This guide is for BUSI 442 Week 1 Research Paper 1, start to submission. A 1,000-word research paper on direct response and database foundations of internet marketing, email marketing or relationship development, with 3 scholarly references plus the textbook and the Bible.
BUSI 442 is Customer Retention Through Digital Marketing, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI442; it is the same course.
| Course | BUSI 442 Customer Retention Through Digital Marketing |
|---|---|
| Module/Week | 1 |
| Points | 65 points |
| Length | At least 1,000 words |
| Sources | At least 3 scholarly references in addition to the course textbook and the Bible |
| Faith integration | The Bible is a required source |
| Format | Current APA |
What BUSI 442 Week 1 Research Paper 1 asks for
You write 2 research-based papers in current APA on the direct response and database foundations of internet marketing, email marketing to build consumer and business relationships, and customer relationship development and retention marketing. Each is at least 1,000 words with at least 3 scholarly references in addition to the textbook and the Bible. Research Paper 1 is due in Module/Week 1 with Roberts and Zahay chapter 4. Worth 65 points.
Where it fits in BUSI 442
In the published schedule, Research Paper 1 is one of 14 graded written assignments in BUSI 442. It follows Week 1 Discussion Board Forum 1 and comes before Week 2 Discussion Board Forum 2. The same week also has Discussion Board Forum 1, so plan the week's writing together.
How BUSI 442 Week 1 Research Paper 1 is graded
Liberty grades Research Paper 1 with the rubric attached to the assignment in Canvas, worth 65 points in the published guide. That is about 6% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in BUSI 442 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 442 Week 1 method, step by step
Answer the prompt in one sentence first
Write a one-sentence answer to the Research Paper 1 prompt before drafting. That sentence becomes the thesis and keeps the essay on track.
Plan three supporting points
Sketch the supporting points and the course concept each one uses.
Develop each point with evidence
Give each point its own paragraph: the claim, the evidence (At least 3 scholarly references in addition to the course textbook and the Bible), and what it shows.
Engage the course material directly
Use the course's own terms and sources. The grader is checking that you learned the week's material.
Conclude with the so-what
Close with the implication of your answer, briefly.
Check length and format
Confirm the length (At least 1,000 words) and current APA format before submitting.
Pick one firm and follow its data from collection (purchases, sign-ups) to use (segmentation, offers), citing scholarly research at each step. Integrate the Bible where it informs the practice, such as stewardship of customer data entrusted to the firm.
A structure for BUSI 442 Week 1 Research Paper 1
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | The topic and thesis. | ~160 words |
| Concepts | The textbook's framework. | ~340 words |
| Research and examples | Scholarly evidence and a company case. | ~470 words |
| Biblical integration | A principle applied. | ~160 words |
| Conclusion | Implications for marketers. | ~180 words |
A topic angle that works
For the first paper, the database and direct response foundations fit the week's reading. Explain how a firm builds and uses a customer database, with one real example.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Recency, frequency and monetary value (RFM) analysis ranks customers by how recently, how often and how much they buy. A bookseller that mails offers only to customers in its top RFM segments spends less and earns more per piece than one that mails everyone. Research on RFM models confirms they predict response well and remain widely used because they are simple.
- A technique.
- An example.
- Research.
Mistakes that cost points on BUSI 442 Week 1
- Under 1,000 words.
- Fewer than 3 scholarly references.
- No Bible.
Checklist before you submit
- Length: At least 1,000 words
- Sources: At least 3 scholarly references in addition to the course textbook and the Bible
- Faith integration: The Bible is a required source
- Thesis stated in the introduction
- Each paragraph carries one point
- Each rubric row read against the section that answers it
Questions students ask
When is BUSI 442 Research Paper 1 due?
In Module/Week 1.
How many points is BUSI 442 Week 1 Research Paper 1 worth?
65 points in Liberty's published course guide for BUSI 442, out of a course total of 1,010 points (about 6% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 442 Week 1 the same in every section of BUSI 442?
This guide follows Liberty's published course guide for BUSI 442. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.