This guide is for MRKT 640 Week 3 Research Project Annotated Bibliography, start to submission. Your group's annotated bibliography of 15 scholarly, peer-reviewed articles, using the provided template.
MRKT 640 is Consumer Behavior, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT640; it is the same course.
| Course | MRKT 640 Consumer Behavior |
|---|---|
| Module/Week | 3 |
| Points | 90 points |
| Length | 15 annotated articles |
| Sources | Peer-reviewed journals and Hawkins and Mothersbaugh |
| Faith integration | Not required by the guide |
| Format | Current APA; one group member submits |
What MRKT 640 Week 3 Research Project Annotated Bibliography asks for
Your group researches 15 scholarly articles from peer-reviewed journals to establish research for the final paper, annotating each on the provided template in proper APA; one member submits the final version, and every student reads and applies the instructor's feedback. It is due in Module/Week 3 with Hawkins and Mothersbaugh chapters 5 to 7, followed by a peer evaluation. Worth 90 points.
Where it fits in MRKT 640
In the published schedule, Research Project Annotated Bibliography is one of 12 graded written assignments in MRKT 640. It follows Week 3 Discussion Board Forum 3 and comes before Week 4 Discussion Board Forum 4. The same week also has Discussion Board Forum 3, so plan the week's writing together.
How MRKT 640 Week 3 Research Project Annotated Bibliography is graded
Liberty grades Research Project Annotated Bibliography with the rubric attached to the assignment in Canvas, worth 90 points in the published guide. That is about 9% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 640 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 640 Week 3 method, step by step
Define the scope of the search
Write down the question the review serves and the limits of the search: years, populations, study types. The scope tells the grader why these sources and not others.
Search systematically
Use the library databases with a fixed set of terms and filters, and collect more than the minimum (Peer-reviewed journals and Hawkins and Mothersbaugh).
Organize by theme, not by article
Sort the sources into themes before writing. Each paragraph should discuss a theme across several studies.
Compare and evaluate
Within each theme, say where studies agree, where they differ, and which evidence is stronger.
Identify the gap
Name the gap the sources leave open and how it connects to your question.
Format the references carefully
Check every reference against APA, and every in-text citation against the list (15 annotated articles).
Divide the articles among members, but have one person review every annotation for consistency with the template before submission.
A structure for MRKT 640 Week 3 Research Project Annotated Bibliography
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Sources | 15 peer-reviewed articles. | ~390 words |
| Annotations | Template completed well. | ~650 words |
| Format | APA. | ~260 words |
A topic angle that works
The articles should support your group's chosen theoretical approach to consumer behavior, with a mix of foundational and recent studies.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
This study tests how scarcity messages such as only 3 left affect purchase intention, finding they increase urgency but reduce trust when shoppers suspect manipulation. It surveyed 412 online shoppers in an experiment. It supports the paper's section on cognitive approaches to decision making and their ethical limits.
- Findings.
- Method.
- Use in the paper.
Mistakes that cost points on MRKT 640 Week 3
- Uneven contributions within the group.
- Feedback from the previous stage ignored.
- APA errors.
Checklist before you submit
- Length: 15 annotated articles
- Sources: Peer-reviewed journals and Hawkins and Mothersbaugh
- Sources organized by theme, not one per paragraph
- The gap is stated and tied to the question
- Each rubric row read against the section that answers it
Questions students ask
Who submits the MRKT 640 research project annotated bibliography?
One member of the group submits the final version for the group.
How many points is MRKT 640 Week 3 Research Project Annotated Bibliography worth?
90 points in Liberty's published course guide for MRKT 640, out of a course total of 1,010 points (about 9% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 640 Week 3 the same in every section of MRKT 640?
This guide follows Liberty's published course guide for MRKT 640. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.