This guide is for MRKT 661 Week 3 Professional Memo Analysis, start to submission. A 1,000-word research-based memo to a manager on protecting the company's intellectual property.
MRKT 661 is Ethical and Legal Issues in Marketing, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT661; it is the same course.
| Course | MRKT 661 Ethical and Legal Issues in Marketing |
|---|---|
| Module/Week | 3 |
| Points | 100 points |
| Length | 1,000 words |
| Sources | At least 3 legal or scholarly sources in addition to the course textbooks |
| Faith integration | Not required by the guide |
| Format | Professional memo; current APA citations |
What MRKT 661 Week 3 Professional Memo Analysis asks for
You write a 1,000-word research-based paper in the form of a professional memo to a manager on intellectual property protection, with at least 3 legal or scholarly sources besides the course textbooks, cited in current APA. It is due in Module/Week 3 with Oswald chapters 3 and 6. Worth 100 points.
Where it fits in MRKT 661
In the published schedule, Professional Memo Analysis is one of 6 graded written assignments in MRKT 661. It follows Week 1 Discussion Board Forum 1 and comes before Week 4 Discussion Board Forum 2.
How MRKT 661 Week 3 Professional Memo Analysis is graded
Liberty grades Professional Memo Analysis with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 661 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. . Check the due dates in your Canvas section, which govern.
The MRKT 661 Week 3 method, step by step
Set up the data before the write-up
Work through the Professional Memo Analysis calculations or software steps first and save the output. The written part interprets those numbers, so they have to be right before you explain them.
Show the method
Say which method, formula or test you used and why it fits the question. Graders want to see that the choice was deliberate.
Report the results plainly
Give the key figures in a labeled table and mention each in the text.
Interpret in the context of the question
Explain what the results mean for the decision or question in MRKT 661, in plain terms. The interpretation is where the analysis points are earned.
Name the limits
Name the assumptions and limits. A result with its limits stated reads as professional.
Submit the files the guide asks for
Submit every file requested and check that formulas, output and the write-up agree (1,000 words).
Use standard memo format with a short summary up front, headings for each type of IP, and a final recommendations list. Cite statutes such as the Lanham Act and relevant cases or USPTO guidance.
A structure for MRKT 661 Week 3 Professional Memo Analysis
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Memo format | To, from, date, subject; clear headings. | ~210 words |
| IP analysis | Trademarks, copyrights, patents, trade secrets. | ~570 words |
| Recommendations | Actions for the manager. | ~340 words |
| Sources | 3 legal or scholarly sources. | ~180 words |
A topic angle that works
Write for a manager who needs to act: identify the company's intellectual property (brand names, logos, content, product designs, customer lists), the protection that fits each, and the steps to take.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Recommendation 2: Register the Trailside name and logo as federal trademarks with the USPTO. Federal registration under the Lanham Act gives nationwide notice of ownership and the right to sue in federal court, and it lets us record the marks with U.S. Customs to block counterfeit imports. The filing cost is modest compared with the cost of losing the name to a competitor.
- A recommendation.
- The legal basis.
- The benefit.
Mistakes that cost points on MRKT 661 Week 3
- Fewer than 3 legal or scholarly sources beyond the textbooks.
- The wrong format for the audience.
- Legal terms used loosely.
Checklist before you submit
- Length: 1,000 words
- Sources: At least 3 legal or scholarly sources in addition to the course textbooks
- Calculations checked and output saved
- Every table and figure referred to in the text
- Each rubric row read against the section that answers it
Questions students ask
How long is the MRKT 661 professional memo analysis?
1,000 words with at least 3 legal or scholarly sources beyond the course textbooks.
How many points is MRKT 661 Week 3 Professional Memo Analysis worth?
100 points in Liberty's published course guide for MRKT 661, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 661 Week 3 the same in every section of MRKT 661?
This guide follows Liberty's published course guide for MRKT 661. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.