BUSI 442 is Liberty's customer retention through digital marketing course. Its written work is eight weekly forums (a 500-word thread, then two 300-word replies with two scholarly sources and a biblical integration), two 1,000-word research papers, two 1,500-word topical papers and a Customer Retention Strategy Project of at least 2,500 words, submitted in two phases.
Liberty's catalog lists the course as BUSI 442 Customer Retention Through Digital Marketing, 3 credit hours; Canvas and the course guide file print it as BUSI442.
What BUSI 442 covers
The catalog description: The content of this course focuses on digital marketing strategies and techniques necessary for satisfying and retaining customers. In this course, students are presented with information and methods for driving and assessing overall lifetime customer value and resulting financial performance. The course content also encourages students to explore industry trends and their future impact on digital marketing.
The course covers the digital marketing strategies and techniques for satisfying and retaining customers, methods for driving and assessing customer lifetime value and the financial performance that follows, and industry trends shaping digital marketing. The text is Roberts and Zahay, Internet Marketing: Integrating Online and Offline Strategies.
Three MindTap quizzes (60 points) and two interactive exercises (20 points) have no guide here. Weeks 5, 7 and 8 use a digital marketing case study in place of textbook chapters.
Textbook named in the published guide: Roberts & Zahay, Internet Marketing (2018). Check the current edition in your Canvas section.
BUSI 442 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 50 | Thread at least 500 words; replies at least 300 words |
| 1 | Research Paper 1 | 65 | At least 1,000 words |
| 2 | Discussion Board Forum 2 | 50 | Thread at least 500 words; replies at least 300 words |
| 2 | Topical Paper 1 | 85 | At least 1,500 words |
| 3 | Discussion Board Forum 3 | 50 | Thread at least 500 words; replies at least 300 words |
| 3 | Research Paper 2 | 65 | At least 1,000 words |
| 4 | Discussion Board Forum 4 | 50 | Thread at least 500 words; replies at least 300 words |
| 4 | Topical Paper 2 | 85 | At least 1,500 words |
| 5 | Discussion Board Forum 5 | 50 | Thread at least 500 words; replies at least 300 words |
| 5 | Customer Retention Strategy Project Phase 1 | 110 | At least 2,500 words for the assignment |
| 6 | Discussion Board Forum 6 | 50 | Thread at least 500 words; replies at least 300 words |
| 7 | Discussion Board Forum 7 | 50 | Thread at least 500 words; replies at least 300 words |
| 8 | Discussion Board Forum 8 | 50 | Thread at least 500 words; replies at least 300 words |
| 8 | Customer Retention Strategy Project Phase 2 | 110 | At least 2,500 words for the assignment |
Week 1: Discussion Board Forum 1
A 500-word thread on the prompt, then two 300-word replies, each with a biblical integration and 2 scholarly, peer-reviewed sources. How to write BUSI 442 Week 1 Discussion Board Forum 1.
Week 1: Research Paper 1
A 1,000-word research paper on direct response and database foundations of internet marketing, email marketing or relationship development, with 3 scholarly references plus the textbook and the Bible. How to write BUSI 442 Week 1 Research Paper 1.
Week 2: Discussion Board Forum 2
A 500-word thread and two 300-word replies, each reply with a biblical integration and 2 scholarly sources. How to write BUSI 442 Week 2 Discussion Board Forum 2.
Week 2: Topical Paper 1
A 1,500-word topical paper on direct response or customer relationship systems, with 5 references plus the textbook and the Bible. How to write BUSI 442 Week 2 Topical Paper 1.
Week 3: Discussion Board Forum 3
A 500-word thread and two 300-word replies, each reply with a biblical integration and 2 scholarly sources. How to write BUSI 442 Week 3 Discussion Board Forum 3.
Week 3: Research Paper 2
The second 1,000-word research paper, with 3 scholarly references plus the textbook and the Bible. How to write BUSI 442 Week 3 Research Paper 2.
Week 4: Discussion Board Forum 4
A 500-word thread and two 300-word replies, each reply with a biblical integration and 2 scholarly sources. How to write BUSI 442 Week 4 Discussion Board Forum 4.
Week 4: Topical Paper 2
The second 1,500-word topical paper, with 5 references plus the textbook and the Bible. How to write BUSI 442 Week 4 Topical Paper 2.
Week 5: Discussion Board Forum 5
A 500-word thread and two 300-word replies, each reply with a biblical integration and 2 scholarly sources. How to write BUSI 442 Week 5 Discussion Board Forum 5.
Week 5: Customer Retention Strategy Project Phase 1
The first phase of a retention strategy on lead generation, optimization and retention, building toward at least 2,500 words with 8 scholarly sources plus the textbook and the Bible. How to write BUSI 442 Week 5 Customer Retention Strategy Project Phase 1.
Week 6: Discussion Board Forum 6
A 500-word thread and two 300-word replies, each reply with a biblical integration and 2 scholarly sources. How to write BUSI 442 Week 6 Discussion Board Forum 6.
Week 7: Discussion Board Forum 7
A 500-word thread and two 300-word replies, each reply with a biblical integration and 2 scholarly sources. How to write BUSI 442 Week 7 Discussion Board Forum 7.
Week 8: Discussion Board Forum 8
A 500-word thread and two 300-word replies, each reply with a biblical integration and 2 scholarly sources. How to write BUSI 442 Week 8 Discussion Board Forum 8.
Week 8: Customer Retention Strategy Project Phase 2
The second phase of the retention strategy, completing the project at 2,500 words or more with 8 scholarly sources plus the textbook and the Bible. How to write BUSI 442 Week 8 Customer Retention Strategy Project Phase 2.
How BUSI 442 is graded
The published guide totals 1,010 points. The eight forums are 50 each (400), the research papers 65 each (130), the topical papers 85 each (170), the two project phases 110 each (220), quizzes 60, interactive exercises 20 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (8) | 400 |
| Research Papers (2) | 130 |
| Topical Papers (2) | 170 |
| Customer Retention Strategy Project (2 phases) | 220 |
| Quizzes (3) | 60 |
| Interactive Exercises (2) | 20 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 900 to 1010 points.
Week timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.
How to approach BUSI 442
Research Paper 1 is due in Week 1 alongside the first forum, so start reading Roberts and Zahay chapter 4 immediately.
Every paper in the course requires the Bible as a source along with the textbook, so plan how a biblical principle connects to each topic, such as honesty in direct response claims or faithfulness in customer relationships.
Questions students ask
What is the BUSI 442 Customer Retention Strategy Project?
A project in two phases (Weeks 5 and 8, 110 points each) on lead generation, optimization and retention, at least 2,500 words in current APA with at least 8 scholarly sources plus the textbook and the Bible.
What is the difference between BUSI 442 research papers and topical papers?
Research papers are at least 1,000 words with 3 scholarly references; topical papers are at least 1,500 words with 5 references; both add the textbook and the Bible.
Working through BUSI 442 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.