This guide is for BUSI 442 Week 2 Topical Paper 1, start to submission. A 1,500-word topical paper on direct response or customer relationship systems, with 5 references plus the textbook and the Bible.
BUSI 442 is Customer Retention Through Digital Marketing, 3 credit hours, in Liberty University's BS in Business Administration. Canvas and the course guide file print the code as BUSI442; it is the same course.
| Course | BUSI 442 Customer Retention Through Digital Marketing |
|---|---|
| Module/Week | 2 |
| Points | 85 points |
| Length | At least 1,500 words |
| Sources | At least 5 references in addition to the course textbooks and the Bible |
| Faith integration | The Bible is a required source |
| Format | Current APA |
What BUSI 442 Week 2 Topical Paper 1 asks for
You write 2 topical papers in current APA on direct response and customer relationship systems. Each is at least 1,500 words with at least 5 references in addition to the textbooks and the Bible. Topical Paper 1 is due in Module/Week 2 with Roberts and Zahay chapter 9. Worth 85 points.
Where it fits in BUSI 442
In the published schedule, Topical Paper 1 is one of 14 graded written assignments in BUSI 442. It follows Week 2 Discussion Board Forum 2 and comes before Week 3 Discussion Board Forum 3. The same week also has Discussion Board Forum 2, so plan the week's writing together.
How BUSI 442 Week 2 Topical Paper 1 is graded
Liberty grades Topical Paper 1 with the rubric attached to the assignment in Canvas, worth 85 points in the published guide. That is about 8% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in BUSI 442 use Liberty's point scale: an A is 900 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The BUSI 442 Week 2 method, step by step
Answer the prompt in one sentence first
Decide your answer to the prompt before you write. A clear thesis is the backbone of a short essay.
Plan three supporting points
Sketch the supporting points and the course concept each one uses.
Develop each point with evidence
One paragraph per point: claim, support (At least 5 references in addition to the course textbooks and the Bible), explanation.
Engage the course material directly
Use the course's own terms and sources. The grader is checking that you learned the week's material.
Conclude with the so-what
Close with the implication of your answer, briefly.
Check length and format
Confirm the length (At least 1,500 words) and current APA format before submitting.
Map a lifecycle email program (welcome, onboarding, replenishment, win-back) and support each stage with a source. A diagram or table of the sequence helps the reader follow the system.
A structure for BUSI 442 Week 2 Topical Paper 1
Word targets are planning numbers for about 1,500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | The topic and thesis. | ~150 words |
| Topic analysis | The system in depth. | ~540 words |
| Applications | How firms use it. | ~360 words |
| Biblical integration | A principle applied. | ~180 words |
| Conclusion | Implications. | ~120 words |
| Sources | 5 references plus textbook and Bible. | ~150 words |
A topic angle that works
Take the email and relationship topics from chapter 9 as a system: how a firm designs a sequence of messages that moves a customer from first purchase to loyalty.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
A lifecycle program sends messages triggered by what the customer does, not the calendar. A new customer receives a three-part welcome series; a customer who has not ordered in 60 days receives a win-back offer. Research on triggered email shows it earns several times the response of broadcast email because timing matches the customer's situation.
- The system.
- Triggers.
- Research.
Mistakes that cost points on BUSI 442 Week 2
- Fewer than 5 references.
- Under 1,500 words.
- No Bible.
Checklist before you submit
- Length: At least 1,500 words
- Sources: At least 5 references in addition to the course textbooks and the Bible
- Faith integration: The Bible is a required source
- Thesis stated in the introduction
- Each paragraph carries one point
- Each rubric row read against the section that answers it
Questions students ask
How long are BUSI 442 topical papers?
At least 1,500 words with at least 5 references in addition to the textbooks and the Bible.
How many points is BUSI 442 Week 2 Topical Paper 1 worth?
85 points in Liberty's published course guide for BUSI 442, out of a course total of 1,010 points (about 8% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is BUSI 442 Week 2 the same in every section of BUSI 442?
This guide follows Liberty's published course guide for BUSI 442. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.