This guide is for BUSI 436 Week 5 Research Paper 2, start to submission. The second 1,500-word research paper with 2 scholarly references plus the textbook and the Bible.
BUSI 436 is Digital Marketing in a Virtual World, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI436; it is the same course.
| Course | BUSI 436 Digital Marketing in a Virtual World |
|---|---|
| Module/Week | 5 |
| Points | 35 points |
| Length | At least 1,500 words |
| Sources | At least 2 scholarly references in addition to the course textbook and the Bible |
| Faith integration | The Bible is a required source |
| Format | Current APA |
What BUSI 436 Week 5 Research Paper 2 asks for
Research Paper 2 is due in Module/Week 5 with the review of Roberts and Zahay chapter 6. Same requirements as Research Paper 1. Worth 35 points.
Where it fits in BUSI 436
In the published schedule, Research Paper 2 is one of 16 graded written assignments in BUSI 436. It follows Week 5 Discussion Board Forum 5 and comes before Week 6 Discussion Board Forum 6. The same week also has Discussion Board Forum 5, so plan the week's writing together.
How BUSI 436 Week 5 Research Paper 2 is graded
Liberty grades Research Paper 2 with the rubric attached to the assignment in Canvas, worth 35 points in the published guide. That is about 3% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 436 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 436 Week 5 method, step by step
Answer the prompt in one sentence first
Write a one-sentence answer to the Research Paper 2 prompt before drafting. That sentence becomes the thesis and keeps the essay on track.
Plan three supporting points
Sketch the supporting points and the course concept each one uses.
Develop each point with evidence
One paragraph per point: claim, support (At least 2 scholarly references in addition to the course textbook and the Bible), explanation.
Engage the course material directly
Name the theory, model or reading you are using and apply it; essays that stay general lose the course-knowledge points.
Conclude with the so-what
End by saying why the answer matters for practice or for the field, in two or three sentences.
Check length and format
Confirm the length (At least 1,500 words) and current APA format before submitting.
Use the assigned questions as headings and balance the word count across them. Tie each answer back to a concept from the chapter by name.
A structure for BUSI 436 Week 5 Research Paper 2
Word targets are planning numbers for about 1,500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | Questions and thesis. | ~150 words |
| Answers | Each question answered. | ~840 words |
| Biblical integration | Applied. | ~180 words |
| Research support | Sources. | ~210 words |
| Conclusion | Summary. | ~120 words |
A topic angle that works
Answer each assigned question with a company example, ideally one whose engagement or acquisition program you can observe directly.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Email remains one of the most cost-effective retention channels because the business owns the list. A pet supply retailer that sends reminders when a customer's last food order is about to run out turns a marketing message into a service. Studies of email marketing find that behavior-triggered messages produce higher conversion than broadcast newsletters.
- A claim.
- An example.
- Research.
Mistakes that cost points on BUSI 436 Week 5
- Skipping a question.
- No Bible.
- Under 1,500 words.
Checklist before you submit
- Length: At least 1,500 words
- Sources: At least 2 scholarly references in addition to the course textbook and the Bible
- Faith integration: The Bible is a required source
- Thesis stated in the introduction
- Each paragraph carries one point
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 436 Research Paper 2 due?
In Module/Week 5.
How many points is BUSI 436 Week 5 Research Paper 2 worth?
35 points in Liberty's published course guide for BUSI 436, out of a course total of 1,010 points (about 3% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 436 Week 5 the same in every section of BUSI 436?
This guide follows Liberty's published course guide for BUSI 436. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.