MRKT 661 is Liberty's graduate course in ethical and legal issues in marketing. Its written work is two forums with 1,000-word threads and 450-word replies, each needing three scholarly sources beyond the course materials, and four 1,000-word professional pieces: a memo on intellectual property, an email on product liability, a policy paper on consumer protection in social media, and a 10-slide presentation of that policy.
Liberty's catalog lists the course as MRKT 661 Ethical and Legal Issues in Marketing, 3 credit hours; Canvas and the course guide file print it as MRKT661.
What MRKT 661 covers
The catalog description: This course examines traditional and modern ethical issues facing marketing managers. Students will analyze ethical situations found in marketing research, product liability, advertising, international marketing, competitive intelligence, socially controversial products, consumer privacy, and corporate social responsibility.
The course examines traditional and modern ethical issues facing marketing managers, analyzing marketing research, product liability, advertising, international marketing, competitive intelligence, socially controversial products, consumer privacy and corporate social responsibility. The texts are Oswald, The Law of Marketing; a Liberty University text, Ethical and Legal Issues in Marketing; and the APA Publication Manual.
The APA quiz (20 points) and three quizzes (225 points) have no guide here. Week 1 runs Monday to Friday and Weeks 2 to 8 run Saturday to Friday.
Textbook named in the published guide: APA, Publication manual of the American Psychological Association (current). Liberty University, Ethical and Legal Issues in Marketing (2014). Oswald, The Law of Marketing (2011). Check the current edition in your Canvas section.
MRKT 661 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 175 | Thread at least 1,000 words; replies 450 words each |
| 3 | Professional Memo Analysis | 100 | 1,000 words |
| 4 | Discussion Board Forum 2 | 175 | Thread at least 1,000 words; replies 450 words each |
| 6 | Professional Email Assignment | 100 | 1,000 words |
| 7 | Policy Paper | 130 | 1,000 words |
| 8 | Policy Presentation | 75 | At least 10 slides |
Week 1: Discussion Board Forum 1
A 1,000-word thread with 3 scholarly sources beyond the course materials, also submitted to SafeAssign, then two 450-word replies with 3 sources each. How to write MRKT 661 Week 1 Discussion Board Forum 1.
Week 3: Professional Memo Analysis
A 1,000-word research-based memo to a manager on protecting the company's intellectual property. How to write MRKT 661 Week 3 Professional Memo Analysis.
Week 4: Discussion Board Forum 2
A 1,000-word thread with 3 scholarly sources beyond the course materials, also submitted to SafeAssign, then two 450-word replies with 3 sources each. How to write MRKT 661 Week 4 Discussion Board Forum 2.
Week 6: Professional Email Assignment
A 1,000-word research-based professional email on product liability. How to write MRKT 661 Week 6 Professional Email Assignment.
Week 7: Policy Paper
A 1,000-word research-based paper proposing a policy on consumer protection in social media. How to write MRKT 661 Week 7 Policy Paper.
Week 8: Policy Presentation
A presentation of at least 10 slides on the social media policy from your policy paper, with at least 6 sources. How to write MRKT 661 Week 8 Policy Presentation.
How MRKT 661 is graded
The published guide totals 1,010 points. The two forums are 175 each (thread 100, replies 75), the memo 100, the email 100, the policy paper 130, the policy presentation 75, the APA quiz 20, quizzes 225 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (2) | 350 |
| Professional Memo Analysis | 100 |
| Professional Email Assignment | 100 |
| Policy Paper | 130 |
| Policy Presentation | 75 |
| APA Quiz | 20 |
| Quizzes (3) | 225 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 940 to 1010 points.
Week timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. .
How to approach MRKT 661
Learn to find legal sources (statutes, cases, FTC guidance) and scholarly law and marketing articles early; every assignment needs at least three beyond the course texts.
The policy paper in Week 7 becomes the policy presentation in Week 8, so plan them together.
Questions students ask
What are the MRKT 661 professional writing assignments?
Three 1,000-word research-based pieces with at least 3 legal or scholarly sources each: a memo to a manager on intellectual property protection, a professional email on product liability, and a policy paper on consumer protection in social media, followed by a 10-slide policy presentation.
How long are MRKT 661 forum threads?
At least 1,000 words with at least 3 scholarly sources beyond the course materials, also submitted through SafeAssign; each of 2 replies is 450 words with 3 sources.
Working through MRKT 661 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.