This guide is for BUSI 442 Week 4 Topical Paper 2, start to submission. The second 1,500-word topical paper, with 5 references plus the textbook and the Bible.
BUSI 442 is Customer Retention Through Digital Marketing, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI442; it is the same course.
| Course | BUSI 442 Customer Retention Through Digital Marketing |
|---|---|
| Module/Week | 4 |
| Points | 85 points |
| Length | At least 1,500 words |
| Sources | At least 5 references in addition to the course textbooks and the Bible |
| Faith integration | The Bible is a required source |
| Format | Current APA |
What BUSI 442 Week 4 Topical Paper 2 asks for
Topical Paper 2 is due in Module/Week 4 with Roberts and Zahay chapter 14. Same requirements as Topical Paper 1. Worth 85 points.
Where it fits in BUSI 442
In the published schedule, Topical Paper 2 is one of 14 graded written assignments in BUSI 442. It follows Week 4 Discussion Board Forum 4 and comes before Week 5 Discussion Board Forum 5. The same week also has Discussion Board Forum 4, so plan the week's writing together.
How BUSI 442 Week 4 Topical Paper 2 is graded
Liberty grades Topical Paper 2 with the rubric attached to the assignment in Canvas, worth 85 points in the published guide. That is about 8% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in BUSI 442 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 442 Week 4 method, step by step
Answer the prompt in one sentence first
Write a one-sentence answer to the Topical Paper 2 prompt before drafting. That sentence becomes the thesis and keeps the essay on track.
Plan three supporting points
Sketch the supporting points and the course concept each one uses.
Develop each point with evidence
Give each point its own paragraph: the claim, the evidence (At least 5 references in addition to the course textbooks and the Bible), and what it shows.
Engage the course material directly
Name the theory, model or reading you are using and apply it; essays that stay general lose the course-knowledge points.
Conclude with the so-what
Close with the implication of your answer, briefly.
Check length and format
Confirm the length (At least 1,500 words) and current APA format before submitting.
Organize around the people, process and technology of CRM, with a source for each, and finish with practical recommendations for a mid-size firm.
A structure for BUSI 442 Week 4 Topical Paper 2
Word targets are planning numbers for about 1,500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | Topic and thesis. | ~150 words |
| Topic analysis | In depth. | ~540 words |
| Applications | Firm practice. | ~360 words |
| Biblical integration | Applied. | ~180 words |
| Conclusion | Implications. | ~120 words |
| Sources | 5 plus textbook and Bible. | ~150 words |
A topic angle that works
Cover customer relationship systems: what CRM captures, how it supports retention and what it takes to make it work.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Technology is the smallest part of CRM success. A regional bank that installed a CRM system saw little change until it trained tellers to view each customer's products and flag needs, such as a customer with a large savings balance and no retirement account. Research on CRM capability finds that process and culture explain more of the results than the software chosen.
- People and process.
- An example.
- Research.
Mistakes that cost points on BUSI 442 Week 4
- Software-only focus.
- Fewer than 5 references.
- Under 1,500 words.
Checklist before you submit
- Length: At least 1,500 words
- Sources: At least 5 references in addition to the course textbooks and the Bible
- Faith integration: The Bible is a required source
- Thesis stated in the introduction
- Each paragraph carries one point
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 442 Topical Paper 2 due?
In Module/Week 4.
How many points is BUSI 442 Week 4 Topical Paper 2 worth?
85 points in Liberty's published course guide for BUSI 442, out of a course total of 1,010 points (about 8% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 442 Week 4 the same in every section of BUSI 442?
This guide follows Liberty's published course guide for BUSI 442. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.