This guide is for MRKT 661 Week 1 Discussion Board Forum 1, start to submission. A 1,000-word thread with 3 scholarly sources beyond the course materials, also submitted to SafeAssign, then two 450-word replies with 3 sources each.
MRKT 661 is Ethical and Legal Issues in Marketing, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT661; it is the same course.
| Course | MRKT 661 Ethical and Legal Issues in Marketing |
|---|---|
| Module/Week | 1 |
| Points | 175 points |
| Length | Thread at least 1,000 words; replies 450 words each |
| Replies | 2 classmates' threads, 450 words each, due in Module/Week 2 |
| Sources | At least 3 relevant scholarly sources other than the textbooks and course materials in the thread and in each reply |
| Faith integration | Not required by the guide |
| Format | Canvas discussion thread plus SafeAssign submission of the thread; current APA |
What MRKT 661 Week 1 Discussion Board Forum 1 asks for
For each forum you submit 1 thread and 2 replies, each using at least 3 relevant scholarly sources other than the textbooks and course materials, cited in current APA. The thread is at least 1,000 words in response to the instructor's prompt and is also submitted through SafeAssign; each of 2 replies is 450 words. Forum 1's thread (100 points) is due in Module/Week 1 with the Liberty University text chapter 3 and Oswald chapter 1; the replies (75 points) are due in Module/Week 2. Together worth 175 points.
Where it fits in MRKT 661
In the published schedule, Discussion Board Forum 1 is one of 6 graded written assignments in MRKT 661. It is the first written assignment in the course; the next is Week 3 Professional Memo Analysis.
How MRKT 661 Week 1 Discussion Board Forum 1 is graded
Liberty grades Discussion Board Forum 1 with the rubric attached to the assignment in Canvas, worth 175 points in the published guide. That is about 17% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in MRKT 661 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. . Check the due dates in your Canvas section, which govern.
The MRKT 661 Week 1 method, step by step
Read the prompt against the week's material
Open the Discussion Board Forum 1 prompt in Canvas and list every question it asks before you read anything else. Most MRKT 661 prompts ask two or three linked things; a thread that answers only the first is graded as incomplete no matter how well it is written.
Take a position in the first two sentences
Graders read dozens of threads. State your answer to the main question at the top, then spend the rest of the thread earning it. A thread that warms up for a paragraph loses the reader before the course concepts arrive.
Build the body from course concepts
Each body paragraph should carry one idea from the Ethical and Legal Issues in Marketing reading, put to work on the prompt. Define it briefly, apply it, and say what it changes. Repeating the chapter back is the most common reason threads score in the middle of the rubric.
Place the sources where they do work
Use At least 3 relevant scholarly sources other than the textbooks and course materials in the thread and in each reply. A citation belongs to the sentence it supports; a reference list with sources that never appear in the paragraphs does not count toward the requirement in practice.
Connect it to practice
Show what the answer changes in a real setting: a unit, a team, an organization or a client. Graders in MRKT 661 look for the line between the concept and its use.
Write replies that add something
Each reply (2 classmates' threads, 450 words each, due in Module/Week 2) should extend the classmate's thread: a counterpoint, a second source, or an application to a different setting. Quote the line you are answering so the reply reads as a conversation.
Treat the thread as a short legal and ethical analysis: state the issue, the relevant law and ethical framework, apply them to an example, and conclude. Each reply needs three new scholarly sources, so plan research for replies too.
A structure for MRKT 661 Week 1 Discussion Board Forum 1
Word targets are planning numbers for about 900 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Opening | Answer the main question of the prompt directly and state your position. | ~140 words |
| Concept | Define the course concept from the week's reading that the prompt turns on. | ~250 words |
| Application | Apply the concept to the case, setting or question in the prompt. | ~270 words |
| Evidence | Bring in the required sources where they support a specific claim. | ~180 words |
| Close | Restate the answer and what it means for practice or the field. | ~60 words |
A topic angle that works
The opening readings frame marketing ethics and law. If the prompt asks whether legal marketing can still be unethical, analyze an example where it is.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
A legal advertisement can still mislead by technically true claims, such as a cereal labeled made with whole grains when whole grains are a small share. Oswald notes the FTC judges the net impression an ad creates, but many practices fall short of legal deception while still exploiting consumers. Ethical analysis asks whether the claim respects the consumer's ability to choose well.
- Legal versus ethical.
- The net impression standard.
- An ethical test.
Mistakes that cost points on MRKT 661 Week 1
- Using only course materials.
- Thread not submitted to SafeAssign.
- Replies short of 450 words.
Checklist before you submit
- Length: Thread at least 1,000 words; replies 450 words each
- Sources: At least 3 relevant scholarly sources other than the textbooks and course materials in the thread and in each reply
- Replies: 2 classmates' threads, 450 words each, due in Module/Week 2
- Every question in the prompt is answered, in order
- The thread is typed into the text box, not attached
- Each rubric row read against the section that answers it
Questions students ask
How many sources do MRKT 661 replies need?
At least 3 relevant scholarly sources other than the textbooks and course materials in each 450-word reply.
How many points is MRKT 661 Week 1 Discussion Board Forum 1 worth?
175 points in Liberty's published course guide for MRKT 661, out of a course total of 1,010 points (about 17% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 661 Week 1 the same in every section of MRKT 661?
This guide follows Liberty's published course guide for MRKT 661. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.