This guide is for BUSI 442 Week 5 Customer Retention Strategy Project Phase 1, start to submission. The first phase of a retention strategy on lead generation, optimization and retention, building toward at least 2,500 words with 8 scholarly sources plus the textbook and the Bible.
BUSI 442 is Customer Retention Through Digital Marketing, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI442; it is the same course.
| Course | BUSI 442 Customer Retention Through Digital Marketing |
|---|---|
| Module/Week | 5 |
| Points | 110 points |
| Length | At least 2,500 words for the assignment |
| Sources | At least 8 scholarly sources in addition to the course textbooks and the Bible |
| Faith integration | The Bible is a required source |
| Format | Current APA |
What BUSI 442 Week 5 Customer Retention Strategy Project Phase 1 asks for
You complete 2 phases of the Customer Retention Strategy Project in current APA, focused on digital marketing concepts related to lead generation, optimization and retention. The assignment is at least 2,500 words with at least 8 scholarly sources in addition to the textbooks and the Bible. Phase 1 is due in Module/Week 5 with the digital marketing case study. Worth 110 points.
Where it fits in BUSI 442
In the published schedule, Customer Retention Strategy Project Phase 1 is one of 14 graded written assignments in BUSI 442. It follows Week 5 Discussion Board Forum 5 and comes before Week 6 Discussion Board Forum 6. The same week also has Discussion Board Forum 5, so plan the week's writing together.
How BUSI 442 Week 5 Customer Retention Strategy Project Phase 1 is graded
Liberty grades Customer Retention Strategy Project Phase 1 with the rubric attached to the assignment in Canvas, worth 110 points in the published guide. That is about 11% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 442 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 442 Week 5 method, step by step
Start from the need
Define the need the Customer Retention Strategy Project Phase 1 answers: who it is for, what gap exists, and how you know. A plan without an assessed need has nothing to measure against.
Write measurable objectives
Write objectives that name the audience, the behavior or outcome, the level and the time frame.
Choose methods that fit the objectives
Select the strategies, content or interventions that fit each objective, and say why they fit, citing evidence (At least 8 scholarly sources in addition to the course textbooks and the Bible).
Plan the resources and timeline
List what the plan needs (people, time, materials, cost) and the order of steps. Graders look for plans that could be carried out.
Plan the evaluation
Say how you will know the plan worked: the measure, the data source and the time point for each objective.
Format and length
Follow the required template or headings and check length (At least 2,500 words for the assignment) and APA.
Use the week's case company or one you can inspect, describe its current funnel with numbers, and propose improvements with a metric and target for each. Follow your instructor's phase instructions for which topics belong to Phase 1.
A structure for BUSI 442 Week 5 Customer Retention Strategy Project Phase 1
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Company and situation | The business and its customers. | ~210 words |
| Lead generation | How the firm attracts qualified prospects. | ~390 words |
| Optimization | Converting leads to customers. | ~390 words |
| Biblical integration | A principle applied. | ~130 words |
| Sources | Research support. | ~180 words |
A topic angle that works
Phase 1 suits the front of the customer journey: where leads come from and how the firm converts them, with metrics for each.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The company gets most of its leads from paid social ads, at a cost of $42 per lead, but only 4% of those leads buy. A downloadable buying guide offered through search ads would attract prospects already researching the product. The target is cutting cost per customer by a quarter, measured monthly in the CRM by lead source.
- Current funnel.
- A proposal.
- A target.
Mistakes that cost points on BUSI 442 Week 5
- No numbers.
- Fewer than 8 scholarly sources across the project.
- No Bible.
Checklist before you submit
- Length: At least 2,500 words for the assignment
- Sources: At least 8 scholarly sources in addition to the course textbooks and the Bible
- Faith integration: The Bible is a required source
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
How many phases does the BUSI 442 project have?
Two, due in Weeks 5 and 8, each worth 110 points.
How many points is BUSI 442 Week 5 Customer Retention Strategy Project Phase 1 worth?
110 points in Liberty's published course guide for BUSI 442, out of a course total of 1,010 points (about 11% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 442 Week 5 the same in every section of BUSI 442?
This guide follows Liberty's published course guide for BUSI 442. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
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