This guide is for MRKT 661 Week 7 Policy Paper, start to submission. A 1,000-word research-based paper proposing a policy on consumer protection in social media.
MRKT 661 is Ethical and Legal Issues in Marketing, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT661; it is the same course.
| Course | MRKT 661 Ethical and Legal Issues in Marketing |
|---|---|
| Module/Week | 7 |
| Points | 130 points |
| Length | 1,000 words |
| Sources | At least 3 scholarly sources in addition to the course textbooks |
| Faith integration | Not required by the guide |
| Format | Current APA |
What MRKT 661 Week 7 Policy Paper asks for
You write a 1,000-word research-based paper in current APA on consumer protection issues in social media, with at least 3 scholarly sources besides the course textbooks. It is due in Module/Week 7 with the Liberty University text chapters 4 and 5 and Oswald chapter 8. Worth 130 points.
Where it fits in MRKT 661
In the published schedule, Policy Paper is one of 6 graded written assignments in MRKT 661. It follows Week 6 Professional Email Assignment and comes before Week 8 Policy Presentation.
How MRKT 661 Week 7 Policy Paper is graded
Liberty grades Policy Paper with the rubric attached to the assignment in Canvas, worth 130 points in the published guide. That is about 13% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in MRKT 661 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. . Check the due dates in your Canvas section, which govern.
The MRKT 661 Week 7 method, step by step
Turn the instructions into an outline
Paste the Policy Paper instructions and rubric into a document and turn every required element into a heading. In MRKT 661 the rubric is the grading contract, so the outline should mirror it before you write a sentence.
Narrow the topic until it fits the length
Size the topic to the length (1,000 words). A focused question about one population, policy or problem gives you room to analyze; a broad survey leaves room only to describe.
Collect sources before drafting
Find the sources first: At least 3 scholarly sources in addition to the course textbooks. Use the Jerry Falwell Library databases, filter to peer-reviewed, and keep a table of author, year, design and finding so the paper is built from evidence instead of padded with it later.
Write a thesis that the sections prove
Write one sentence that states what the paper argues. Every section after the introduction should advance that sentence; if a paragraph does not, it belongs in another paper.
Draft section by section, analysis first
Fill the outline one heading at a time. In each section, say what the sources show, weigh them, and draw the implication. Graders reward the sentences that interpret, not the ones that report.
Format and check against the rubric
Finish with an APA pass and a rubric pass. Match every in-text citation to a reference, check the headings, and read each rubric row against the section that answers it.
Explain the issue with research, summarize the relevant law (such as the FTC's Endorsement Guides or COPPA), then state the policy in numbered provisions.
A structure for MRKT 661 Week 7 Policy Paper
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Issue analysis | Consumer protection risks on social media. | ~440 words |
| Legal framework | FTC rules and privacy law. | ~340 words |
| Proposed policy | Clear, workable policy. | ~360 words |
| Sources | 3 scholarly sources. | ~160 words |
A topic angle that works
Focus on a specific issue, such as influencer disclosure, data collection from minors or fake reviews, and propose a company social media policy that protects consumers. The presentation in Week 8 will present this policy.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Policy provision 3: Every paid or gifted influencer post must include a clear disclosure such as #ad or Paid partnership at the start of the caption, visible without clicking more. The FTC's Endorsement Guides require clear and conspicuous disclosure of material connections, and research shows disclosures buried in hashtags often go unnoticed.
- A provision.
- The law.
- Research.
Mistakes that cost points on MRKT 661 Week 7
- Fewer than 3 legal or scholarly sources beyond the textbooks.
- The wrong format for the audience.
- Legal terms used loosely.
Checklist before you submit
- Length: 1,000 words
- Sources: At least 3 scholarly sources in addition to the course textbooks
- Title page and reference page in current APA format
- Headings follow the order of the instructions
- Each rubric row read against the section that answers it
Questions students ask
How long is the MRKT 661 policy paper?
1,000 words with at least 3 legal or scholarly sources beyond the course textbooks.
How many points is MRKT 661 Week 7 Policy Paper worth?
130 points in Liberty's published course guide for MRKT 661, out of a course total of 1,010 points (about 13% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 661 Week 7 the same in every section of MRKT 661?
This guide follows Liberty's published course guide for MRKT 661. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.