This guide is for BUSI 442 Week 8 Customer Retention Strategy Project Phase 2, start to submission. The second phase of the retention strategy, completing the project at 2,500 words or more with 8 scholarly sources plus the textbook and the Bible.
BUSI 442 is Customer Retention Through Digital Marketing, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI442; it is the same course.
| Course | BUSI 442 Customer Retention Through Digital Marketing |
|---|---|
| Module/Week | 8 |
| Points | 110 points |
| Length | At least 2,500 words for the assignment |
| Sources | At least 8 scholarly sources in addition to the course textbooks and the Bible |
| Faith integration | The Bible is a required source |
| Format | Current APA |
What BUSI 442 Week 8 Customer Retention Strategy Project Phase 2 asks for
Phase 2 is due in Module/Week 8 with the digital marketing case study; the final week ends Friday at 11:59 p.m. (ET). Same requirements as Phase 1, completing the project's coverage of lead generation, optimization and retention. Worth 110 points.
Where it fits in BUSI 442
In the published schedule, Customer Retention Strategy Project Phase 2 is one of 14 graded written assignments in BUSI 442. It follows Week 8 Discussion Board Forum 8, and it is the last written assignment in the course. The same week also has Discussion Board Forum 8, so plan the week's writing together.
How BUSI 442 Week 8 Customer Retention Strategy Project Phase 2 is graded
Liberty grades Customer Retention Strategy Project Phase 2 with the rubric attached to the assignment in Canvas, worth 110 points in the published guide. That is about 11% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 442 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 442 Week 8 method, step by step
Start from the need
Assess the need first. The plan's goals and measures all depend on a clear statement of the gap.
Write measurable objectives
Write objectives that name the audience, the behavior or outcome, the level and the time frame.
Choose methods that fit the objectives
Select the strategies, content or interventions that fit each objective, and say why they fit, citing evidence (At least 8 scholarly sources in addition to the course textbooks and the Bible).
Plan the resources and timeline
Show the sequence and the resources. A realistic timeline makes the plan credible.
Plan the evaluation
Say how you will know the plan worked: the measure, the data source and the time point for each objective.
Format and length
Follow the required template or headings and check length (At least 2,500 words for the assignment) and APA.
Show the financial case: current retention rate and lifetime value, the target after the strategy, and the cost of the programs. A small table of before-and-after figures makes the argument concrete.
A structure for BUSI 442 Week 8 Customer Retention Strategy Project Phase 2
Word targets are planning numbers for about 1,500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Phase 1 revised | Feedback addressed. | ~210 words |
| Retention strategy | Programs to keep customers. | ~480 words |
| Lifetime value and metrics | Financial impact and tracking. | ~390 words |
| Biblical integration | Applied. | ~150 words |
| Conclusion and sources | Summary and 8 scholarly sources. | ~270 words |
A topic angle that works
Phase 2 suits the retention end of the journey: onboarding, email lifecycle, loyalty and win-back, with lifetime value showing the financial effect.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The strategy targets the drop-off after the first order with a four-email onboarding series and a reminder timed to the average reorder interval of 45 days. If second-order rates rise from 30% to 40%, average lifetime value rises from $140 to about $180. The email program costs under $1,000 a month to run, so it pays for itself with a few dozen additional repeat customers.
- A tactic.
- Lifetime value change.
- Cost.
Mistakes that cost points on BUSI 442 Week 8
- No financial case.
- Ignoring Phase 1 feedback.
- Fewer than 8 scholarly sources.
Checklist before you submit
- Length: At least 2,500 words for the assignment
- Sources: At least 8 scholarly sources in addition to the course textbooks and the Bible
- Faith integration: The Bible is a required source
- Each objective is measurable and has an evaluation measure
- Required template or headings used
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 442 Phase 2 due?
In Module/Week 8.
How many points is BUSI 442 Week 8 Customer Retention Strategy Project Phase 2 worth?
110 points in Liberty's published course guide for BUSI 442, out of a course total of 1,010 points (about 11% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 442 Week 8 the same in every section of BUSI 442?
This guide follows Liberty's published course guide for BUSI 442. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
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