m. (ET). Worth 100 points.
Where it fits in BUSI 436
In the published schedule, Internet Marketing Plan Final Project is one of 16 graded written assignments in BUSI 436. It follows Week 8 Research Paper 4, and it is the last written assignment in the course. The same week also has Discussion Board Forum 8 and Research Paper 4, so plan the week's writing together.
How BUSI 436 Week 8 Internet Marketing Plan Final Project is graded
Liberty grades Internet Marketing Plan Final Project with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 436 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 436 Week 8 method, step by step
Start from the need
Define the need the Internet Marketing Plan Final Project answers: who it is for, what gap exists, and how you know. A plan without an assessed need has nothing to measure against.
Write measurable objectives
Turn the need into objectives that can be measured: who, what, how much, by when. Vague goals make the evaluation section impossible to write.
Choose methods that fit the objectives
Match each objective to a method and justify the match with evidence (At least 8 scholarly references in addition to the course textbook).
Plan the resources and timeline
Show the sequence and the resources. A realistic timeline makes the plan credible.
Plan the evaluation
Tie each objective to a measure and a time point. Evaluation is where most plans are thinnest.
Format and length
Follow the required template or headings and check length (At least 4,000 words) and APA.
Add a budget table and a 12-month timeline, and check that every objective in the opening has a tactic and a metric later in the plan. Raising the reference count from the outcome papers to 8 usually means adding sources for the budget and measurement sections.
A structure for BUSI 436 Week 8 Internet Marketing Plan Final Project
Word targets are planning numbers for about 2,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Executive summary | The plan in brief. | ~160 words |
| Situation analysis | From Outcome Paper 1, revised. | ~320 words |
| Objectives and targeting | Measurable goals and customers. | ~280 words |
| Strategies and tactics | Channels, content and budget. | ~520 words |
| Retention | Keeping customers. | ~240 words |
| Measurement | Metrics, tools and review. | ~280 words |
| Conclusion | Expected results. | ~200 words |
A topic angle that works
Revise the three outcome papers using instructor feedback, then write the connecting sections (executive summary, budget, timeline, conclusion) so the plan reads as one document rather than three stapled papers.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
This plan aims to increase Harbor Dental's new patients by 20% in twelve months through a rebuilt mobile booking site, local search ads and a review program, at a cost of $24,000. Retention emails and texts target 75% of new patients returning within eight months. Results will be reviewed monthly against booked appointments, cost per new patient and review volume.
- The goal.
- Tactics and cost.
- Measurement.
Mistakes that cost points on BUSI 436 Week 8
- Three papers pasted together.
- Under 4,000 words.
- Fewer than 8 scholarly references.
Checklist before you submit
- Length: At least 4,000 words
- Sources: At least 8 scholarly references in addition to the course textbook
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
How long is the BUSI 436 final project?
At least 4,000 words with 8 scholarly references in addition to the textbook.
How many points is BUSI 436 Week 8 Internet Marketing Plan Final Project worth?
100 points in Liberty's published course guide for BUSI 436, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 436 Week 8 the same in every section of BUSI 436?
This guide follows Liberty's published course guide for BUSI 436. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
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